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Better Relationships Public Relations

5 Steps to Slay the Corporate Behemoths

11-05-2019

With corporate mergers becoming more commonplace, it may seem like your small or medium sized business (SMB) is being brushed to the side. What the trend is actually doing, though, is creating an opportunity for your SMB to stand out. Just keep thinking, better relationships! Believe it or not, not every customer wants to do business with a corporate behemoth! There’s a reason, after all, that 30 million small businesses still exist today, and small businesses encompass 99.9 percent of […]

With corporate mergers becoming more commonplace, it may seem like your small or medium sized […]


Media Training, Murnahan Public Relations

Media Training & Interview Tips

10-24-2019

Having been in the public relations business now for more than 20 years, I have sat through more than my fair share of media training sessions, both as someone looking to improve and as the trainer for the class. Even today, I go through the class just to see what people that I respect recommend to their clients. I still want to hear their media training tips! I believe I have been lucky in that while the classes that I […]

Having been in the public relations business now for more than 20 years, I have […]


Email Optimization

5 Steps to Optimize Email Performance

10-02-2019

While SMS and push notifications are all the rage among marketers these days, make no mistake about it: email is still king of the marketing jungle. That’s not to say text-based solutions don’t have merit — they’re great for real-time communications and more — but they don’t match the versatility or brand-building powers of an email campaign. It’s time to get into email optimization. Email still reigns supreme, but that doesn’t mean every campaign you deploy is going to perform […]

While SMS and push notifications are all the rage among marketers these days, make no […]


Pressable

Pressable Selected To Be Migration Partner For Adobe Business Catalyst Customers

09-26-2019

Pressable is honored to be selected by Adobe Business Catalyst as a preferred migration partner for customers transitioning to other platforms during their end-of-life software transition. New WordPress sites hosting with Pressable will receive personalized onboarding, 24/7 support, free SSL certificates, and more. “As Business Catalyst customers decide what to do with their sites, we want them to know that if they choose WordPress as their CMS – we have options,” said Michelle Keefer, Director of Marketing for Pressable. “We have a great support team, […]

Pressable is honored to be selected by Adobe Business Catalyst as a preferred migration partner for customers transitioning […]


Employee enagement = advocate

Give ‘em Something to Talk About

09-17-2019

Your company’s best advocates are closer than you think – IF you know how to engage them Free advertising, mobile billboards, editorials, letters to the editor and social media — they all can be effective ways to engage potential customers. But did you know that you can do all of that and more with your existing workforce? Not all public relations campaigns need to focus outside the business! Sometimes use those public relations skills to harness the assets you already […]

Your company’s best advocates are closer than you think – IF you know how to […]


Purpose of Press Release

Beyond Breaking News: 15 Other Purposes for Press Releases

08-20-2019

Press releases are not on their way out, the king is not dead! Not only is the press release still a good mechanism to distribute news worthy information to the media, it can now also do so much more…

Press releases are not on their way out, the king is not dead! Not only is the press release still a good mechanism to distribute news worthy information to the media, it can now also do so much more…


Nina Knight BrevAll

BrevAll Adds New Strategic Partner, Nina Knight, To Its Growing Technology Business

07-23-2019

NORTH RICHLAND HILLS, TEXAS – Nina Knight has joined BrevAll Technologies as co-owner and President of the 31-year-old, North Richland Hills, Texas based managed services technology firm. Knight has invested in the firm and joins Paul Enloe, Founder and CEO as they continue to offer leading edge technology offerings, expertise and superior levels of local support. “In her new role, Nina will work to increase the BrevAll presence within the industry and drive revenue growth,” said Enloe. “We have known each other for years and supported […]

NORTH RICHLAND HILLS, TEXAS – Nina Knight has joined BrevAll Technologies as co-owner and President of the 31-year-old, North […]


Best social media

5 Mistakes Your Making on Social Media

07-16-2019

“How can I get more social media followers?” You know because we all want the best social media! This is among the most common questions business owners ask, and the driving force behind many of their social media strategies. The reality is, “total followers” isn’t the best metric for success, and in fact, chasing numbers can actually be counterproductive. As SOCO Studies Creative Director Jeremy Cross explains, social media algorithms are based on engagement. When you publish a post, it […]

“How can I get more social media followers?” You know because we all want the […]


Media Expert

7 Steps to Assert Your Business as an Expert

04-17-2019

Even in this digital age, where consumers regularly make purchases without even seeing the item firsthand, “trust” still matters a great deal. According to a 2018 SurveyMonkey survey, trust in a brand matters “a great deal” or “a lot” for 65 percent of consumers and “some” for another 27 percent. One of the surest ways to raise your trust factor is to position your business as an expert. Inherent among brands who’ve reached expert status is a degree of trustworthiness […]

Even in this digital age, where consumers regularly make purchases without even seeing the item […]


Grow your small business

Grow Your Small Business

04-03-2019

To many outsiders, public relations professionals are nothing more than special agents who make their living smothering bad press and blasting press releases into the ether. It’s a false narrative that’s been shaped by Hollywood and trivializes the copious skills the modern PR professional possesses. Simply put, you can no longer carve out a career in PR as a one-trick pony. The position in 2019 demands a rare blend of business acumen, communication chops and marketing wizardry — competencies that […]

To many outsiders, public relations professionals are nothing more than special agents who make their […]