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7 WAYS TO SPICE UP YOUR PRESS RELEASES

04-08-2016

By Alex Altman Every PR pro should know by now that reporters receive a torrent of press releases every day from those who follow their writing and from those who foolishly fling releases out to anyone they can find. You might wonder, how bad is the press release deluge? We wanted to know too. Zack Colman, formerly the Energy and Environment reporter for the Washington Examiner, now a Knight Science Journalism Fellow at MIT says he would receive hundreds if […]

By Alex Altman Every PR pro should know by now that reporters receive a torrent […]


Epic Helicopters, Uber Partner to WrestleMania

04-07-2016

Epic Helicopters joined forces with Uber in March offering customers an opportunity to get to WrestleMania in style! Check out one of the stories sharing the great service that Epic and Uber offered. Promotional details were posted on the Uber blog, while Murnahan Public Relations worked with the local media to ensure that even those not already using Uber were made aware of the great opportunity available. Soar to the Showdown with UberCHOPPER  

Epic Helicopters joined forces with Uber in March offering customers an opportunity to get to […]


WHY SELF-DEPRECATION IS THE NEWEST TREND IN ADVERTISING

04-06-2016

By Alex Altman “Perception is reality.” If it’s not the biggest cliché in public relations, it’s a close second. For decades, businesses have taken this maxim as gospel, carefully parsing every word of every press release, commercial script, and speech to make sure it aligns with their desired positioning in the public consciousness. For most businesses, protecting your image isn’t simply about branding or sales. It’s about survival. One slip of the tongue can have dire consequences. Why else would […]

By Alex Altman “Perception is reality.” If it’s not the biggest cliché in public relations, […]


VIRTUAL PUBLIC RELATIONS AGENCY – A BETTER FIT?

04-05-2016

By Brian Murnahan Is the traditional public relations agency model dying as the recent Bulldog Reporter article below indicates? I honestly don’t know… I do believe that my clients are better served by the professionals that I use, who like me work independent of the traditional agency. I too have a virtual agency where I bring in the best talent available to meet the needs of my clients. I do have more junior people that I work with, but by […]

By Brian Murnahan Is the traditional public relations agency model dying as the recent Bulldog […]


5 REASONS EVERY BUSINESS SHOULD HAVE A BLOG

04-04-2016

By Melissa Newton – Smuzynski You want to grow your business, but you don’t know where to start. You would love for your company’s website to rank higher in search engines, but you aren’t savvy when it comes to SEO techniques. You want your brand to be a trusted and credible name in your industry, but you don’t have a big advertising budget. An online blog might be the perfect solution to all of those issues. Blogs can be great business […]

By Melissa Newton – Smuzynski You want to grow your business, but you don’t know […]


FIVE THINGS REPORTERS WON’T TELL YOU

04-01-2016

By Melissa Newton – smuzynski Having spent a decade working as a television news reporter, I devoted a lot of time working to gain people’s trust. From the CEOs, public relations professionals, and elected officials that I was routinely interviewing, to the viewers who tuned into CBS 11 to get their news, I had a responsibility as a journalist to remain trustworthy, fair and ethical. However, I’m well aware that there is a general mistrust of the media. As a […]

By Melissa Newton – smuzynski Having spent a decade working as a television news reporter, […]


ENGAGING THE PUBLIC: CONVERSATION PART 3

03-30-2016

By Brian Murnahan In our ongoing conversation with Southern Methodist UniversityAssistant Professor Jake Batsell, this week we discuss the goal of researching engaged journalism. Face-to-Face Engagement Involving the Audience Getting Local with Mobile and Digital Interactive Experience Measuring and Monetizing the Audience Relationship We also discuss some of the likes and no so much parts of engaged journalism according to the journalists. Read more on Jake and his book by visiting his short link j.mp/engagedj, you will enjoy the read.

By Brian Murnahan In our ongoing conversation with Southern Methodist UniversityAssistant Professor Jake Batsell, this […]


ENGAGING THE PUBLIC: CONVERSATION PART 2

03-30-2016

By Brian Murnahan Southern Methodist University assistant professor Jake Batsell speaks about being engaged with the public can impact journalism in ways that previous generations had not seen. True to form the professor reminds us that, Accuracy, Fairness and Truth must still be maintained, though the process is accelerated and magnified with higher engagement levels.

By Brian Murnahan Southern Methodist University assistant professor Jake Batsell speaks about being engaged with […]


ENGAGING THE PUBLIC: CONVERSATION WITH ENGAGED JOURNALISM RESEARCHER

03-30-2016

Recently Jake Batsell, Assistant Professor of Journalism at Southern Methodist University spoke to Greater Fort Worth Chapter of the Public Relations Society of America where he spoke about his research and book entitled, “Engaged Journalism.” After hearing him speak to our group of about 50, I had the opportunity to interview him about his research and book. As any good professor, he answered his questions thoroughly, so rather than transcribe the conversation, I am posting Jake’s responses over the next […]

Recently Jake Batsell, Assistant Professor of Journalism at Southern Methodist University spoke to Greater Fort […]


PUBLIC RELATIONS DEFINITION & THE BASICS OF OUTREACH

03-29-2016

By Brian Murnahan People often ask what is public relations and then swiftly follow up by asking what I do. It sounds easy enough to answer, but it can often be confusing to those not in the business. In short, public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics according to the Public Relations Society of America. Over the years that I have been in the business I have been an advocate […]

By Brian Murnahan People often ask what is public relations and then swiftly follow up […]