This fall we walked you through the 5 steps of optimizing email performance. In the blog, we cited a study by Mailshake, which explained that e-mail subject lines are the single most important consideration a recipient mulls when deciding whether to open an email. As someone who writes multiple email campaigns every week, I must admit that even I sometimes fail to invest the proper amount of time thinking about the e-mail subject lines. Those 40-some-odd characters are just easy […]

With corporate mergers becoming more commonplace, it may seem like your small or medium-sized business (SMB) is being brushed to the side. What the trend is actually doing, though, is creating an opportunity for your SMB to stand out. Just keep thinking, better relationships! Believe it or not, not every customer wants to do business with a corporate behemoth! There’s a reason, after all, that 30 million small businesses still exist today, and small businesses encompass 99.9 percent of all […]

While SMS and push notifications are all the rage among marketers these days, make no mistake about it: email is still king of the marketing jungle. That’s not to say text-based solutions don’t have merit — they’re great for real-time communications and more — but they don’t match the versatility or brand-building powers of an email campaign. It’s time to enhance that email performance. Email still reigns supreme, but that doesn’t mean every campaign you deploy is going to perform […]