Bobbly News

This is a blog where we talk about news in the news business. So public relations, marketing, advertising, digital marketing news and of course news about the news!

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What Just Happened? Understanding the Elements of Crisis Communications Plans

05-17-2021

During a crisis situation, being able to navigate through an emergency and develop a crisis communication plan is crucial, whether you’re the leader of a company, the leader of a nation, or a health official trying to handle a pandemic like COVID-19. Handle messaging incorrectly and you might ruin your brand’s reputation, leading to concern from key stakeholders. Leaders throughout history have mastered crisis communication planning and response by focusing on a “to-do” list of crisis communication points. You can […]

During a crisis situation, being able to navigate through an emergency and develop a crisis […]


In a public crisis advocacy can be your strongest strategy.

Employee, Vendor, and Client Advocacy in a Crisis

05-04-2021

During a public relations crisis, organizations have to use all the tools at their disposal to overcome the said crisis, restore brand reputation, and maximize public trust. But you do not have to use regular crisis management strategies: you can also rely on advocacy to deliver a strong brand message as well! Employee advocacy, in a nutshell, is any promotion of a company or organization by team members who know it best. Because brand presentation is essential during any crisis, […]

During a public relations crisis, organizations have to use all the tools at their disposal […]


7 Tactics To Overcome a PR Crisis

04-26-2021

Reading time: 2 min 30 sec When trying to overcome a PR crisis, bad management practices can significantly impact your organization’s bottom line and long-term reputation. A single poorly managed PR disaster can spell the end of even the most established companies’ public relations. Develop your crisis goals and work to achieve them as quickly as possible. Avoid the worst-case scenario and check out these seven tactics to overcome a PR crisis. Build a Crisis Communications Team Create and retain […]

Reading time: 2 min 30 sec When trying to overcome a PR crisis, bad management […]



Coronavirus Crisis / COVID-19

03-06-2020

In this age of news now, the rise of the Coronavirus crisis/ Covid-19 has people around the world wondering how will it affect me and what can I do about it. The news and social media platforms have spread misinformation about what is safe and what is not, in one bizarre case costing Corona Beer sales as people are actually connecting the two. Now is the time for your business to become a leader. As a business leader, you have […]

In this age of news now, the rise of the Coronavirus crisis/ Covid-19 has people […]


Stay on message

Media Tips: Stay On Message

02-19-2020

Congratulations, you have another media interview! Now let me ask you how did your last interview turn out? Did you get your point across or did the story seem to take a different turn from where you thought it should go? The point here is that if you don’t stay on message, it is hard for a reporter to understand what the most important thing is you are saying! Before you ever meet with the reporter, you need to stop […]

Congratulations, you have another media interview! Now let me ask you how did your last […]


Media Tips: Don’t Say, “No Comment”

02-02-2020

I don’t know any better way than just to come out and say it, just don’t say, “no comment.” There has to be another answer that you can give. Reporters and your audience can’t stand hearing those two simple words. As Nancy Reagan always said, “Just say NO,” to “no comment.” The issue with the ever so easy to say and often used phrase is that “no comment” really is a comment. Short of cursing and admitting guilt or failing […]

I don’t know any better way than just to come out and say it, just […]


Media Tips: Best Media Interview

01-27-2020

Media Tips: 10 Tips to Kill Your Next Media Interview So you have a reporter that is ready to do an interview. Now is the time to shine, but you can’t just be smart, nor knowledgeable about the topic, you need to be so much more because you will have one chance to share your message and that’s it. You have to make this interview count! You have to give your best performance, your best media interview. Here are tips […]

Media Tips: 10 Tips to Kill Your Next Media Interview So you have a reporter […]


Responding to Journalist

Media Tips: Responding to a Journalist

01-06-2020

Responding to a journalist: Check out this quick guide to help you develop a process when each media call or email comes in. This 1, 2, 3 guide to responding to a journalist is just the start, but it is a good start in setting you up for success. If you don’t already have one in place, create a media call sheet. It doesn’t have to be too fancy, just record every media call that comes in and how it […]

Responding to a journalist: Check out this quick guide to help you develop a process […]


How to respond to a reporter

Media Tips: How to Respond to a Reporter

01-02-2020

How to respond to a reporter’s initial inquiry: So, a reporter reached out; how do you handle it? If you answered the call, take down the reporter’s contact information, news organization, deadline, topic, and, if possible, how they decided to call your organization. If you received an email, follow up with them to make sure you have that same information. In both cases, let them know that you will look into it and will follow up if you can help. […]

How to respond to a reporter’s initial inquiry: So, a reporter reached out; how do […]



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