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Generation Z Public Relations

Generation Z: 10 Things Every Marketer Needs to Know

03-26-2019

While many brands are still figuring out Millennials, they’d be wise not to neglect the next generation of consumers entering the workforce. Generation Z, defined as people born from the mid-1990s to the early 2000s, are entering the economy in heavy numbers, bringing with them immense buying power and a unique set of behaviors and lifestyle traits. When it comes to influence, Gen Zers are already giving Millennials a run for their money. According to Forbes, Gen Z is on […]

While many brands are still figuring out Millennials, they’d be wise not to neglect the […]


PR Tactics: Webinars & Why You Should Host One

03-15-2019

When it comes to hosting webinars, there are even more benefits than meet the eye, like so many PR tactics. Beyond the potential windfall of communicating directly with in-market consumers for an extended period of time (every business owner’s dream), webinars provide a trove of “supplemental” advantages that aid in everything from customer acquisition to credibility enhancement. Here are six reasons why hosting a regular webinar can help you reach your business goals. 1) Establish Credibility: If you’re like me, […]

When it comes to hosting webinars, there are even more benefits than meet the eye, […]


How to Convert Your Customers into Advocates

02-28-2019

Picture the following… You own a neighborhood body shop. A customer comes in for a visit, distraught over the quote one of your competitors just gave him for a repair. You tell him that you can do the job for less, and you do. He loves the results. He’s so grateful that he wants to tell everyone in the world to visit Jack’s Repair Shack for all of their auto maintenance needs. Congratulations! You’ve successfully turned a customer into an […]

Picture the following… You own a neighborhood body shop. A customer comes in for a […]


Murnahan Public Relations wins Business of the Year

Murnahan Public Relations Wins Business of the Year

02-15-2019

NORTH RICHLAND HILLS, TX – The Northeast Tarrant Chamber of Commerce last week named Murnahan Public Relations its 2018 Business of the Year. The award goes to the area business that consistently supports the Northeast Tarrant Chamber and shows community spirit in all aspects of its operations. “Murnahan Public Relations serves our Chamber in many ways, providing digital media promotion and extensive public relations work that has helped our social media engagement numbers soar,” said Jack Bradshaw, CEO of the […]

NORTH RICHLAND HILLS, TX – The Northeast Tarrant Chamber of Commerce last week named Murnahan […]


Media Trends That Will Define 2019

01-17-2019

Over the last decade, change has been the only constant when it comes to the media. Everything from the way news is consumed to the bodies that deliver it has shifted. Even the fundamental question of what constitutes “news” has become muddled. Below we will look at what some of those media trends are for 2019. With mobile ubiquity and social media here to stay, it’s hardly a bold prediction that the industry will change even more in 2019. But […]

Over the last decade, change has been the only constant when it comes to the […]


6 Reasons Your Business Should Start Blogging Now

10-28-2018

From billion-dollar banks to neighborhood HVAC companies, it seems like every business has a blog these days. Unless you’ve taken a crash course in content marketing, you’ve at one point probably asked yourself, Why? Why does this bowling alley need a blog? How much business can it possibly drive? And who’s reading this stuff, anyway? The truth is, blogs that are managed thoughtfully and dutifully can have an enormous impact on both your bottom line and overall reputation. In fact, […]

From billion-dollar banks to neighborhood HVAC companies, it seems like every business has a blog […]


Avoid these 13 Naughty PR Words and Phrases

09-25-2018

There’s a reason PR professionals spend so much time agonizing over statements: every word matters. Whether you’re touting an achievement or issuing an apology, stick your statement by avoiding these 13 words and phrases. Words to Avoid Arguably: “This is arguably the greatest blog you’ll ever read.” If your BS detector didn’t go off just now, it’s time to change the battery. Qualifiers usually precede grandiose statements that can’t be substantiated, and therefore come across as desperate attempts to reel […]

There’s a reason PR professionals spend so much time agonizing over statements: every word matters. […]


The Ultimate PR Cheatsheet: 17 Insights to Maximize Your Strategy

09-11-2018

By Alex Altman Public relations is equal parts science and strategy; a delicate balance of knowing what to say and when to say it. Knowing how to marry these two elements is key to optimizing your PR strategy. With that said, here are 17 insights to inspire your next campaign. Media Pitches 1) Pitch via Email: 92% of journalists prefer to receive their media pitches via email. (Sword and Script) 2) Show Your Know: 51% of journalists say they’re most […]

By Alex Altman Public relations is equal parts science and strategy; a delicate balance of […]


Paywall Surge a Fresh Challenge for PR Pros

07-23-2018

By Alex Altman With ad revenue plummeting and editorial budgets being slashed, digital publishers are turning over every stone looking for new ways to make money. So, it should come as no surprise that many of them are kicking the tires on paywalls. The Washington Post, New York Times, Chicago Sun-Times, Wired, Vanity Fair and Financial Times are just a few of the publications that have introduced paywalls in recent years. By restricting access to non-subscribers, these publications are betting […]

By Alex Altman With ad revenue plummeting and editorial budgets being slashed, digital publishers are […]


How Ambien Avoided a PR Nightmare

06-11-2018

By Alex Altman Roseanne Barr was in hot water. She had just fired off a regrettable tweet about Valerie Jarrett, a former advisor to President Barack Obama. Her show had been cancelled. She was being vilified as a racist. And she needed someone to blame. Enter Ambien. “It was 2 in the morning, and I was ambien tweeting,” read her since deleted tweet. Ambien may have seemed like a natural scapegoat. But the maker of the drug, Sanofi, wasn’t going to […]

By Alex Altman Roseanne Barr was in hot water. She had just fired off a […]