A public relations crisis can be one of the most challenging experiences for an organization. The effect of a crisis dep
Crisis Management can bring a business large or small to its knees! To reduce the impact in both the long and short run, Murnahan helps you prepare for and respond to incidents. We’ll work together to identify areas of risk or vulnerability, then create thoughtful and strategic communications plans designed to help you manage a crisis effectively and protect your reputation.
Murnahan’s crisis communications plans are aligned with your business goals, ensuring that during complex situations, disruption is minimized. We build in the training of staff from c-suite to front-line! We’ve helped organizations large and small navigate crises and return to normal business operations quickly. Our tactics and strategies deliver real results and ensure that customers, key stakeholders, and media hear our key messages. We even plan to coordinate with law enforcement when necessary.
From our first conversation, Murnahan works to ensure you are ready for the worst. In addition to the strategic crisis plan, real-time and onsite support and reputation management, Murnahan works directly with your executives, spokespeople and frontline staff to ensure they are prepared for all types of inquiries from the media, customers and staff. Not only do we work with you to prepare for the worst, we help you manage the issues to hopefully ever having to engage in a crisis, but if a crisis does occur, we work with you to ensure you are prepared to engage with media and stakeholders.
We will help you develop a comprehensive plan for combating negative press, so you know exactly how to respond if a bad situation arises and can minimize the amount of time the story survives in the news cycle.
There are many crisis management examples where a crisis firm would be critical to reducing the impact and recovering the business reputation. Here are a few of the most common examples of a crisis situation:
Help your firm avoid PR disasters like Starbucks PR blunder, last year’s United PR nightmare or the Pepsi, NFL or Uber PR crises over the past couple of years, a crisis management firm should be part of your risk management team. You can quickly scan the news online or in your local paper to see how much the media work themselves into a frenzy to be the first to report your accident of mistake. Please don’t be the next class project for PR students around the world.
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Contact us today to find out how Murnahan can help you prepare for crises that could threaten your brand’s reputation.
Brian is a cool customer, he is very businesses minded, he knows the demands that his clients have and it’s a pleasure to work with him. Quite honestly, he doesn’t take a lot of time, but shows the results!
Brian is a valuable resource to our marketing efforts here at Medical Center Alliance. He has worked to help grow awareness in our local community by identifying community events and sponsorships, attending several events on our behalf and working with contacts to not only identify opportunities, but maximize the benefit for the hospital. He is creative, dependable, friendly and professional. I would recommend Brian to any organization looking to expand their community or public relations efforts.
I have worked with Brian for 3 years and he excels in public relations, social media, and business strategy. He has helped our Northeast Tarrant Chamber grow to over 1,000 members, grown our social media presence and clout, and helped our Chamber standout with fantastic newsletter articles, video production, and relevant media posts. He is a fantastic collaborator and I highly recommend that you work with him if you get the opportunity!
Brian manages multiple flows of information, while never losing sight of the end product. He is Always available and willing to pull the all nighter to make sure the correct information is available to media outlets.
Brian is the complete package: creative in solving problems, detailed and precise in executing public relations programs, as well as friendly and strategic in working with clients. He is among a very small group of go-to PR pros that I call upon regularly to help handle the most difficult public relations challenges.
I’ve had the opportunity to work with Brian as a photographer for several different entities (The Dallas Morning News, Ebony Magazine and American Airlines) and each experience was awesome. Brian has always been great to work with and made sure that everything was covered to make my job easy.
Murnahan is one of the best public relations agencies in Texas to handle a crisis situation. This can range from a minor concern like responding to negative comments posted online to a full-flown crisis with media swarming your building.
One of the first steps we recommend might surprise you: We recommend you make a statement to the media. First, this lets everyone know you are aware of the crisis, concerned about, and planning to address it. Second, this statement gives us time to prepare a comprehensive crisis communications plan.
At the same time, we are consulting on your response, we also can help you fight the unexpected fires that inevitably arise during a crisis. By providing sensible, doable solutions, we help you learn to see difficult situations not as obstacles but as opportunities. And our ultimate goal is to help you deal effectively with the crisis at hand so that you can get past it and move forward.
Public relations professionals are more than just glorified marketers for a company looking out for its best interests; it's been shown time and again that PRs work hard at minimizing damage caused by unforeseen events both inside and outside of your organization as well as managing crises when needed (which is not all too often).