No Red Lights Blog!

Lets talk marketing, public relations, crisis communications and so much more! Always looking for the green light to go...

All posts Crisis Communications
Issues Management
Media Relations
Media Training
Press Release
So Much More
Strategic Communications
Uncategorized

Media Tips: Best Media Interview

01-27-2020

Media Tips: 10 Tips to Kill Your Next Media Interview So you have a reporter that is ready to do an interview. Now is the time to shine, but you can’t just be smart, nor knowledgeable about the topic, you need to be so much more because you will have one chance to share your message and that’s it. You have to make this interview count! You have to give your best performance, your best media interview. Here are tips […]

Media Tips: 10 Tips to Kill Your Next Media Interview So you have a reporter […]


Responding to Journalist

Media Tips: Responding to a Journalist

01-06-2020

Responding to a journalist: Check out this quick guide to help you develop a process when each media call or email comes in. This 1, 2, 3 guide to responding to a journalist is just the start, but it is a good start in setting you up for success. If you don’t already have one in place, create a media call sheet. It doesn’t have to be too fancy, just record every media call that comes in and how it […]

Responding to a journalist: Check out this quick guide to help you develop a process […]


How to respond to a reporter

Media Tips: How to Respond to a Reporter

01-02-2020

How to respond to a reporter’s initial inquiry: So, a reporter reached out; how do you handle it? If you answered the call, take down the reporter’s contact information, news organization, deadline, topic, and, if possible, how they decided to call your organization. If you received an email, follow up with them to make sure you have that same information. In both cases, let them know that you will look into it and will follow up if you can help. […]

How to respond to a reporter’s initial inquiry: So, a reporter reached out; how do […]


How to Craft the Perfect E-Mail Subject Line

12-03-2019

This fall we walked you through the 5 steps of optimizing email performance. In the blog, we cited a study by Mailshake, which explained that e-mail subject lines are the single most important consideration a recipient mulls when deciding whether to open an email. As someone who writes multiple email campaigns every week, I must admit that even I sometimes fail to invest the proper amount of time thinking about the e-mail subject lines. Those 40-some-odd characters are just easy […]

This fall we walked you through the 5 steps of optimizing email performance. In the […]


Better Relationships Public Relations

5 Steps to Slay the Corporate Behemoths

11-05-2019

With corporate mergers becoming more commonplace, it may seem like your small or medium-sized business (SMB) is being brushed to the side. What the trend is actually doing, though, is creating an opportunity for your SMB to stand out. Just keep thinking, better relationships! Believe it or not, not every customer wants to do business with a corporate behemoth! There’s a reason, after all, that 30 million small businesses still exist today, and small businesses encompass 99.9 percent of all […]

With corporate mergers becoming more commonplace, it may seem like your small or medium-sized business […]


Media Training, Murnahan Public Relations

Media Training & Interview Tips

10-24-2019

Having been in the public relations business now for more than 20 years, I have sat through more than my fair share of media training sessions, both as someone looking to improve and as the trainer for the class. Even today, I go through the class just to see what people that I respect recommend to their clients. I still want to hear their media training tips! I believe I have been lucky in that while the classes that I […]

Having been in the public relations business now for more than 20 years, I have […]


Email Optimization

5 Steps to Optimize Email Performance

10-02-2019

While SMS and push notifications are all the rage among marketers these days, make no mistake about it: email is still king of the marketing jungle. That’s not to say text-based solutions don’t have merit — they’re great for real-time communications and more — but they don’t match the versatility or brand-building powers of an email campaign. It’s time to enhance that email performance. Email still reigns supreme, but that doesn’t mean every campaign you deploy is going to perform […]

While SMS and push notifications are all the rage among marketers these days, make no […]


Employee enagement = advocate

Give ‘em Something to Talk About

09-17-2019

Your company’s best advocates are closer than you think – IF you know how to engage them Free advertising, mobile billboards, editorials, letters to the editor and social media — they all can be effective ways to engage potential customers. But did you know that you can do all of that and more with your existing workforce? Not all public relations campaigns need to focus outside the business! Sometimes use those public relations skills to harness the assets you already […]

Your company’s best advocates are closer than you think – IF you know how to […]


Purpose of Press Release

Beyond Breaking News: 15 Other Purposes for Press Releases

08-20-2019

Press releases are not on their way out, the king is not dead! Not only is the press release still a good mechanism to distribute news worthy information to the media, it can now also do so much more…

Press releases are not on their way out, the king is not dead! Not only is the press release still a good mechanism to distribute news worthy information to the media, it can now also do so much more…


Nina Knight BrevAll

BrevAll Adds New Strategic Partner, Nina Knight, To Its Growing Technology Business

07-23-2019

NORTH RICHLAND HILLS, TEXAS – Nina Knight has joined BrevAll Technologies as co-owner and President of the 31-year-old, North Richland Hills, Texas based managed services technology firm. Knight has invested in the firm and joins Paul Enloe, Founder and CEO as they continue to offer leading edge technology offerings, expertise and superior levels of local support. “In her new role, Nina will work to increase the BrevAll presence within the industry and drive revenue growth,” said Enloe. “We have known each other for years and supported […]

NORTH RICHLAND HILLS, TEXAS – Nina Knight has joined BrevAll Technologies as co-owner and President of the 31-year-old, North […]