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How do you prepare for an interview? How do you know if you're reaching the right audience? And what do you do when the other side is attacking you in the media? Here we offer expert insights and tips to help you better understand the complicated business of public relations—and tell your story more effectively. 

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Donald Trump PR

Donald Trump On His PR Message?

07-20-2016

Donald Trump’s rise from political obscurity, where he was an established businessman and TV personality to the elite few who will make the final run toward president is a lesson in public relations mastery or absolute folly. Few would seriously argue that his first months on the campaign trail were seen by most as anything more than a stunt. His statements, one after another, more over the top than the previous with speeches that would sound like mental vomit, where everything in […]

Donald Trump’s rise from political obscurity, where he was an established businessman and TV personality […]


Trump Rolls into the Republican Convention on PR High

07-18-2016

By Alex Altman Donald Trump’s meteoric rise to Republican nominee is as unlikely as it is unprecedented. Five years ago, he was on Comedy Central getting roasted by Snoop Dogg and “The Situation.” Now, he’s on the verge of becoming the first major party nominee who hasn’t held previous office since Dwight Eisenhower. How can a man with no political experience, who’s been embroiled in so much controversy that it warranted a primetime TV special, be in a position to lead […]

By Alex Altman Donald Trump’s meteoric rise to Republican nominee is as unlikely as it […]


Networking

Networking: A Business Must

07-11-2016

Anyone that is looking to grow there business or continue to find success knows that networking is necessary, even if not always the funniest thing to do. Yes, you can network at events designed and called networking events, but you can network almost anywhere. You network at chamber luncheons, at professional association meetings, fundraisers, on the golf course, in the bar, at the salon or any other place that you find yourself talking to others. Remember, anything you want to […]

Anyone that is looking to grow there business or continue to find success knows that […]


7 Tips for Crafting a Winning Subject Line

06-30-2016

By Alex Altman It might take two hours to write a press release, but it’s the five minutes you spend writing the subject line that matters most. In the lawless swampland of a journalist’s inbox, the decision to open or trash an email solicitation is made instantaneously. An email with a strong subject line has a fighting chance for survival, while a poorly crafted subject line is essentially dead on arrival. According to a study by Silverpop, the unique open […]

By Alex Altman It might take two hours to write a press release, but it’s […]


Mineral Management Takes Center Stage

06-26-2016

By Brian Murnahan The availability of earned media may seem endless and to a degree it really is, but it is upon those of us who want to share our stories to make them interesting and compelling to our audience. In most cases that is actually the reporters and editors that read our notes or press releases. If we can make our story interesting to them, the good old gatekeeper, then we have a chance at reaching the mass market […]

By Brian Murnahan The availability of earned media may seem endless and to a degree […]


public relations

REPORTER: LESSONS LEARNED FROM THE REAL DONALD TRUMP’S TWITTER ACCOUNT

06-13-2016

He is controversial, polarizing and prides himself on being politically incorrect, yet he has risen to a level of political accomplishment that few actual politicians have achieved. Of course, I am talking about the presumptive Republican presidential nominee, Donald Trump. Love him or hate him, his social media strategy is just as polarizing as his personality. While Donald Trump has been able to remain powerful and popular among his supporters, as a public relations consultant I beg him to seek […]

He is controversial, polarizing and prides himself on being politically incorrect, yet he has risen […]



public relations

REPORTER: SOCIAL MEDIA CAN MAKE YOUR BUSINESS

06-03-2016

I think most businesses will agree that social media is an important part of marketing, promotion and brand awareness. But many companies, businesses and even public relations firms have a difficult time putting a dollar amount to its worth.There is no denying the power and impact of social media in today’s digital world. It’s vital, and how you manage it can make or break your business. Attention: As with any media exposure, social media offers your business an opportunity to […]

I think most businesses will agree that social media is an important part of marketing, […]


Millennial: Public Relations

6 Misconceptions About Millennials That Hurt Brands

05-25-2016

A few years ago, marketing or using public relations with Millennials was little more than a social experiment. Now, it’s a top priority for nearly every business. A generation no longer synonymous with youth, Millennials are now the most lucrative market, with $200 billion in annual buying power and devices that empower them to make purchases from virtually anywhere. “Millennials are adults and have been for some time,” said Jon Gunnells, Social and Digital Media Manager at Airfoil Group. “They […]

A few years ago, marketing or using public relations with Millennials was little more than […]


Murnahan Public Relations Blog Banner

Public Relations is More than Technology

05-17-2016

Public Relations is an approach to stakeholder communications from business development to employee engagement, it is not simply the use of technology. As a public relations business, I believe my job is to help identify the business goals that can be achieved through better communication and then provide a plan to achieve them. More often than not, the tactics that I identify will use one or more technology based tools to achieve the goals in the process. I don’t try […]

Public Relations is an approach to stakeholder communications from business development to employee engagement, it […]



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