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Email signature should represent the values of your organization

Email Signature Branding and Messaging

09-19-2021

Email signatures are a communication opportunity to promote your message. In the 1990s, most people used the email address given to them by their Internet service providers but it wasn’t readily accessible on any device or browser. Hotmail changed that by adding a simple “Get your free email at Hotmail” at the bottom of every email sent from a Hotmail address, leading to 12 million users in 2 years and a $400 million sale to Microsoft. While branded email signatures […]

Email signatures are a communication opportunity to promote your message. In the 1990s, most people […]


Architects are mastering the art of community relations to make their dream projects successful.

Community Relations for Architecture Firms

07-16-2021

It can be tough to know how to market your architecture firm. Unlike other businesses that sell disposable products, architecture firms design, build and renovate buildings that affect everyone in local and city-wide communities. Since every decision made can have a lasting impact on locals, architecture firms need to maximize their community relations and maintain positive reputations. This is crucial both to attract new clients and to minimize the likelihood of blowback. Not sure how to boost committee relations for […]

It can be tough to know how to market your architecture firm. Unlike other businesses […]


When you are to appear on camera there are specific recommendations you should learn for success

Complete Guide to Dressing for a TV News Interview

07-09-2021

Your Next Media Interview: How to Look Great on TV Getting ready for a TV interview doesn’t just mean putting on your Sunday best or wearing your regular work clothes. In fact, your wardrobe affects how seriously people take what you say and how successful your time on the silver screen is. So it pays to consider how to dress for a television news interview before the big day. If you want your TV appearance to be a success – […]

Your Next Media Interview: How to Look Great on TV Getting ready for a TV […]


Build a Better Crisis Management Team – Steps to Identify a Crisis

06-23-2021

If the news is your first sign that a crisis has occurred, you’re in trouble! The best crisis communications management plans help identify a crisis so that you can prevent or minimize the damage that can be done if the crisis hits the news, social media, or influencer world. Difficulties are inevitable, whether they are due to employee exoduses, customer complaints because of a product made with an error, or something else entirely. How you manage those emergencies can determine […]

If the news is your first sign that a crisis has occurred, you’re in trouble! […]


Stay on message

Media Training Tips – What news organizations are looking for in a spokesperson

06-17-2021

In our last blog post, I discussed the importance of preparing for crisis communications by having a plan to manage and respond with facts as quickly as possible. Equally important, and today’s topic, are media training tips for your primary spokesperson, the right person to represent your organization throughout the crisis. An essential skill an executive should have is public speaking. Every time a CEO or CFO addresses the media, they are in danger of tarnishing their company’s reputation with […]

In our last blog post, I discussed the importance of preparing for crisis communications by […]


Understanding Your Right Audience

06-04-2021

Companies often live or die based on their reputations or public perception. But this is only half the story – knowing your right audience is critical to your brand’s success. In truth, organizations rarely need to convince the entire public of their worth or trustworthiness. Instead, brands usually only need to identify their target audience and focus on communicating to them above all else. If an organization has the loyalty of its core audience, even major communications or PR crises […]

Companies often live or die based on their reputations or public perception. But this is […]


Opposition Message Control – How You Can Control the Message

05-25-2021

If your company or organization has just hit a major crisis, whether it’s a disaster affecting your company’s brand image, an issue with quality control, or something else entirely. Regardless, the opposition has already pounced and has made the first major communication. What can you do? Rather than just focus on your own crisis response, your crisis communication team should also look into controlling the opposition’s message. How? Let’s break it down in more detail. The Art of Controlling the […]

If your company or organization has just hit a major crisis, whether it’s a disaster […]


What Just Happened? Understanding the Elements of Crisis Communications Plans

05-17-2021

During a crisis situation, being able to navigate through an emergency and develop a crisis communication plan is crucial, whether you’re the leader of a company, the leader of a nation, or a health official trying to handle a pandemic like COVID-19. Handle messaging incorrectly and you might ruin your brand’s reputation, leading to concern from key stakeholders. Leaders throughout history have mastered crisis communication planning and response by focusing on a “to-do” list of crisis communication points. You can […]

During a crisis situation, being able to navigate through an emergency and develop a crisis […]


In a public crisis advocacy can be your strongest strategy.

Employee, Vendor, and Client Advocacy in a Crisis

05-04-2021

During a public relations crisis, organizations have to use all the tools at their disposal to overcome the said crisis, restore brand reputation, and maximize public trust. But you do not have to use regular crisis management strategies: you can also rely on advocacy to deliver a strong brand message as well! Employee advocacy, in a nutshell, is any promotion of a company or organization by team members who know it best. Because brand presentation is essential during any crisis, […]

During a public relations crisis, organizations have to use all the tools at their disposal […]


7 Tactics To Overcome a PR Crisis

04-26-2021

Reading time: 2 min 30 sec When trying to overcome a PR crisis, bad management practices can significantly impact your organization’s bottom line and long-term reputation. A single poorly managed PR disaster can spell the end of even the most established companies’ public relations. Develop your crisis goals and work to achieve them as quickly as possible. Avoid the worst-case scenario and check out these seven tactics to overcome a PR crisis. Build a Crisis Communications Team Create and retain […]

Reading time: 2 min 30 sec When trying to overcome a PR crisis, bad management […]



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