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When Brands Should Take Stands

06-05-2018

When Brands Should Take Stands Weighing the pros and cons of political and social advocacy By Alex Altman If you support Millennial causes, Millennials will support you. At least, that’s what the numbers say. According to a study by Cone Communications, 87% of consumers will patronize a company because it advocated for an issue they care about. Another study revealed that around two-thirds of all consumers want brands to take a stand on issues. So, it’s simple then: supporting issues […]

When Brands Should Take Stands Weighing the pros and cons of political and social advocacy […]


6 Tips for Crushing Your Media Interview

05-11-2018

By Alex Altman Whether you’re a rookie or a veteran when it comes to giving media interviews, it never hurts to go over some best practices. Here are six tips for giving an interview that positions you and your company in a favorable light, and helps you make the most of your opportunity to get your name out there. Research Reporter: Whether it’s the tone of their articles or the stories they choose to cover, every reporter has certain tendencies. […]

By Alex Altman Whether you’re a rookie or a veteran when it comes to giving […]


12 Months Later: Starbucks Learns from United Airlines’ Woes

04-26-2018

By Alex Altman Caught in the eye of a PR firestorm, former Starbucks CEO (and still face-of-company) Howard Schultz took a page from the Oscar Munoz book on corporate leadership. And then he did the exact opposite. When cellphone footage last April showed a passenger being violently dragged off a United Airlines flight, Munoz delayed, deflected and even blamed the “disruptive and belligerent” victim for his failure to heed the orders of a flight crew. His regrettable handling of the […]

By Alex Altman Caught in the eye of a PR firestorm, former Starbucks CEO (and […]


Great customer service

Great customer service, 5 low budget ways.

04-18-2018

In today’s business climate, recent polls suggest that great customer service is one of the best ways to drive loyalty and gain an edge over the competition. 54% of Millennials said they stopped doing business because of poor customer service (Conversion) 66% of US consumers spend more on brands to which they are loyal (Accenture) 74% of consumers would be more likely to engage with brands who provide a higher level of customer loyalty (Wunderman) Customer relations should be a […]

In today’s business climate, recent polls suggest that great customer service is one of the […]


Donald Trump Fake News

04-03-2018

President Donald Trump’s crusade against “Fake News” has been one of the biggest headlines of his time in office. His pointed, personal and persistent attacks on the Mainstream Media have striven to not only discredit reporters, but also to intimidate them. Especially those whose reporting “undermines” his presidency, or at least the public’s perception of it. While polls show Trump has succeeded at the former — a meager 32% of Americans say they have a great deal or fair amount […]

President Donald Trump’s crusade against “Fake News” has been one of the biggest headlines of […]


Marketing Madness: 5 Brands Winning the Tournament

03-19-2018

By Alex Altman When Little Caesars marketers pitched the idea of giving away free lunch to every customer if a 16-seed defeated a 1-seed during the NCAA Tournament, they surely sold it as a risk-free proposition A 16-seed couldn’t beat a one. Never had it happened. Never could it happen. But when UMBC defeated Virginia in what will surely go down as the greatest upset in college basketball history, the Hot N’ Ready chain still probably felt the like biggest […]

By Alex Altman When Little Caesars marketers pitched the idea of giving away free lunch […]


5 Ways to Measure the Success of Your Social Campaign

03-01-2018

By Alex Altman With few exceptions, any time a business spends money, it expects to see a return on investment. Unfortunately, proving ROI can be difficult in the public relations industry, which deals less in data points and more in human emotion. While marketers demonstrate ROI through clicks, impressions and conversions, PR professionals have to get a little crafty to show how their social campaign is affecting their client’s bottom line. Luckily, there are several bulletproof ways to validate your […]

By Alex Altman With few exceptions, any time a business spends money, it expects to […]


Facebook Rolls Out Changes to Combat Negativity

02-20-2018

By Alex Altman Four weeks ago, I made a decision that once seemed unfathomable. I logged into Facebook, clicked on the settings and deactivated my account. I first registered for “The Facebook” in 2005, when membership was exclusive to college students. In the decade that followed, Facebook was more than just a site I would frequent — it was a pipeline into my social world. I’d use it for sharing pictures, crowdsourcing, connecting with new friends and other mostly harmless […]

By Alex Altman Four weeks ago, I made a decision that once seemed unfathomable. I […]


Anthony D’Angelo’s Letter to the LA Times Responding to Virginia Heffernan’s Article on Hope Hicks… It’s About Ethics!

02-12-2018

Most folks that I have run into in my 20 years in public relations are honest and care about the quality of the work that they do. In our work, our reputation is everything, so like the vast majority of my colleagues in the profession, I work to ensure that I alway share accurate information. On those occasions where I have made a mistake, I have called to apologize and correct the misinformation, because that is what good people do. […]

Most folks that I have run into in my 20 years in public relations are […]


Pitch Perfect: How to Nail Your PR Media Pitch

01-31-2018

By Alex Altman Driving reporters to media events is one of the most important jobs for PR professionals. Naturally, it’s also one of the most difficult. Reporters are time-strapped, unpredictable, and inherently cautious of giving away free publicity. These are some pretty hefty barriers. But with the right brand of salesmanship, they can be overcome. If low turnouts have become all-too-common at your PR events, there’s a strong possibility that your media pitch is lacking. The media pitch is often […]

By Alex Altman Driving reporters to media events is one of the most important jobs […]