If you’ve ever read through Amazon reviews or looked up a business’ Facebook and Instagram pages before deciding to use their services. You’re one of the 75% of consumers who rely on reviews to make purchase decisions. That’s why online reputation management (ORM) is increasingly vital for a business. You can offer an amazing product or service, but your business can suffer from negative online reviews or a lack of reviews which can affect the trust that consumers have in […]

It can be tough for small businesses to get enough attention to grow, especially when it comes to social media marketing. While social media allows anyone to have a voice, larger brands often dominate the conversation. Drawing all the eyes and stealing away your target audience before you have the opportunity to show them your value. However, you can circumvent this process by capitalizing on the latest social media trends. Indeed, social media trends can act as a spotlight for […]

Email signatures are a communication opportunity to promote your message. In the 1990s, most people used the email address given to them by their Internet service providers but it wasn’t readily accessible on any device or browser. Hotmail changed that by adding a simple “Get your free email at Hotmail” at the bottom of every email sent from a Hotmail address, leading to 12 million users in 2 years and a $400 million sale to Microsoft. While branded email signatures […]

Over the last decade, change has been the only constant when it comes to the media. Everything from the way news is consumed to the bodies that deliver it has shifted. Even the fundamental question of what constitutes “news” has become muddled. Below we will look at what some of those media trends are for 2019. With mobile ubiquity and social media here to stay, it’s hardly a bold prediction that the industry will change even more in 2019. But […]