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public relations

REPORTER: LESSONS LEARNED FROM THE REAL DONALD TRUMP’S TWITTER ACCOUNT

06-13-2016

He is controversial, polarizing and prides himself on being politically incorrect, yet he has risen to a level of political accomplishment that few actual politicians have achieved. Of course, I am talking about the presumptive Republican presidential nominee, Donald Trump. Love him or hate him, his social media strategy is just as polarizing as his personality. While Donald Trump has been able to remain powerful and popular among his supporters, as a public relations consultant I beg him to seek […]

He is controversial, polarizing and prides himself on being politically incorrect, yet he has risen […]



public relations

REPORTER: SOCIAL MEDIA CAN MAKE YOUR BUSINESS

06-03-2016

I think most businesses will agree that social media is an important part of marketing, promotion and brand awareness. But many companies, businesses and even public relations firms have a difficult time putting a dollar amount to its worth.There is no denying the power and impact of social media in today’s digital world. It’s vital, and how you manage it can make or break your business. Attention: As with any media exposure, social media offers your business an opportunity to […]

I think most businesses will agree that social media is an important part of marketing, […]


Millennial: Public Relations

6 Misconceptions About Millennials That Hurt Brands

05-25-2016

A few years ago, marketing or using public relations with Millennials was little more than a social experiment. Now, it’s a top priority for nearly every business. A generation no longer synonymous with youth, Millennials are now the most lucrative market, with $200 billion in annual buying power and devices that empower them to make purchases from virtually anywhere. “Millennials are adults and have been for some time,” said Jon Gunnells, Social and Digital Media Manager at Airfoil Group. “They […]

A few years ago, marketing or using public relations with Millennials was little more than […]


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Public Relations is More than Technology

05-17-2016

Public Relations is an approach to stakeholder communications from business development to employee engagement, it is not simply the use of technology. As a public relations business, I believe my job is to help identify the business goals that can be achieved through better communication and then provide a plan to achieve them. More often than not, the tactics that I identify will use one or more technology based tools to achieve the goals in the process. I don’t try […]

Public Relations is an approach to stakeholder communications from business development to employee engagement, it […]


public relations

REPORTER: THE TRUE VALUE OF PUBLIC RELATIONS

05-10-2016

As a former reporter, I consider media relations my PR specialty. Whether it is enterprising stories for a client, crafting news pitches and press releases, or building relationships with reporters and producers, I have made a career out of helping businesses, organizations and municipalities garnish media coverage. I am a strong believer in the effectiveness of traditional media in almost any public relations campaign. Simply put, traditional media works. And if done correctly, media relations has an excellent return on […]

As a former reporter, I consider media relations my PR specialty. Whether it is enterprising […]


Larry Brogdon Mineralware

LARRY BROGDON AND 5 M’s MINERALS MANAGEMENT PARTNER TO TAKE MINERAL AND ROYALTY MANAGEMENT TO NEW HEIGHTS

05-02-2016

MineralWare Offers Mineral Owners an Innovative Mineral Tracking Solution  FORT WORTH, TEXAS – Petroleum geologist, Larry Brogdon, of Summit Cove Investments, L.P. has partnered with 5 M’s Minerals Management of Fort Worth, bringing with him more than 40 years of oil and gas production experience to the growing specialty software firm. Brogdon will add to the powerhouse of talent dedicated to ensuring that royalty and mineral interest owners have the information they need to manage their oil and gas assets. […]

MineralWare Offers Mineral Owners an Innovative Mineral Tracking Solution  FORT WORTH, TEXAS – Petroleum geologist, […]


public relations

REPORTER: BLUE BELL SURVIVES CRISIS

04-25-2016

In April 2015, Texas-based Blue Bell Creamery pulls all of its ice cream from shelves nationwide. The drastic move came after a listeria outbreak that resulted in the deaths of three people. The company was in crisis! People were dead. Hundreds more were laid off or furloughed. And every major news outlet across the nation was covering the story. That type of negative publicity and loss in revenue would typically destroy a company, but today, one year later you can […]

In April 2015, Texas-based Blue Bell Creamery pulls all of its ice cream from shelves […]


Why the NFL’s PR Nightmare is Worse Than it Seems

04-19-2016

By Alex Altman Next week, Roger Goodell will take the podium at the 2016 NFL Draft to the delight of thousands of bloodthirsty fans. With cameras rolling and millions watching, it’s the most high-profile chance they’ll get all year to express their contempt for the man running America’s most popular sports league. The boos that rain upon Goodell on draft night have become as traditional as his handshake with rookies on stage. It’s hardly a surprise when you consider Goodell’s approval rating, […]

By Alex Altman Next week, Roger Goodell will take the podium at the 2016 NFL […]


public relations

REPORTER: THE SOCIAL MEDIA SITE YOU’RE PROBABLY NOT ON… BUT SHOULD BE – NOT

04-12-2016

UPDATE: GOOGLE PLUS IS ALL BUT GONE! I know what you’re thinking… “Not another social media site.” If you currently manage your company’s social media presence you know it can take time. It can take effort. It can be frustrating.From building a following to increasing engagement and coming up with fresh content, it’s no secret that social media management takes a lot of work. So the thought of adding yet another website to your list of marketing must-haves probably seems […]

UPDATE: GOOGLE PLUS IS ALL BUT GONE! I know what you’re thinking… “Not another social […]