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7 Steps to Assert Your Business as an Expert

04-17-2019

by Alex Altman Even in this digital age, where consumers regularly make purchases without even seeing the item firsthand, “trust” still matters a great deal. According to a 2018 SurveyMonkey survey, trust in a brand matters “a great deal” or “a lot” for 65 percent of consumers and “some” for another 27 percent. One of the surest ways to raise your trust factor is to position your business as an expert. Inherent among brands who’ve reached expert status is a […]

by Alex Altman Even in this digital age, where consumers regularly make purchases without even […]


Is Your Business Making These Mistakes On Social Media?

09-12-2016

By Alex Altman How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We’ve seen a clothing company celebrate the Fourth of July with a picture of the Challenger explosion. We’ve seen a tone-deaf pizza brand push frozen pies on domestic violence victims. We’ve even seen an airline Tweet a pornographic image in […]

By Alex Altman How low can brands go on social media? In the past couple […]


Social Media Mistakes and What to Avoid

08-25-2016

Is Your Business Making These Mistakes On Social Media? By Alex Altman How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We’ve seen a clothing company celebrate the Fourth of July with a picture of the Challenger explosion. We’ve seen a tone-deaf pizza brand push frozen pies on domestic violence victims. We’ve […]

Is Your Business Making These Mistakes On Social Media? By Alex Altman How low can […]


PR: MORE THAN JUST PRESS RELEASES

08-11-2016

By: Melissa Newton-Smuzynski If you’ve never used a public relations consultant before, you might have the misconception that their only job is to write and send press releases. For this reason, many companies find public relations to be an unnecessary expense. Unfortunately, this myth ends up depriving many businesses of a service that can help their business grow and thrive. Media relations is certainly an important part of the public relations profession, but it is only a small sliver of […]

By: Melissa Newton-Smuzynski If you’ve never used a public relations consultant before, you might have […]


Donald Trump On His PR Message?

07-20-2016

By Brian Murnahan Donald Trump’s rise from political obscurity, where he was an established businessman and TV personality to the elite few who will make the final run toward president is a lesson in public relations mastery or absolute folly. Few would seriously argue that his first months on the campaign trail were seen by most as anything more than a stunt. His statements, one after another, more over the top than the previous with speeches that would sound like mental vomit, […]

By Brian Murnahan Donald Trump’s rise from political obscurity, where he was an established businessman […]


Networking: A Business Must

07-11-2016

By Brian Murnahan Anyone that is looking to grow there business or continue to find success knows that networking is necessary, even if not always the funniest thing to do. Yes, you can network at events designed and called networking events, but you can network almost anywhere. You network at chamber luncheons, at professional association meetings, fundraisers, on the golf course, in the bar, at the salon or any other place that you find yourself talking to others. Remember, anything […]

By Brian Murnahan Anyone that is looking to grow there business or continue to find […]


6 Misconceptions About Millennials That Hurt Brands

05-25-2016

By Alex Altman A few years ago, marketing to Millennials was little more than a social experiment. Now, it’s a top priority for nearly every business. A generation no longer synonymous with youth, Millennials are now the most lucrative market, with $200 billion in annual buying power and devices that empower them to make purchases from virtually anywhere. “Millennials are adults and have been for some time,” said Jon Gunnells, Social and Digital Media Manager at Airfoil Group. “They own […]

By Alex Altman A few years ago, marketing to Millennials was little more than a […]


7 WAYS TO SPICE UP YOUR PRESS RELEASES

04-08-2016

By Alex Altman Every PR pro should know by now that reporters receive a torrent of press releases every day from those who follow their writing and from those who foolishly fling releases out to anyone they can find. You might wonder, how bad is the press release deluge? We wanted to know too. Zack Colman, formerly the Energy and Environment reporter for the Washington Examiner, now a Knight Science Journalism Fellow at MIT says he would receive hundreds if […]

By Alex Altman Every PR pro should know by now that reporters receive a torrent […]


WHY SELF-DEPRECATION IS THE NEWEST TREND IN ADVERTISING

04-06-2016

By Alex Altman “Perception is reality.” If it’s not the biggest cliché in public relations, it’s a close second. For decades, businesses have taken this maxim as gospel, carefully parsing every word of every press release, commercial script, and speech to make sure it aligns with their desired positioning in the public consciousness. For most businesses, protecting your image isn’t simply about branding or sales. It’s about survival. One slip of the tongue can have dire consequences. Why else would […]

By Alex Altman “Perception is reality.” If it’s not the biggest cliché in public relations, […]


VIRTUAL PUBLIC RELATIONS AGENCY – A BETTER FIT?

04-05-2016

By Brian Murnahan Is the traditional public relations agency model dying as the recent Bulldog Reporter article below indicates? I honestly don’t know… I do believe that my clients are better served by the professionals that I use, who like me work independent of the traditional agency. I too have a virtual agency where I bring in the best talent available to meet the needs of my clients. I do have more junior people that I work with, but by […]

By Brian Murnahan Is the traditional public relations agency model dying as the recent Bulldog […]