Welcome to the Workshop

How do you prepare for an interview? How do you know if you're reaching the right audience? And what do you do when the other side is attacking you in the media? Here we offer expert insights and tips to help you better understand the complicated business of public relations—and tell your story more effectively. 

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NBA Jersey Ads a Reality Check for Fans

10-03-2016

By Alex Altman If there’s an official rock-bottom in professional sports, the Philadelphia 76ers reached it last spring. Fresh off a season in which they finished 10-72, the worst mark in the NBA, the moribund franchise took to Twitter with news that some fans found even more disturbing than its record. Beginning in the 2017-18 season, the 76ers reported, its jerseys will bear the logo of ticket company StubHub. In doing so, it will become the first team in the […]

By Alex Altman If there’s an official rock-bottom in professional sports, the Philadelphia 76ers reached […]


Social Media Mistakes

Is Your Business Making These Mistakes On Social Media?

09-12-2016

How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We have seen a clothing company celebrate the Fourth of July with a picture of the Challenger explosion. We’ve seen a tone-deaf pizza brand push frozen pies on domestic violence victims. We have even seen an airline Tweet a pornographic image in response […]

How low can brands go on social media? In the past couple of years, the […]


Social Media

Is Your Business Making These Mistakes On Social Media?

08-25-2016

How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We’ve seen a clothing company celebrate the Fourth of July with a picture of the Challenger explosion. We’ve seen a tone-deaf pizza brand push frozen pies on domestic violence victims. We’ve even seen an airline Tweet a pornographic image in response to a […]

How low can brands go on social media? In the past couple of years, the […]


Donald Trump PR

Donald Trump On His PR Message?

07-20-2016

Donald Trump’s rise from political obscurity, where he was an established businessman and TV personality to the elite few who will make the final run toward president is a lesson in public relations mastery or absolute folly. Few would seriously argue that his first months on the campaign trail were seen by most as anything more than a stunt. His statements, one after another, more over the top than the previous with speeches that would sound like mental vomit, where everything in […]

Donald Trump’s rise from political obscurity, where he was an established businessman and TV personality […]


Networking

Networking: A Business Must

07-11-2016

Anyone that is looking to grow there business or continue to find success knows that networking is necessary, even if not always the funniest thing to do. Yes, you can network at events designed and called networking events, but you can network almost anywhere. You network at chamber luncheons, at professional association meetings, fundraisers, on the golf course, in the bar, at the salon or any other place that you find yourself talking to others. Remember, anything you want to […]

Anyone that is looking to grow there business or continue to find success knows that […]


public relations

REPORTER: THE SOCIAL MEDIA SITE YOU’RE PROBABLY NOT ON… BUT SHOULD BE – NOT

04-12-2016

UPDATE: GOOGLE PLUS IS ALL BUT GONE! I know what you’re thinking… “Not another social media site.” If you currently manage your company’s social media presence you know it can take time. It can take effort. It can be frustrating.From building a following to increasing engagement and coming up with fresh content, it’s no secret that social media management takes a lot of work. So the thought of adding yet another website to your list of marketing must-haves probably seems […]

UPDATE: GOOGLE PLUS IS ALL BUT GONE! I know what you’re thinking… “Not another social […]


Advertising trend

WHY SELF-DEPRECATION IS THE NEWEST ADVERTISING TREND

04-06-2016

“Perception is reality” and how that plays into the newest advertising trend. If it’s not the biggest cliché in public relations, it’s a close second. For decades, businesses have taken this maxim as gospel, carefully parsing every word of every press release, commercial script, and speech to make sure it aligns with their desired positioning in the public consciousness. For most businesses, protecting your image isn’t simply about branding or sales. It’s about survival. One slip of the tongue can […]

“Perception is reality” and how that plays into the newest advertising trend. If it’s not […]


VIRTUAL PUBLIC RELATIONS AGENCY – A BETTER FIT?

04-05-2016

Is the traditional public relations agency model dying as the recent Bulldog Reporter article below indicates? I honestly don’t know…I do believe that my clients are better served by the professionals that I use, who like me work independent of the traditional agency. I too have a virtual agency where I bring in the best talent available to meet the needs of my clients. I do have more junior people that I work with, but by more junior, I am […]

Is the traditional public relations agency model dying as the recent Bulldog Reporter article below […]


public relations

REPORTER: 5 REASONS EVERY BUSINESS SHOULD HAVE A BLOG

04-04-2016

You want to grow your business, but you don’t know where to start. You would love for your company’s website to rank higher in search engines, but you aren’t savvy when it comes to SEO techniques. You want your brand to be a trusted and credible name in your industry, but you don’t have a big advertising budget. An online blog might be the perfect solution to all of those issues. Blogs can be great business tools but a successful blog […]

You want to grow your business, but you don’t know where to start. You would […]


ENGAGING THE PUBLIC: CONVERSATION PART 3

03-30-2016

By Brian MurnahanIn our ongoing conversation with Southern Methodist University Assistant Professor Jake Batsell, this week we discuss the goal of researching engaged journalism. Face-to-Face Engagement Involving the Audience Getting Local with Mobile and Digital Interactive Experience Measuring and Monetizing the Audience Relationship We also discuss some of the likes and no so much parts of engaged journalism according to the journalists. Read more on Jake and his book by visiting his short link j.mp/engagedj, you will enjoy the read.

By Brian MurnahanIn our ongoing conversation with Southern Methodist University Assistant Professor Jake Batsell, this […]



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