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Marketing Madness: 5 Brands Winning the Tournament

03-19-2018

By Alex Altman When Little Caesars marketers pitched the idea of giving away free lunch to every customer if a 16-seed defeated a 1-seed during the NCAA Tournament, they surely sold it as a risk-free proposition A 16-seed couldn’t beat a one. Never had it happened. Never could it happen. But when UMBC defeated Virginia in what will surely go down as the greatest upset in college basketball history, the Hot N’ Ready chain still probably felt the like biggest […]

By Alex Altman When Little Caesars marketers pitched the idea of giving away free lunch […]


5 Ways to Measure the Success of Your Social Campaign

03-01-2018

By Alex Altman With few exceptions, any time a business spends money, it expects to see a return on investment. Unfortunately, proving ROI can be difficult in the public relations industry, which deals less in data points and more in human emotion. While marketers demonstrate ROI through clicks, impressions and conversions, PR professionals have to get a little crafty to show how their social campaign is affecting their client’s bottom line. Luckily, there are several bulletproof ways to validate your […]

By Alex Altman With few exceptions, any time a business spends money, it expects to […]


Facebook Rolls Out Changes to Combat Negativity

02-20-2018

By Alex Altman Four weeks ago, I made a decision that once seemed unfathomable. I logged into Facebook, clicked on the settings and deactivated my account. I first registered for “The Facebook” in 2005, when membership was exclusive to college students. In the decade that followed, Facebook was more than just a site I would frequent — it was a pipeline into my social world. I’d use it for sharing pictures, crowdsourcing, connecting with new friends and other mostly harmless […]

By Alex Altman Four weeks ago, I made a decision that once seemed unfathomable. I […]


Anthony D’Angelo’s Letter to the LA Times Responding to Virginia Heffernan’s Article on Hope Hicks… It’s About Ethics!

02-12-2018

Most folks that I have run into in my 20 years in public relations are honest and care about the quality of the work that they do. In our work, our reputation is everything, so like the vast majority of my colleagues in the profession, I work to ensure that I alway share accurate information. On those occasions where I have made a mistake, I have called to apologize and correct the misinformation, because that is what good people do. […]

Most folks that I have run into in my 20 years in public relations are […]


Pitch Perfect: How to Nail Your PR Media Pitch

01-31-2018

By Alex Altman Driving reporters to media events is one of the most important jobs for PR professionals. Naturally, it’s also one of the most difficult. Reporters are time-strapped, unpredictable, and inherently cautious of giving away free publicity. These are some pretty hefty barriers. But with the right brand of salesmanship, they can be overcome. If low turnouts have become all-too-common at your PR events, there’s a strong possibility that your media pitch is lacking. The media pitch is often […]

By Alex Altman Driving reporters to media events is one of the most important jobs […]


6 Companies That Won PR in 2017

12-31-2017

By Alex Altman There’s no way to spin it: 2017 was a bad year for PR. Over the last 12 months, seemingly every corporation, celebrity congressman and TV network in America has found itself in hot water for one reason or another. But there were some incredible PR wins, too, many occurring this summer, when corporate generosity was needed more than ever following the spate of natural disasters that rocked Texas, Puerto Rico and other parts of the country. These […]

By Alex Altman There’s no way to spin it: 2017 was a bad year for […]


How Google Analytics Can Optimize Your PR Campaign

10-02-2017

By Alex Altman One of the best tools for measuring the results of your PR campaign is Google Analytics. The most widely used web analytics service on the Internet, Google Analytics tracks a number of data points that can be used to strengthen your web-based PR initiatives and improve your ROI. From bounce rates to user demographics, the real-time intelligence that can be extracted from Google Analytics can be enormously valuable. Say you’re a painting company that just launched a […]

By Alex Altman One of the best tools for measuring the results of your PR […]


How Harvey and Irma Proved the Power of Corporate Philanthropy

09-25-2017

By Alex Altman They rushed in from all corners of the country, hauling boats, medical supplies and drinking water. They knocked on doors, waded through contaminated water, and put their lives on the line to help complete strangers. Hurricanes Harvey and Irma provided another forceful reminder that calamity brings out the best in people. And apparently, Corporate America, too. Over the last month, businesses of all sizes have stepped up in a big way, collectively donating an estimated $157 million […]

By Alex Altman They rushed in from all corners of the country, hauling boats, medical […]


A 6-Point Checklist for More Shareable Press Releases

08-25-2017

By Alex Altman You’ve crafted the perfect headline, finagled the just-right quote, triple-checked your spelling, and scored client approval.By all traditional measures, your press release is ready for life in the wild.But how long will it survive? While quality content is important, it hardly matters if the press release isn’t sufficiently “shareable.” This wasn’t an issue 10-15 years ago, when generating awareness was as simple as sending an advisory to local media. But today, creating a buzz is more of […]

By Alex Altman You’ve crafted the perfect headline, finagled the just-right quote, triple-checked your spelling, […]


The Newsworthy Rise of Late Night Comedy

08-14-2017

By Alex Altman More Americans are turning to an unlikely source for news: late night comedy. During the 2016 presidential election, more people got their news from late night comedy than print versions of national newspapers, according to journalism.org. Among 18-29 year olds, late night comedy was more informative than network nightly news. IT ALL STARTED With distrust in the mainstream media at an all-time high, the Cronkites, Sawyers and Brokaws of the world are being replaced by the Colberts, […]

By Alex Altman More Americans are turning to an unlikely source for news: late night […]