Welcome to the Workshop

How do you prepare for an interview? How do you know if you're reaching the right audience? And what do you do when the other side is attacking you in the media? Here we offer expert insights and tips to help you better understand the complicated business of public relations—and tell your story more effectively. 

All posts Community Relations
Crisis Communications
DFW Media
Issues Management
Media Relations
Media Training
Reputation Management
So Much More
Strategic Communications
Uncategorized

public relations

REPORTER: THE TRUE VALUE OF PUBLIC RELATIONS

05-10-2016

As a former reporter, I consider media relations my PR specialty. Whether it is enterprising stories for a client, crafting news pitches and press releases, or building relationships with reporters and producers, I have made a career out of helping businesses, organizations and municipalities garnish media coverage. I am a strong believer in the effectiveness of traditional media in almost any public relations campaign. Simply put, traditional media works. And if done correctly, media relations has an excellent return on […]

As a former reporter, I consider media relations my PR specialty. Whether it is enterprising […]


Larry Brogdon Mineralware

LARRY BROGDON AND 5 M’s MINERALS MANAGEMENT PARTNER TO TAKE MINERAL AND ROYALTY MANAGEMENT TO NEW HEIGHTS

05-02-2016

MineralWare Offers Mineral Owners an Innovative Mineral Tracking Solution  FORT WORTH, TEXAS – Petroleum geologist, Larry Brogdon, of Summit Cove Investments, L.P. has partnered with 5 M’s Minerals Management of Fort Worth, bringing with him more than 40 years of oil and gas production experience to the growing specialty software firm. Brogdon will add to the powerhouse of talent dedicated to ensuring that royalty and mineral interest owners have the information they need to manage their oil and gas assets. […]

MineralWare Offers Mineral Owners an Innovative Mineral Tracking Solution  FORT WORTH, TEXAS – Petroleum geologist, […]


public relations

REPORTER: BLUE BELL SURVIVES CRISIS

04-25-2016

In April 2015, Texas-based Blue Bell Creamery pulls all of its ice cream from shelves nationwide. The drastic move came after a listeria outbreak that resulted in the deaths of three people. The company was in crisis! People were dead. Hundreds more were laid off or furloughed. And every major news outlet across the nation was covering the story. That type of negative publicity and loss in revenue would typically destroy a company, but today, one year later you can […]

In April 2015, Texas-based Blue Bell Creamery pulls all of its ice cream from shelves […]


Why the NFL’s PR Nightmare is Worse Than it Seems

04-19-2016

By Alex Altman Next week, Roger Goodell will take the podium at the 2016 NFL Draft to the delight of thousands of bloodthirsty fans. With cameras rolling and millions watching, it’s the most high-profile chance they’ll get all year to express their contempt for the man running America’s most popular sports league. The boos that rain upon Goodell on draft night have become as traditional as his handshake with rookies on stage. It’s hardly a surprise when you consider Goodell’s approval rating, […]

By Alex Altman Next week, Roger Goodell will take the podium at the 2016 NFL […]


public relations

REPORTER: THE SOCIAL MEDIA SITE YOU’RE PROBABLY NOT ON… BUT SHOULD BE – NOT

04-12-2016

UPDATE: GOOGLE PLUS IS ALL BUT GONE! I know what you’re thinking… “Not another social media site.” If you currently manage your company’s social media presence you know it can take time. It can take effort. It can be frustrating.From building a following to increasing engagement and coming up with fresh content, it’s no secret that social media management takes a lot of work. So the thought of adding yet another website to your list of marketing must-haves probably seems […]

UPDATE: GOOGLE PLUS IS ALL BUT GONE! I know what you’re thinking… “Not another social […]


Press Release

PRESS RELEASE: 7 TIPS TO ENHANCE YOURS

04-08-2016

Every PR pro should know by now that reporters receive a torrent of press releases every day from those who follow their writing and from those who foolishly fling releases out to anyone they can find. You might wonder, how bad is the press release deluge? We wanted to know too. THE PRESS RELEASE ONSLAUGHT Zack Colman, formerly the Energy and Environment reporter for the Washington Examiner, now a Knight Science Journalism Fellow at MIT says he would receive hundreds […]

Every PR pro should know by now that reporters receive a torrent of press releases […]


Epic Helicopters, Uber Partner to WrestleMania

04-07-2016

Epic Helicopters joined forces with Uber in March offering customers an opportunity to get to WrestleMania in style! Check out one of the stories sharing the great service that Epic and Uber offered. Promotional details were posted on the Uber blog, while Murnahan Public Relations worked with the local media to ensure that even those not already using Uber were made aware of the great opportunity available. Soar to the Showdown with UberCHOPPER  

Epic Helicopters joined forces with Uber in March offering customers an opportunity to get to […]


Advertising trend

WHY SELF-DEPRECATION IS THE NEWEST ADVERTISING TREND

04-06-2016

“Perception is reality” and how that plays into the newest advertising trend. If it’s not the biggest cliché in public relations, it’s a close second. For decades, businesses have taken this maxim as gospel, carefully parsing every word of every press release, commercial script, and speech to make sure it aligns with their desired positioning in the public consciousness. For most businesses, protecting your image isn’t simply about branding or sales. It’s about survival. One slip of the tongue can […]

“Perception is reality” and how that plays into the newest advertising trend. If it’s not […]


VIRTUAL PUBLIC RELATIONS AGENCY – A BETTER FIT?

04-05-2016

Is the traditional public relations agency model dying as the recent Bulldog Reporter article below indicates? I honestly don’t know…I do believe that my clients are better served by the professionals that I use, who like me work independent of the traditional agency. I too have a virtual agency where I bring in the best talent available to meet the needs of my clients. I do have more junior people that I work with, but by more junior, I am […]

Is the traditional public relations agency model dying as the recent Bulldog Reporter article below […]


public relations

REPORTER: 5 REASONS EVERY BUSINESS SHOULD HAVE A BLOG

04-04-2016

You want to grow your business, but you don’t know where to start. You would love for your company’s website to rank higher in search engines, but you aren’t savvy when it comes to SEO techniques. You want your brand to be a trusted and credible name in your industry, but you don’t have a big advertising budget. An online blog might be the perfect solution to all of those issues. Blogs can be great business tools but a successful blog […]

You want to grow your business, but you don’t know where to start. You would […]



Send this to a friend