Bobbly News

This is a blog where we talk about news in the news business. So public relations, marketing, advertising, digital marketing news and of course news about the news!

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Reputation management involves responding to online comments, reviews, and discussions about your business

2021 Guide to Online Business Reputation Management

10-05-2021

If you’ve ever read through Amazon reviews or looked up a business’ Facebook and Instagram pages before deciding to use their services. You’re one of the 75% of consumers who rely on reviews to make purchase decisions. That’s why online reputation management (ORM) is increasingly vital for a business. You can offer an amazing product or service, but your business can suffer from negative online reviews or a lack of reviews which can affect the trust that consumers have in […]

If you’ve ever read through Amazon reviews or looked up a business’ Facebook and Instagram […]


Social media is also an invaluable way to get information out quickly

Social Media Trends Can Be a Spotlight for Your Small Business

09-28-2021

It can be tough for small businesses to get enough attention to grow, especially when it comes to social media marketing. While social media allows anyone to have a voice, larger brands often dominate the conversation. Drawing all the eyes and stealing away your target audience before you have the opportunity to show them your value. However, you can circumvent this process by capitalizing on the latest social media trends. Indeed, social media trends can act as a spotlight for […]

It can be tough for small businesses to get enough attention to grow, especially when […]


Email signature should represent the values of your organization

Email Signature Branding and Messaging

09-19-2021

Email signatures are a communication opportunity to promote your message. In the 1990s, most people used the email address given to them by their Internet service providers but it wasn’t readily accessible on any device or browser. Hotmail changed that by adding a simple “Get your free email at Hotmail” at the bottom of every email sent from a Hotmail address, leading to 12 million users in 2 years and a $400 million sale to Microsoft. While branded email signatures […]

Email signatures are a communication opportunity to promote your message. In the 1990s, most people […]


Grow your small business

Grow Your Small Business

04-03-2019

To many outsiders, public relations professionals are nothing more than special agents who make their living smothering bad press and blasting press releases into the ether. It’s a false narrative that’s been shaped by Hollywood and trivializes the copious skills the modern PR professional possesses. Simply put, you can no longer carve out a career in PR as a one-trick pony. The position in 2019 demands a rare blend of business acumen, communication chops and marketing wizardry — competencies that […]

To many outsiders, public relations professionals are nothing more than special agents who make their […]


How to Convert Your Customers into Advocates

02-28-2019

Picture the following… You own a neighborhood body shop. A customer comes in for a visit, distraught over the quote one of your competitors just gave him for a repair. You tell him that you can do the job for less, and you do. He loves the results. He’s so grateful that he wants to tell everyone in the world to visit Jack’s Repair Shack for all of their auto maintenance needs. Congratulations! You’ve successfully turned a customer into an […]

Picture the following… You own a neighborhood body shop. A customer comes in for a […]


Media Trends That Will Define 2019

01-17-2019

Over the last decade, change has been the only constant when it comes to the media. Everything from the way news is consumed to the bodies that deliver it has shifted. Even the fundamental question of what constitutes “news” has become muddled. Below we will look at what some of those media trends are for 2019. With mobile ubiquity and social media here to stay, it’s hardly a bold prediction that the industry will change even more in 2019. But […]

Over the last decade, change has been the only constant when it comes to the […]


Start Blogging Now

10-28-2018

The truth is, blogs that are managed thoughtfully and dutifully can have an enormous impact on both your bottom line and overall reputation. In fact, businesses that prioritize blogging are 13X more likely to see positive ROI, according to HubSpot.

The truth is, blogs that are managed thoughtfully and dutifully can have an enormous impact on both your bottom line and overall reputation. In fact, businesses that prioritize blogging are 13X more likely to see positive ROI, according to HubSpot.


The Ultimate PR Cheatsheet: 17 Insights to Maximize Your Strategy

09-11-2018

By Alex Altman Public relations is equal parts science and strategy; a delicate balance of knowing what to say and when to say it. Knowing how to marry these two elements is key to optimizing your PR strategy. With that said, here are 17 insights to inspire your next campaign. Media Pitches 1) Pitch via Email: 92% of journalists prefer to receive their media pitches via email. (Sword and Script) 2) Show Your Know: 51% of journalists say they’re most […]

By Alex Altman Public relations is equal parts science and strategy; a delicate balance of […]


When Brands Should Take Stands

06-05-2018

When Brands Should Take Stands Weighing the pros and cons of political and social advocacy By Alex Altman If you support Millennial causes, Millennials will support you. At least, that’s what the numbers say. According to a study by Cone Communications, 87% of consumers will patronize a company because it advocated for an issue they care about. Another study revealed that around two-thirds of all consumers want brands to take a stand on issues. So, it’s simple then: supporting issues […]

When Brands Should Take Stands Weighing the pros and cons of political and social advocacy […]


Great customer service

Great customer service, 5 low budget ways.

04-18-2018

In today’s business climate, recent polls suggest that great customer service is one of the best ways to drive loyalty and gain an edge over the competition. 54% of Millennials said they stopped doing business because of poor customer service (Conversion) 66% of US consumers spend more on brands to which they are loyal (Accenture) 74% of consumers would be more likely to engage with brands who provide a higher level of customer loyalty (Wunderman) Customer relations should be a […]

In today’s business climate, recent polls suggest that great customer service is one of the […]



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