Community Relations for Architecture Firms

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It can be tough to know how to market your architecture firm. Unlike other businesses that sell disposable products, architecture firms design, build and renovate buildings that affect everyone in local and city-wide communities.

Since every decision made can have a lasting impact on locals, architecture firms need to maximize their community relations and maintain positive reputations. This is crucial both to attract new clients and to minimize the likelihood of blowback.

Not sure how to boost committee relations for your architecture firm? Let’s take a look at how you can do just that.

Establish a Reputation – Get Out in the Real World

Don't let the opening ceremony be your first and only interaction with your project's community.
Don’t let the opening ceremony be your first and only interaction with your project’s community.

Architecture firms often play key roles in their local communities – after all, they’re partially responsible for how cities and neighborhoods develop, which amenities are available for citizens, and more.

Odds are your architecture firm needs to get out and do a lot of local scouting before beginning a new construction project. Use that time your people spend in the real world and start establishing a reputation for your brand.

Engage with the people that your firm will affect face-to-face; ask what they would like in the area and what would ruin their commutes or day-to-day experiences. By interacting with people and showing your company to be a down-to-earth and personable firm, you’ll become an entrenched part of your community and boost relations naturally for long-term success.

Social Media is Helpful for Architects

Building community interest and support for new projects begin with social media. Don't expect people to know what is coming unless you tell them ahead of time - your best support will come from those who are keenly interested in their community.
Building community interest and support for new projects begin with social media. Don’t expect people to know what is coming unless you tell them ahead of time – your best support will come from those who are keenly interested in their community.

Don’t underestimate how powerful social media can be for marketing and improving committee relations in this day and age! Particularly for architecture firms, social media allows you to connect to individuals in your communities and gather ideas.

In many ways, social media posts can let you take the pulse of the communities in which you operate. This way, you’ll know what people think about recent developments and avoid crises you might otherwise trigger by accident!

Additionally, you can use social media to advertise your successes with excellent photography and engaging copy. Social media advertising is a great way to show the positive impact your architecture firm has on communities.

Hire a Professional Photographer – Elevate Your Efforts

Put your project's best foot forward by communicating with properly lighted, framed, and engaging photos and videos.
Put your project’s best foot forward by communicating with properly lighted, framed, and engaging photos and videos.

Speaking of which, be sure to hire a professional photographer for your community relations and marketing efforts. A professional photographer can make your completed and in-progress projects look their best. Think of this as showcasing your products as well as you can – the better your architecture firm’s projects look, the better opinion people will have of your firm overall!

Not only can you use these photos for social media, but your business website can also post them! Showcase a great project or use the photos to show the architecture development process. Anything that humanizes your professionals as they practice will go a long way toward building future audience trust.

Build a Brand, Increase Trust, See Success!

Brian has solved community relations challenges for large and small public issues.
Brian has solved community relations challenges for large and small public issues.

Architecture firms that want to improve and solidify community relations will need to spend some time earnestly connecting with the people they affect and showcasing their work as positively as possible. Don’t think of this as work that you don’t know how to do but as an opportunity to build trust for your cherished project in the community that will thrive in your work.

Fortunately, you can achieve much greater public support and maximize your architecture firm’s potential with MPR’s assistance. Contact us today to learn how we can help elevate your firm to new heights of success!

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