Recently Jake Batsell, Assistant Professor of Journalism at Southern Methodist University spoke to
Greater Fort Worth Chapter of the Public Relations Society of America where he spoke about his research and book entitled, “Engaged Journalism.”
After hearing him speak to our group of about 50, I had the opportunity to interview him about his research and book. As any good professor, he answered his questions thoroughly, so rather than transcribe the conversation, I am posting Jake’s responses over the next couple of weeks, which I believe you will appreciate.
My first question:
Jake, during your presentation, you mentioned that at the onset of your career you took your audience for granted. At what point did that change and why?
Points of Interest:
- Accurate, Fair and Pursue the Truth hold true today
- In early career, no reader feedback
- Gained appreciation for reader engagement during launch of The Daily Mustang
- Established new news outlet
- 2008-2011 built 50,000 page views monthly
- Created new social accounts
- Established live Q&A with news makers
Jake starts out telling us that he has always wanted to be a reporter, so much so that he even wrote a publication for his 5thgrade class!
Read more on Jake and his book by visiting his short link j.mp/engagedj, you will enjoy the read.