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Email Optimization

5 Steps to Optimize Email Performance

10-02-2019

While SMS and push notifications are all the rage among marketers these days, make no mistake about it: email is still king of the marketing jungle. That’s not to say text-based solutions don’t have merit — they’re great for real-time communications and more — but they don’t match the versatility or brand-building powers of an email campaign. It’s time to get into email optimization. Email still reigns supreme, but that doesn’t mean every campaign you deploy is going to perform […]

While SMS and push notifications are all the rage among marketers these days, make no […]


Pressable

Pressable Selected To Be Migration Partner For Adobe Business Catalyst Customers

09-26-2019

Pressable is honored to be selected by Adobe Business Catalyst as a preferred migration partner for customers transitioning to other platforms during their end-of-life software transition. New WordPress sites hosting with Pressable will receive personalized onboarding, 24/7 support, free SSL certificates, and more. “As Business Catalyst customers decide what to do with their sites, we want them to know that if they choose WordPress as their CMS – we have options,” said Michelle Keefer, Director of Marketing for Pressable. “We have a great support team, […]

Pressable is honored to be selected by Adobe Business Catalyst as a preferred migration partner for customers transitioning […]


Employee enagement = advocate

Give ‘em Something to Talk About

09-17-2019

Your company’s best advocates are closer than you think – IF you know how to engage them Free advertising, mobile billboards, editorials, letters to the editor and social media — they all can be effective ways to engage potential customers. But did you know that you can do all of that and more with your existing workforce? Not all public relations campaigns need to focus outside the business! Sometimes use those public relations skills to harness the assets you already […]

Your company’s best advocates are closer than you think – IF you know how to […]


Purpose of Press Release

Beyond Breaking News: 15 Other Purposes for Press Releases

08-20-2019

Press releases are not on their way out, the king is not dead! Not only is the press release still a good mechanism to distribute news worthy information to the media, it can now also do so much more…

Press releases are not on their way out, the king is not dead! Not only is the press release still a good mechanism to distribute news worthy information to the media, it can now also do so much more…


Nina Knight BrevAll

BrevAll Adds New Strategic Partner, Nina Knight, To Its Growing Technology Business

07-23-2019

NORTH RICHLAND HILLS, TEXAS – Nina Knight has joined BrevAll Technologies as co-owner and President of the 31-year-old, North Richland Hills, Texas based managed services technology firm. Knight has invested in the firm and joins Paul Enloe, Founder and CEO as they continue to offer leading edge technology offerings, expertise and superior levels of local support. “In her new role, Nina will work to increase the BrevAll presence within the industry and drive revenue growth,” said Enloe. “We have known each other for years and supported […]

NORTH RICHLAND HILLS, TEXAS – Nina Knight has joined BrevAll Technologies as co-owner and President of the 31-year-old, North […]


Best social media

5 Mistakes Your Making on Social Media

07-16-2019

“How can I get more social media followers?” You know because we all want the best social media! This is among the most common questions business owners ask, and the driving force behind many of their social media strategies. The reality is, “total followers” isn’t the best metric for success, and in fact, chasing numbers can actually be counterproductive. As SOCO Studies Creative Director Jeremy Cross explains, social media algorithms are based on engagement. When you publish a post, it […]

“How can I get more social media followers?” You know because we all want the […]


Media Expert

7 Steps to Assert Your Business as an Expert

04-17-2019

Even in this digital age, where consumers regularly make purchases without even seeing the item firsthand, “trust” still matters a great deal. According to a 2018 SurveyMonkey survey, trust in a brand matters “a great deal” or “a lot” for 65 percent of consumers and “some” for another 27 percent. One of the surest ways to raise your trust factor is to position your business as an expert. Inherent among brands who’ve reached expert status is a degree of trustworthiness […]

Even in this digital age, where consumers regularly make purchases without even seeing the item […]


Grow your small business

Grow Your Small Business

04-03-2019

To many outsiders, public relations professionals are nothing more than special agents who make their living smothering bad press and blasting press releases into the ether. It’s a false narrative that’s been shaped by Hollywood and trivializes the copious skills the modern PR professional possesses. Simply put, you can no longer carve out a career in PR as a one-trick pony. The position in 2019 demands a rare blend of business acumen, communication chops and marketing wizardry — competencies that […]

To many outsiders, public relations professionals are nothing more than special agents who make their […]


Generation Z Public Relations

Generation Z: 10 Things Every Marketer Needs to Know

03-26-2019

While many brands are still figuring out Millennials, they’d be wise not to neglect the next generation of consumers entering the workforce. Generation Z, defined as people born from the mid-1990s to the early 2000s, are entering the economy in heavy numbers, bringing with them immense buying power and a unique set of behaviors and lifestyle traits. When it comes to influence, Gen Zers are already giving Millennials a run for their money. According to Forbes, Gen Z is on […]

While many brands are still figuring out Millennials, they’d be wise not to neglect the […]


6 Reasons Your Business Should Host a Webinar

03-15-2019

When it comes to hosting webinars, there are even more benefits than meet the eye. Beyond the potential windfall of communicating directly with in-market consumers for an extended period of time (every business owner’s dream), webinars provide a trove of “supplemental” advantages that aid in everything from customer acquisition to credibility enhancement. Here are six reasons why hosting a regular webinar can help you reach your business goals. 1) Establish Credibility: If you’re like me, you’ve been conditioned to believe […]

When it comes to hosting webinars, there are even more benefits than meet the eye. […]