Welcome to the Workshop

How do you prepare for an interview? How do you know if you're reaching the right audience? And what do you do when the other side is attacking you in the media? Here we offer expert insights and tips to help you better understand the complicated business of public relations—and tell your story more effectively. 

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Crisis Communications
DFW Media
Issues Management
Media Relations
Media Training
Reputation Management
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8 Business Writing Mistakes PR Pros Commit

11-15-2021

Much like people’s speaking styles, people’s writing styles are unique too—and that’s okay! Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces, or Media releases, PR pros are usually serving several bosses. These bosses could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists, and influencers. PR pros are never just serving themselves when they’re in the act of writing. The net result of writing on behalf of so […]

Much like people’s speaking styles, people’s writing styles are unique too—and that’s okay! Whether they’re […]


The public only has your online reputation to judge your brand - make sure it is representative of your good work!

Public Relations Reputation Management – What It Is and Why You Need It

10-21-2021

In both the personal and the business world, your reputation is just as important as your identity. In fact, your reputation can impact your public relations, your marketing, and whether or not your brand will ultimately be successful. This is doubly true in the digital age, where your reputation precedes your brand and can quickly spiral out of your control if you don’t take steps to manage your online reputation ASAP. Today, let’s take a look at public relations reputation […]

In both the personal and the business world, your reputation is just as important as […]


Reputation management involves responding to online comments, reviews, and discussions about your business

2021 Guide to Online Business Reputation Management

10-05-2021

If you’ve ever read through Amazon reviews or looked up a business’ Facebook and Instagram pages before deciding to use their services. You’re one of the 75% of consumers who rely on reviews to make purchase decisions. That’s why online reputation management (ORM) is increasingly vital for a business. You can offer an amazing product or service, but your business can suffer from negative online reviews or a lack of reviews which can affect the trust that consumers have in […]

If you’ve ever read through Amazon reviews or looked up a business’ Facebook and Instagram […]


Social media is also an invaluable way to get information out quickly

Social Media Trends Can Be a Spotlight for Your Small Business

09-28-2021

It can be tough for small businesses to get enough attention to grow, especially when it comes to social media marketing. While social media allows anyone to have a voice, larger brands often dominate the conversation. Drawing all the eyes and stealing away your target audience before you have the opportunity to show them your value. However, you can circumvent this process by capitalizing on the latest social media trends. Indeed, social media trends can act as a spotlight for […]

It can be tough for small businesses to get enough attention to grow, especially when […]


Email signature should represent the values of your organization

Email Signature Branding and Messaging

09-19-2021

Email signatures are a communication opportunity to promote your message. In the 1990s, most people used the email address given to them by their Internet service providers but it wasn’t readily accessible on any device or browser. Hotmail changed that by adding a simple “Get your free email at Hotmail” at the bottom of every email sent from a Hotmail address, leading to 12 million users in 2 years and a $400 million sale to Microsoft. While branded email signatures […]

Email signatures are a communication opportunity to promote your message. In the 1990s, most people […]


Architects are mastering the art of community relations to make their dream projects successful.

Community Relations for Architecture Firms

07-16-2021

It can be tough to know how to market your architecture firm. Unlike other businesses that sell disposable products, architecture firms design, build and renovate buildings that affect everyone in local and city-wide communities. Since every decision made can have a lasting impact on locals, architecture firms need to maximize their community relations and maintain positive reputations. This is crucial both to attract new clients and to minimize the likelihood of blowback. Not sure how to boost committee relations for […]

It can be tough to know how to market your architecture firm. Unlike other businesses […]


When you are to appear on camera there are specific recommendations you should learn for success

Complete Guide to Dressing for a TV News Interview

07-09-2021

Your Next Media Interview: How to Look Great on TV Getting ready for a TV interview doesn’t just mean putting on your Sunday best or wearing your regular work clothes. In fact, your wardrobe affects how seriously people take what you say and how successful your time on the silver screen is. So it pays to consider how to dress for a television news interview before the big day. If you want your TV appearance to be a success – […]

Your Next Media Interview: How to Look Great on TV Getting ready for a TV […]


Build a Better Crisis Management Team – Steps to Identify a Crisis

06-23-2021

If the news is your first sign that a crisis has occurred, you’re in trouble! The best crisis communications management plans help identify a crisis so that you can prevent or minimize the damage that can be done if the crisis hits the news, social media, or influencer world. Difficulties are inevitable, whether they are due to employee exoduses, customer complaints because of a product made with an error, or something else entirely. How you manage those emergencies can determine […]

If the news is your first sign that a crisis has occurred, you’re in trouble! […]


Stay on message

Media Training Tips – What news organizations are looking for in a spokesperson

06-17-2021

In our last blog post, I discussed the importance of preparing for crisis communications by having a plan to manage and respond with facts as quickly as possible. Equally important, and today’s topic, are media training tips for your primary spokesperson, the right person to represent your organization throughout the crisis. An essential skill an executive should have is public speaking. Every time a CEO or CFO addresses the media, they are in danger of tarnishing their company’s reputation with […]

In our last blog post, I discussed the importance of preparing for crisis communications by […]


Understanding Your Right Audience

06-04-2021

Companies often live or die based on their reputations or public perception. But this is only half the story – knowing your right audience is critical to your brand’s success. In truth, organizations rarely need to convince the entire public of their worth or trustworthiness. Instead, brands usually only need to identify their target audience and focus on communicating to them above all else. If an organization has the loyalty of its core audience, even major communications or PR crises […]

Companies often live or die based on their reputations or public perception. But this is […]



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