Defining Public Relations

Public Relations is a critical element of any business plan. Simply put, public relations is a strategic communications process that builds a relationship between an organization and an audience. A PR campaign builds company credibility and works to protect a business from unforeseen issues. Public relations is not spinning the truth to meet your needs!

A successful PR campaign will:

• Be a research base, results-driven plan that targets a core business goal
• Develop a keen understanding of the target audience
• Craft distinct key messages
• Utilize specific tactics to drive home the messaging
• Include measurable results