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How PR Pros Can Help Your Small Business Grow

04-03-2019

By Alex Altman To many outsiders, public relations professionals are nothing more than special agents who make their living smothering bad press and blasting press releases into the ether. It’s a false narrative that’s been shaped by Hollywood and trivializes the copious skills the modern PR professional possesses. Simply put, you can no longer carve out a career in PR as a one-trick pony. The position in 2019 demands a rare blend of business acumen, communication chops and marketing wizardry […]

By Alex Altman To many outsiders, public relations professionals are nothing more than special agents […]


How to Convert Your Customers into Advocates

02-28-2019

By Alex Altman Picture the following. You own a neighborhood body shop. A customer comes in for a visit, distraught over the quote one of your competitors just gave him for a repair. You tell him that you can do the job for less, and you do. He loves the results. He’s so grateful that he wants to tell everyone in the world to visit Jack’s Repair Shack for all of their auto maintenance needs. Congratulations! You’ve successfully turned a […]

By Alex Altman Picture the following. You own a neighborhood body shop. A customer comes […]


Media Trends That Will Define 2019

01-17-2019

By Alex Altman Over the last decade, change has been the only constant when it comes to the media. Everything from the way news is consumed to the bodies that deliver it has shifted. Even the fundamental question of what constitutes “news” has become muddled. With mobile ubiquity and social media here to stay, it’s hardly a bold prediction that the industry will change even more in 2019. But what will those changes entail and whom will they affect? Here […]

By Alex Altman Over the last decade, change has been the only constant when it […]


6 Reasons Your Business Should Start Blogging Now

10-28-2018

By Alex Altman From billion-dollar banks to neighborhood HVAC companies, it seems like every business has a blog these days. Unless you’ve taken a crash course in content marketing, you’ve at one point probably asked yourself, Why? Why does this bowling alley need a blog? How much business can it possibly drive? And who’s reading this stuff, anyway?  The truth is, blogs that are managed thoughtfully and dutifully can have an enormous impact on both your bottom line and overall […]

By Alex Altman From billion-dollar banks to neighborhood HVAC companies, it seems like every business […]


The Ultimate PR Cheatsheet: 17 Insights to Maximize Your Strategy

09-11-2018

By Alex Altman Public relations is equal parts science and strategy; a delicate balance of knowing what to say and when to say it. Knowing how to marry these two elements is key to optimizing your PR strategy. With that said, here are 17 insights to inspire your next campaign. Media Pitches 1) Pitch via Email: 92% of journalists prefer to receive their media pitches via email. (Sword and Script) 2) Show Your Know: 51% of journalists say they’re most […]

By Alex Altman Public relations is equal parts science and strategy; a delicate balance of […]


When Brands Should Take Stands

06-05-2018

When Brands Should Take Stands Weighing the pros and cons of political and social advocacy By Alex Altman If you support Millennial causes, Millennials will support you. At least, that’s what the numbers say. According to a study by Cone Communications, 87% of consumers will patronize a company because it advocated for an issue they care about. Another study revealed that around two-thirds of all consumers want brands to take a stand on issues. So, it’s simple then: supporting issues […]

When Brands Should Take Stands Weighing the pros and cons of political and social advocacy […]


5 Low-Budget Ways to Boost Customer Relations

04-18-2018

By Alex Altman In today’s business climate, recent polls suggest that customer service is one of the best ways to drive loyalty and gain an edge over the competition. 54% of Millennials said they stopped doing business because of poor customer service (Conversion) 66% of US consumers spend more on brands to which they are loyal (Accenture) 74% of consumers would be more likely to engage with brands who provide a higher level of customer loyalty (Wunderman) Customer relations should […]

By Alex Altman In today’s business climate, recent polls suggest that customer service is one […]


5 Ways to Measure the Success of Your Social Campaign

03-01-2018

By Alex Altman With few exceptions, any time a business spends money, it expects to see a return on investment. Unfortunately, proving ROI can be difficult in the public relations industry, which deals less in data points and more in human emotion. While marketers demonstrate ROI through clicks, impressions and conversions, PR professionals have to get a little crafty to show how their social campaign is affecting their client’s bottom line. Luckily, there are several bulletproof ways to validate your […]

By Alex Altman With few exceptions, any time a business spends money, it expects to […]


How Google Analytics Can Optimize Your PR Campaign

10-02-2017

By Alex Altman One of the best tools for measuring the results of your PR campaign is Google Analytics. The most widely used web analytics service on the Internet, Google Analytics tracks a number of data points that can be used to strengthen your web-based PR initiatives and improve your ROI. From bounce rates to user demographics, the real-time intelligence that can be extracted from Google Analytics can be enormously valuable. Say you’re a painting company that just launched a […]

By Alex Altman One of the best tools for measuring the results of your PR […]


PR For Small Business

07-29-2017

By Brian Murnahan (This article originally appeared in the July edition of FW Inc. Magazine) Utilizing public relations in business is often seen as a big business luxury, but in reality, even smaller businesses can use basic tools for successful PR campaigns. PR is defined around key pillars that encompass audience, message, relationship and strategy. Businesses that put a communications strategy in place based on these pillars can find it to be extremely effective. Step one involves taking the time to […]

By Brian Murnahan (This article originally appeared in the July edition of FW Inc. Magazine) […]