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7 Steps to Assert Your Business as an Expert

04-17-2019

by Alex Altman Even in this digital age, where consumers regularly make purchases without even seeing the item firsthand, “trust” still matters a great deal. According to a 2018 SurveyMonkey survey, trust in a brand matters “a great deal” or “a lot” for 65 percent of consumers and “some” for another 27 percent. One of the surest ways to raise your trust factor is to position your business as an expert. Inherent among brands who’ve reached expert status is a […]

by Alex Altman Even in this digital age, where consumers regularly make purchases without even […]


How PR Pros Can Help Your Small Business Grow

04-03-2019

By Alex Altman To many outsiders, public relations professionals are nothing more than special agents who make their living smothering bad press and blasting press releases into the ether. It’s a false narrative that’s been shaped by Hollywood and trivializes the copious skills the modern PR professional possesses. Simply put, you can no longer carve out a career in PR as a one-trick pony. The position in 2019 demands a rare blend of business acumen, communication chops and marketing wizardry […]

By Alex Altman To many outsiders, public relations professionals are nothing more than special agents […]


10 Things Every Marketer Must Know About Generation Z

03-26-2019

By Alex Altman While many brands are still figuring out Millennials, they’d be wise not to neglect the next generation of consumers entering the workforce. Generation Z, defined as people born from the mid-1990s to the early 2000s, are entering the economy in heavy numbers, bringing with them immense buying power and a unique set of behaviors and lifestyle traits. When it comes to influence, Gen Zers are already giving Millennials a run for their money. According to Forbes, Gen […]

By Alex Altman While many brands are still figuring out Millennials, they’d be wise not […]


6 Reasons Your Business Should Host a Webinar

03-15-2019

When it comes to hosting webinars, there are even more benefits than meet the eye. Beyond the potential windfall of communicating directly with in-market consumers for an extended period of time (every business owner’s dream), webinars provide a trove of “supplemental” advantages that aid in everything from customer acquisition to credibility enhancement. Here are six reasons why hosting a regular webinar can help you reach your business goals. 1) Establish Credibility: If you’re like me, you’ve been conditioned to believe […]

When it comes to hosting webinars, there are even more benefits than meet the eye. […]


How to Convert Your Customers into Advocates

02-28-2019

By Alex Altman Picture the following. You own a neighborhood body shop. A customer comes in for a visit, distraught over the quote one of your competitors just gave him for a repair. You tell him that you can do the job for less, and you do. He loves the results. He’s so grateful that he wants to tell everyone in the world to visit Jack’s Repair Shack for all of their auto maintenance needs. Congratulations! You’ve successfully turned a […]

By Alex Altman Picture the following. You own a neighborhood body shop. A customer comes […]


Murnahan PR Wins Business of the Year

02-15-2019

NORTH RICHLAND HILLS, TX – The Northeast Tarrant Chamber of Commerce last week named Murnahan Public Relations its 2018 Business of the Year. The award goes to the area business that consistently supports the Northeast Tarrant Chamber and shows community spirit in all aspects of its operations. “Murnahan PR serves our Chamber in many ways, providing digital media promotion and extensive public relations work that has helped our social media engagement numbers soar,” said Jack Bradshaw, CEO of the Northeast […]

NORTH RICHLAND HILLS, TX – The Northeast Tarrant Chamber of Commerce last week named Murnahan […]


Media Trends That Will Define 2019

01-17-2019

By Alex Altman Over the last decade, change has been the only constant when it comes to the media. Everything from the way news is consumed to the bodies that deliver it has shifted. Even the fundamental question of what constitutes “news” has become muddled. With mobile ubiquity and social media here to stay, it’s hardly a bold prediction that the industry will change even more in 2019. But what will those changes entail and whom will they affect? Here […]

By Alex Altman Over the last decade, change has been the only constant when it […]


6 Reasons Your Business Should Start Blogging Now

10-28-2018

By Alex Altman From billion-dollar banks to neighborhood HVAC companies, it seems like every business has a blog these days. Unless you’ve taken a crash course in content marketing, you’ve at one point probably asked yourself, Why? Why does this bowling alley need a blog? How much business can it possibly drive? And who’s reading this stuff, anyway?  The truth is, blogs that are managed thoughtfully and dutifully can have an enormous impact on both your bottom line and overall […]

By Alex Altman From billion-dollar banks to neighborhood HVAC companies, it seems like every business […]


Avoid these 13 Naughty PR Words and Phrases

09-25-2018

By Alex Altman There’s a reason PR professionals spend so much time agonizing over statements: every word matters. Whether you’re touting an achievement or issuing an apology, stick your statement by avoiding these 13 words and phrases: Arguably: “This is arguably the greatest blog you’ll ever read.” If your BS detector didn’t go off just now, it’s time to change the battery. Qualifiers usually precede grandiose statements that can’t be substantiated, and therefore come across as desperate attempts to reel […]

By Alex Altman There’s a reason PR professionals spend so much time agonizing over statements: […]


The Ultimate PR Cheatsheet: 17 Insights to Maximize Your Strategy

09-11-2018

By Alex Altman Public relations is equal parts science and strategy; a delicate balance of knowing what to say and when to say it. Knowing how to marry these two elements is key to optimizing your PR strategy. With that said, here are 17 insights to inspire your next campaign. Media Pitches 1) Pitch via Email: 92% of journalists prefer to receive their media pitches via email. (Sword and Script) 2) Show Your Know: 51% of journalists say they’re most […]

By Alex Altman Public relations is equal parts science and strategy; a delicate balance of […]