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How do you prepare for an interview? How do you know if you're reaching the right audience? And what do you do when the other side is attacking you in the media? Here we offer expert insights and tips to help you better understand the complicated business of public relations—and tell your story more effectively. 

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How Sorry Apologies Doomed Pepsi and United Airlines

05-16-2017

By Alex Altman More than a month later, the bruises still shine bright. No matter what they do, Pepsi and United Airlines can’t outrun the ignominy of their recent PR blunders. In an age where attention spans are as limited as airplane legroom, that’s really saying something. At this point, pretty much every aspect of these mistakes has been unpacked. And what’s interesting is that while both situations transpired in completely different ways, they’re bound by common themes: including weak […]

By Alex Altman More than a month later, the bruises still shine bright. No matter […]


6 Solutions for Combating Fake News

05-01-2017

By Alex Altman Six months after the election, fake news continues to be a real threat. Not just to the political system, but to businesses and the PR professionals charged with safeguarding their fragile public images. If last year’s campaign season taught us anything, it’s that people will believe anything that supports their personal agendas. That’s how fibs like Pizzagate, a wild conspiracy theory involving Hillary Clinton and a human trafficking ring, spread like wildfire and become part of the […]

By Alex Altman Six months after the election, fake news continues to be a real […]


5 Companies Winning in PR and the Reasons Why

04-11-2017

By Alex Altman From polls to social media, there are many ways to measure a brand’s public image. But trying to figure out what drove that perception in the first place is a different story. Several factors lead consumers to form the belief that Brand A is good and Brand B is bad. But study the most reputable companies in the world and you’ll find there are more commonalities than you think. Here are five brands with favorable public images, […]

By Alex Altman From polls to social media, there are many ways to measure a […]


Tips for Working with Social Influencers

04-03-2017

By Alex Altman The relationship between brands and celebrities goes back decades. Watch TV for an hour today and it’s a virtual certainty that you’ll see Jennifer Garner hawking credit cards, Chris Paul peddling insurance, or some other famous person selling you something you don’t need. In 2017 though, you don’t need to star in sport or cinema to get paid like a celebrity for endorsing a product. All you need is a large social presence. People who wield their […]

By Alex Altman The relationship between brands and celebrities goes back decades. Watch TV for […]


Travis Kalanick’s Uber PR Problem

03-15-2017

By Alex Altman It’s been a bumpy ride for Uber so far in 2017. In January, the company was excoriated for not disavowing President Donald Trump’s controversial immigration order — a decision that spurred 200,000 customers to delete the app. But in some ways, what happened a month later was even more damaging to Uber’s reputation. On February 27, dash cam footage showed CEO arguing with Uber driver Fawzi Kamel over prices. In the video, Kamel complains that the company’s […]

By Alex Altman It’s been a bumpy ride for Uber so far in 2017. In […]


3 PR Trends That Will Define 2017

02-23-2017

By Alex Altman We’re only two months into 2017 and already we’re living in a drastically different PR world than a year ago. The media is under siege. New technologies are transcending the way people consume information. And social media is a volcano primed to erupt the very moment a brand or public figure does or says anything even remotely controversial. A reasonable argument can be made that the need for PR has never been greater. With that in mind, […]

By Alex Altman We’re only two months into 2017 and already we’re living in a […]


feud with the press

Trump’s Feud with Press

02-06-2017

By Alex Altman Mere hours after the inauguration, Time reporter Zeke Miller unwittingly gave President Donald Trump the ultimate gift. Standing in the Oval Office, surrounded by fellow members of the press corps, Miller made what he thought was a stunning observation: the bust of Dr. Martin Luther King Jr. was missing. The feud with the press was on. On January 20, Miller shared the scoop with his 150,000 Twitter followers without first verifying with the White House that the […]

By Alex Altman Mere hours after the inauguration, Time reporter Zeke Miller unwittingly gave President […]


public relations

REPORTER: WHY WE LOVE PR PEEPS

11-28-2016

About nine years into my career as a television reporter, a big milestone happened in my personal life: I got married. During the months leading up to our wedding, my future husband and I planned out every small, painstaking detail. Creating the guest list was one of the hardest steps for us in the process. Together, we whittled down the list, marking off those with whom we weren’t really close until finally we had a solid guest list consisting of […]

About nine years into my career as a television reporter, a big milestone happened in […]


Effective PR Strategies Can Boost Your Brand

11-14-2016

By Brian Murnahan Utilizing public relations strategies as the basis for your communication to key audiences will help build loyalty, awareness and advocacy. As with any communication strategy, first you have to look at the audience makeup before picking the best tactics to reach out with. Once you have determined how to best tell your story you can begin to reach out. For younger audiences, you may learn that working with their favorite YouTubers, bloggers or social media stars will […]

By Brian Murnahan Utilizing public relations strategies as the basis for your communication to key […]


Gone in a Flash: The Abrupt Demise of Vine

11-10-2016

By Alex Altman Last fall, 18 of Vine’s top 50 content creators gathered at the company’s Los Angeles headquarters with a brazen proposal. For $21.6 million and Vine’s promise to roll out several product changes, each influencer would create 12 videos per month — and presumably pledge their undying loyalty to the app. It was a stunning proposal that underscored just how far Vine had fallen. Just a few years ago, Vine was the fastest growing video-sharing app in the […]

By Alex Altman Last fall, 18 of Vine’s top 50 content creators gathered at the […]



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