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This is a blog where we talk about news in the news business. So public relations, marketing, advertising, digital marketing news and of course news about the news!

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How to Craft the Perfect E-Mail Subject Line

12-03-2019

This fall we walked you through the 5 steps of optimizing email performance. In the blog, we cited a study by Mailshake, which explained that e-mail subject lines are the single most important consideration a recipient mulls when deciding whether to open an email. As someone who writes multiple email campaigns every week, I must admit that even I sometimes fail to invest the proper amount of time thinking about the e-mail subject lines. Those 40-some-odd characters are just easy […]

This fall we walked you through the 5 steps of optimizing email performance. In the […]


Better Relationships Public Relations

5 Steps to Slay the Corporate Behemoths

11-05-2019

With corporate mergers becoming more commonplace, it may seem like your small or medium-sized business (SMB) is being brushed to the side. What the trend is actually doing, though, is creating an opportunity for your SMB to stand out. Just keep thinking, better relationships! Believe it or not, not every customer wants to do business with a corporate behemoth! There’s a reason, after all, that 30 million small businesses still exist today, and small businesses encompass 99.9 percent of all […]

With corporate mergers becoming more commonplace, it may seem like your small or medium-sized business […]


Email Optimization

5 Steps to Optimize Email Performance

10-02-2019

While SMS and push notifications are all the rage among marketers these days, make no mistake about it: email is still king of the marketing jungle. That’s not to say text-based solutions don’t have merit — they’re great for real-time communications and more — but they don’t match the versatility or brand-building powers of an email campaign. It’s time to enhance that email performance. Email still reigns supreme, but that doesn’t mean every campaign you deploy is going to perform […]

While SMS and push notifications are all the rage among marketers these days, make no […]


Employee enagement = advocate

Give ‘em Something to Talk About

09-17-2019

Your company’s best advocates are closer than you think – IF you know how to engage them Free advertising, mobile billboards, editorials, letters to the editor and social media — they all can be effective ways to engage potential customers. But did you know that you can do all of that and more with your existing workforce? Not all public relations campaigns need to focus outside the business! Sometimes use those public relations skills to harness the assets you already […]

Your company’s best advocates are closer than you think – IF you know how to […]


Best social media

5 Mistakes Your Making on Social Media

07-16-2019

“How can I get more social media followers?” You know because we all want the best social media! This is among the most common questions business owners ask, and the driving force behind many of their social media strategies. The reality is, “total followers” isn’t the best metric for success, and in fact, chasing numbers can actually be counterproductive. As SOCO Studies Creative Director Jeremy Cross explains, social media algorithms are based on engagement. When you publish a post, it […]

“How can I get more social media followers?” You know because we all want the […]


Generation Z Public Relations

Generation Z: 10 Things Every Marketer Needs to Know

03-26-2019

While many brands are still figuring out Millennials, they’d be wise not to neglect the next generation of consumers entering the workforce. Generation Z, defined as people born from the mid-1990s to the early 2000s, are entering the economy in heavy numbers, bringing with them immense buying power and a unique set of behaviors and lifestyle traits. When it comes to influence, Gen Zers are already giving Millennials a run for their money. According to Forbes, Gen Z is on […]

While many brands are still figuring out Millennials, they’d be wise not to neglect the […]


PR Tactics: Webinars & Why You Should Host One

03-15-2019

When it comes to hosting webinars, there are even more benefits than meet the eye, like so many PR tactics. Beyond the potential windfall of communicating directly with in-market consumers for an extended period of time (every business owner’s dream), webinars provide a trove of “supplemental” advantages that aid in everything from customer acquisition to credibility enhancement. Here are six reasons why hosting a regular webinar can help you reach your business goals. 1) Establish Credibility: If you’re like me, […]

When it comes to hosting webinars, there are even more benefits than meet the eye, […]


Murnahan Public Relations wins Business of the Year

Murnahan Public Relations Wins Business of the Year

02-15-2019

NORTH RICHLAND HILLS, TX – The Northeast Tarrant Chamber of Commerce last week named Murnahan Public Relations its 2018 Business of the Year. The award goes to the area business that consistently supports the Northeast Tarrant Chamber and shows community spirit in all aspects of its operations. “Murnahan Public Relations serves our Chamber in many ways, providing digital media promotion and extensive public relations work that has helped our social media engagement numbers soar,” said Jack Bradshaw, CEO of the […]

NORTH RICHLAND HILLS, TX – The Northeast Tarrant Chamber of Commerce last week named Murnahan […]


Avoid these 13 Naughty PR Words and Phrases

09-25-2018

There’s a reason PR professionals spend so much time agonizing over statements: every word matters. Whether you’re touting an achievement or issuing an apology, stick your statement by avoiding these 13 words and phrases. Words to Avoid Arguably: “This is arguably the greatest blog you’ll ever read.” If your BS detector didn’t go off just now, it’s time to change the battery. Qualifiers usually precede grandiose statements that can’t be substantiated, and therefore come across as desperate attempts to reel […]

There’s a reason PR professionals spend so much time agonizing over statements: every word matters. […]


Paywall Surge a Fresh Challenge for PR Pros

07-23-2018

By Alex Altman With ad revenue plummeting and editorial budgets being slashed, digital publishers are turning over every stone looking for new ways to make money. So, it should come as no surprise that many of them are kicking the tires on paywalls. The Washington Post, New York Times, Chicago Sun-Times, Wired, Vanity Fair and Financial Times are just a few of the publications that have introduced paywalls in recent years. By restricting access to non-subscribers, these publications are betting […]

By Alex Altman With ad revenue plummeting and editorial budgets being slashed, digital publishers are […]



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