Welcome to the Workshop

How do you prepare for an interview? How do you know if you're reaching the right audience? And what do you do when the other side is attacking you in the media? Here we offer expert insights and tips to help you better understand the complicated business of public relations—and tell your story more effectively. 

All posts Community Relations
Crisis Communications
Issues Management
Media News
Media Relations
Media Training
Reputation Management
So Much More
Strategic Communications
Uncategorized

Man raises his fist while being interviewed by the news

Great Tips for Writing PR Talking Points

05-16-2022

Talking points act as reminders during an interview or the presentation of a project or proposal. In public relations, talking points are not only important but useful when disseminating information. While they may sound like an easy task, effective talking points follow a couple of rules and structure. Read on to find out how to craft talking points that will get the main message across. Talking points: What they are and how to write them Talking points are short parts […]

Talking points act as reminders during an interview or the presentation of a project or […]


Success in crisis management comes down to preparing.

10 Proven Steps of Mastering Crisis Public Relations Using Human Psychology

05-02-2022

A public relations crisis can be one of the most challenging experiences for an organization. The effect of a crisis depends on the communication crisis management plan of a company. If the PR team is well organized, then it is highly likely to maintain the brand’s reputation. When a PR crisis occurs, a crisis response team should engage in crisis communication to deal with the situation. Crisis response involves the strategy that Public relations professionals will use to instruct information […]

A public relations crisis can be one of the most challenging experiences for an organization. […]


issues management crisis warning sign

6 Adaptable Steps to Succeed with Issues Management in Public Relations Crises

04-08-2022

Issues management should be as strategic and comprehensive as possible. An issues management in public relations firm needs to have a thriving and unbeaten course of action to deal with a crisis. The moment a crisis pops up, PR pros should be ready to hit the ground running. Understanding the issues management process will help with crisis management before things get too heated. This article will provide a number of points to help in understanding issues management and how to […]

Issues management should be as strategic and comprehensive as possible. An issues management in public […]


10 Media Interview Tips to Master Brand Visibility

03-28-2022

Media interviews are a fact of business life. Your business media pitch has been accepted and now it is time to stand in front of millions of viewers and represent your organization. Don’t be nervous, executives and managers should expect to get in front of a camera or speak to a phone interview or to answer questions posed by the public, to provide information about upcoming developments, or to counteract public relations crises. Done right, media interviews can bolster your […]

Media interviews are a fact of business life. Your business media pitch has been accepted […]


Man looking at a social media profile on his phone

Social Media Effect on Career Growth

03-21-2022

Imagine companies or professionals reaching out to you directly on your personal social media profiles to offer you an opportunity or a job interview. Sounds unbelievable? It’s becoming more common than you think. Social media is more than just chatting with friends and following influencers. The social media world is also an excellent place to build your career network and propel your career growth, and this is not limited to people working in the digital marketing industry. Most people stay […]

Imagine companies or professionals reaching out to you directly on your personal social media profiles […]


Business man giving out an interview to a woman journalist

Media Exposure for Career Growth

03-14-2022

Many people are daunted by media exposure because of the fear of being embarrassed and ridiculed. It isn’t easy to handle media exposure, but with some training, you can turn it around and maximize its positive effect. Executives often have to get in front of the public and answer difficult questions from journalists that challenge their knowledge or previous actions. Yet men and women who can effectively improve their public image will open the door to new business partnerships or […]

Many people are daunted by media exposure because of the fear of being embarrassed and […]


Sara Sidner, CNN+

CNN’s Sara Sidner Drops Bullet Proof Vest for a Desk

01-19-2022

CNN national and international correspondent Sara Sidner announced January 14, 2022, that she will be giving up the flack jacket for a suit and desk at the new CNN+ streaming service that is scheduled to launch this Spring. What you may not recall is that for the decade ending on 28 December 2010, CNN+ was a Spanish-language news station, a joint venture with Sogecable and Turner Broadcasting. Sara Sidner’s new role has not been announced as of today, but it will be […]

CNN national and international correspondent Sara Sidner announced January 14, 2022, that she will be […]


Keisha Burns

Keisha Burns Leaves NBC (KXAS) 5

01-18-2022

Weather woman Keisha Burns announced Monday, January 17, 2022, that she was leaving NBC 5 after nearly five years in the Dallas / Fort Worth metro. Burns made the announcement on her Facebook page saying, “I’ll miss my news family, but looking forward to what’s to come.” She was last on the morning show on Friday, January 14 for her normal Today show appearance. Keisha Burns Career History Keisha Burns arrived at KXAS in February 2017 after spending seven years […]

Weather woman Keisha Burns announced Monday, January 17, 2022, that she was leaving NBC 5 […]


Wayne Slater Dies in Car Crash

12-30-2021

The Fort Worth Star-Telegram is reporting that Wayne Slater, a former Dallas Morning News Austin bureau chief and senior political writer died in a car crash on Monday, December 20, 2021, near Florance, in Williamson County, north of Austin. Slater, who notably covered the Texas Governors race between Anne Richards and George W. Bush spent almost thirty years working in Austin on behalf of the Morning News. In addition to his career in journalism, Slater also co-wrote two books about […]

The Fort Worth Star-Telegram is reporting that Wayne Slater, a former Dallas Morning News Austin […]


8 Business Writing Mistakes PR Pros Commit

11-15-2021

Much like people’s speaking styles, people’s writing styles are unique too—and that’s okay! Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces, or Media releases, PR pros are usually serving several bosses. These bosses could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists, and influencers. PR pros are never just serving themselves when they’re in the act of writing. The net result of writing on behalf of so […]

Much like people’s speaking styles, people’s writing styles are unique too—and that’s okay! Whether they’re […]