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Social Media Mistakes

Is Your Business Making These Mistakes On Social Media?

09-12-2016

How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We have seen a clothing company celebrate the Fourth of July with a picture of the Challenger explosion. We’ve seen a tone-deaf pizza brand push frozen pies on domestic violence victims. We have even seen an airline Tweet a pornographic image in response […]

How low can brands go on social media? In the past couple of years, the […]


Social Media Errors

Is Your Business Making These Mistakes On Social Media?

08-25-2016

How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We’ve seen a clothing company celebrate the Fourth of July with a picture of the Challenger explosion. We’ve seen a tone-deaf pizza brand push frozen pies on domestic violence victims. We’ve even seen an airline Tweet a pornographic image in response to a […]

How low can brands go on social media? In the past couple of years, the […]


public relations

REPORTER: > JUST PRESS RELEASES

08-11-2016

If you’ve never used a public relations agency / consultant / firm before, you might have the misconception that their only job is to write and send press releases. For this reason, many companies find public relations to be an unnecessary expense. Unfortunately, this myth ends up depriving many businesses of a service that can help their business grow and thrive. Media relations is certainly an important part of the public relations profession, but it is only a small sliver […]

If you’ve never used a public relations agency / consultant / firm before, you might […]


Word Play: Don’t Screw It Up (FAIL: “Black Olives Matter”) = Bad Public Relations

08-02-2016

By Brian Murnahan In the world of Public Relations, we often use word play to get peoples attention, draw out a news tie-in or otherwise spice up our writing. When done well, word play can be very advantageous for our clients. On the other had, it is not hard to really screw up either, which will cause a good idea to become truly bad public relations (PR). The “Black Lives Matter” campaign has brought a great deal of attention to […]

By Brian Murnahan In the world of Public Relations, we often use word play to […]


Hillary Clinton, Stepping Out of the Shadow

07-29-2016

By Brian Murnahan Hillary Clinton has accepted the role as the Democratic Party nominee for President of the United States. No longer does Clinton stand just to the side of her husband, former President Bill Clinton, the role has been reversed! I don’t know if she is the best person for the job, what I do know is that American’s don’t want Grandma Clinton as their President, they want Hillary Clinton, the hard ass negotiator, who can navigate the political […]

By Brian Murnahan Hillary Clinton has accepted the role as the Democratic Party nominee for […]


Donald Trump PR

Donald Trump On His PR Message?

07-20-2016

Donald Trump’s rise from political obscurity, where he was an established businessman and TV personality to the elite few who will make the final run toward president is a lesson in public relations mastery or absolute folly. Few would seriously argue that his first months on the campaign trail were seen by most as anything more than a stunt. His statements, one after another, more over the top than the previous with speeches that would sound like mental vomit, where everything in […]

Donald Trump’s rise from political obscurity, where he was an established businessman and TV personality […]


Trump Rolls into the Republican Convention on PR High

07-18-2016

By Alex Altman Donald Trump’s meteoric rise to Republican nominee is as unlikely as it is unprecedented. Five years ago, he was on Comedy Central getting roasted by Snoop Dogg and “The Situation.” Now, he’s on the verge of becoming the first major party nominee who hasn’t held previous office since Dwight Eisenhower. How can a man with no political experience, who’s been embroiled in so much controversy that it warranted a primetime TV special, be in a position to lead […]

By Alex Altman Donald Trump’s meteoric rise to Republican nominee is as unlikely as it […]


Networking

Networking: A Business Must

07-11-2016

Anyone that is looking to grow there business or continue to find success knows that networking is necessary, even if not always the funniest thing to do. Yes, you can network at events designed and called networking events, but you can network almost anywhere. You network at chamber luncheons, at professional association meetings, fundraisers, on the golf course, in the bar, at the salon or any other place that you find yourself talking to others. Remember, anything you want to […]

Anyone that is looking to grow there business or continue to find success knows that […]


7 Tips for Crafting a Winning Subject Line

06-30-2016

By Alex Altman It might take two hours to write a press release, but it’s the five minutes you spend writing the subject line that matters most. In the lawless swampland of a journalist’s inbox, the decision to open or trash an email solicitation is made instantaneously. An email with a strong subject line has a fighting chance for survival, while a poorly crafted subject line is essentially dead on arrival. According to a study by Silverpop, the unique open […]

By Alex Altman It might take two hours to write a press release, but it’s […]


Mineral Management Takes Center Stage

06-26-2016

By Brian Murnahan The availability of earned media may seem endless and to a degree it really is, but it is upon those of us who want to share our stories to make them interesting and compelling to our audience. In most cases that is actually the reporters and editors that read our notes or press releases. If we can make our story interesting to them, the good old gatekeeper, then we have a chance at reaching the mass market […]

By Brian Murnahan The availability of earned media may seem endless and to a degree […]