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Coronavirus Crisis / COVID-19

03-06-2020

In this age of news now, the rise of the Coronavirus crisis/ Covid-19 has people around the world wondering how will it affect me and what can I do about it. The news and social media platforms have spread misinformation about what is safe and what is not, in one bizarre case costing Corona Beer sales as people are actually connecting the two. Now is the time for your business to become a leader. As a business leader, you have […]

In this age of news now, the rise of the Coronavirus crisis/ Covid-19 has people […]


Stay on message

Media Tips: Stay On Message

02-19-2020

Congratulations, you have another media interview! Now let me ask you how did your last interview turn out? Did you get your point across or did the story seem to take a different turn from where you thought it should go? The point here is that if you don’t stay on message, it is hard for a reporter to understand what the most important thing is you are saying! Before you ever meet with the reporter, you need to stop […]

Congratulations, you have another media interview! Now let me ask you how did your last […]


Media Tips: Don’t Say, “No Comment”

02-02-2020

I don’t know any better way than just to come out and say it, just don’t say, “no comment.” There has to be another answer that you can give. Reporters and your audience can’t stand hearing those two simple words. As Nancy Reagan always said, “Just say NO,” to “no comment.” The issue with the ever so easy to say and often used phrase is that “no comment” really is a comment. Short of cursing and admitting guilt or failing […]

I don’t know any better way than just to come out and say it, just […]


Media Tips: Best Media Interview

01-27-2020

Media Tips: 10 Tips to Kill Your Next Media Interview So you have a reporter that is ready to do an interview. Now is the time to shine, but you can’t just be smart, nor knowledgeable about the topic, you need to be so much more because you will have one chance to share your message and that’s it. You have to make this interview count! You have to give your best performance, your best media interview. Here are tips […]

Media Tips: 10 Tips to Kill Your Next Media Interview So you have a reporter […]


Responding to Journalist

Media Tips: Responding to a Journalist

01-06-2020

Responding to a journalist: Check out this quick guide to help you develop a process when each media call or email comes in. This 1, 2, 3 guide to responding to a journalist is just the start, but it is a good start in setting you up for success. If you don’t already have one in place, create a media call sheet. It doesn’t have to be too fancy, just record every media call that comes in and how it […]

Responding to a journalist: Check out this quick guide to help you develop a process […]


How to respond to a reporter

Media Tips: How to Respond to a Reporter

01-02-2020

How to respond to a reporter’s initial inquiry: So, a reporter reached out; how do you handle it? If you answered the call, take down the reporter’s contact information, news organization, deadline, topic, and, if possible, how they decided to call your organization. If you received an email, follow up with them to make sure you have that same information. In both cases, let them know that you will look into it and will follow up if you can help. […]

How to respond to a reporter’s initial inquiry: So, a reporter reached out; how do […]


How to Craft the Perfect E-Mail Subject Line

12-03-2019

This fall we walked you through the 5 steps of optimizing email performance. In the blog, we cited a study by Mailshake, which explained that e-mail subject lines are the single most important consideration a recipient mulls when deciding whether to open an email. As someone who writes multiple email campaigns every week, I must admit that even I sometimes fail to invest the proper amount of time thinking about the e-mail subject lines. Those 40-some-odd characters are just easy […]

This fall we walked you through the 5 steps of optimizing email performance. In the […]


Better Relationships Public Relations

5 Steps to Slay the Corporate Behemoths

11-05-2019

With corporate mergers becoming more commonplace, it may seem like your small or medium-sized business (SMB) is being brushed to the side. What the trend is actually doing, though, is creating an opportunity for your SMB to stand out. Just keep thinking, better relationships! Believe it or not, not every customer wants to do business with a corporate behemoth! There’s a reason, after all, that 30 million small businesses still exist today, and small businesses encompass 99.9 percent of all […]

With corporate mergers becoming more commonplace, it may seem like your small or medium-sized business […]


Media Training, Murnahan Public Relations

Media Training & Interview Tips

10-24-2019

Having been in the public relations business now for more than 20 years, I have sat through more than my fair share of media training sessions, both as someone looking to improve and as the trainer for the class. Even today, I go through the class just to see what people that I respect recommend to their clients. I still want to hear their media training tips! I believe I have been lucky in that while the classes that I […]

Having been in the public relations business now for more than 20 years, I have […]


Email Optimization

5 Steps to Optimize Email Performance

10-02-2019

While SMS and push notifications are all the rage among marketers these days, make no mistake about it: email is still king of the marketing jungle. That’s not to say text-based solutions don’t have merit — they’re great for real-time communications and more — but they don’t match the versatility or brand-building powers of an email campaign. It’s time to enhance that email performance. Email still reigns supreme, but that doesn’t mean every campaign you deploy is going to perform […]

While SMS and push notifications are all the rage among marketers these days, make no […]