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10 Things Every Marketer Must Know About Generation Z

03-26-2019

By Alex Altman While many brands are still figuring out Millennials, they’d be wise not to neglect the next generation of consumers entering the workforce. Generation Z, defined as people born from the mid-1990s to the early 2000s, are entering the economy in heavy numbers, bringing with them immense buying power and a unique set of behaviors and lifestyle traits. When it comes to influence, Gen Zers are already giving Millennials a run for their money. According to Forbes, Gen […]

By Alex Altman While many brands are still figuring out Millennials, they’d be wise not […]


6 Reasons Your Business Should Host a Webinar

03-15-2019

When it comes to hosting webinars, there are even more benefits than meet the eye. Beyond the potential windfall of communicating directly with in-market consumers for an extended period of time (every business owner’s dream), webinars provide a trove of “supplemental” advantages that aid in everything from customer acquisition to credibility enhancement. Here are six reasons why hosting a regular webinar can help you reach your business goals. 1) Establish Credibility: If you’re like me, you’ve been conditioned to believe […]

When it comes to hosting webinars, there are even more benefits than meet the eye. […]


Murnahan PR Wins Business of the Year

02-15-2019

NORTH RICHLAND HILLS, TX – The Northeast Tarrant Chamber of Commerce last week named Murnahan Public Relations its 2018 Business of the Year. The award goes to the area business that consistently supports the Northeast Tarrant Chamber and shows community spirit in all aspects of its operations. “Murnahan PR serves our Chamber in many ways, providing digital media promotion and extensive public relations work that has helped our social media engagement numbers soar,” said Jack Bradshaw, CEO of the Northeast […]

NORTH RICHLAND HILLS, TX – The Northeast Tarrant Chamber of Commerce last week named Murnahan […]


Avoid these 13 Naughty PR Words and Phrases

09-25-2018

By Alex Altman There’s a reason PR professionals spend so much time agonizing over statements: every word matters. Whether you’re touting an achievement or issuing an apology, stick your statement by avoiding these 13 words and phrases: Arguably: “This is arguably the greatest blog you’ll ever read.” If your BS detector didn’t go off just now, it’s time to change the battery. Qualifiers usually precede grandiose statements that can’t be substantiated, and therefore come across as desperate attempts to reel […]

By Alex Altman There’s a reason PR professionals spend so much time agonizing over statements: […]


Paywall Surge a Fresh Challenge for PR Pros

07-23-2018

By Alex Altman With ad revenue plummeting and editorial budgets being slashed, digital publishers are turning over every stone looking for new ways to make money. So, it should come as no surprise that many of them are kicking the tires on paywalls. The Washington Post, New York Times, Chicago Sun-Times, Wired, Vanity Fair and Financial Times are just a few of the publications that have introduced paywalls in recent years. By restricting access to non-subscribers, these publications are betting […]

By Alex Altman With ad revenue plummeting and editorial budgets being slashed, digital publishers are […]


Real News: The Resurgence of Journalism

04-03-2018

By Alex Altman President Donald Trump’s crusade against “Fake News” has been one of the biggest headlines of his time in office. His pointed, personal and persistent attacks on the Mainstream Media have striven to not only discredit reporters, but also to intimidate them. Especially those whose reporting “undermines” his presidency, or at least the public’s perception of it. While polls show Trump has succeeded at the former — a meager 32% of Americans say they have a great deal […]

By Alex Altman President Donald Trump’s crusade against “Fake News” has been one of the […]


Marketing Madness: 5 Brands Winning the Tournament

03-19-2018

By Alex Altman When Little Caesars marketers pitched the idea of giving away free lunch to every customer if a 16-seed defeated a 1-seed during the NCAA Tournament, they surely sold it as a risk-free proposition A 16-seed couldn’t beat a one. Never had it happened. Never could it happen. But when UMBC defeated Virginia in what will surely go down as the greatest upset in college basketball history, the Hot N’ Ready chain still probably felt the like biggest […]

By Alex Altman When Little Caesars marketers pitched the idea of giving away free lunch […]


Anthony D’Angelo’s Letter to the LA Times Responding to Virginia Heffernan’s Article on Hope Hicks… It’s About Ethics!

02-12-2018

Most folks that I have run into in my 20 years in public relations are honest and care about the quality of the work that they do. In our work, our reputation is everything, so like the vast majority of my colleagues in the profession, I work to ensure that I alway share accurate information. On those occasions where I have made a mistake, I have called to apologize and correct the misinformation, because that is what good people do. […]

Most folks that I have run into in my 20 years in public relations are […]


The Newsworthy Rise of Late Night Comedy

08-14-2017

By Alex Altman More Americans are turning to an unlikely source for news: late night comedy. During the 2016 presidential election, more people got their news from late night comedy than print versions of national newspapers, according to journalism.org. Among 18-29 year olds, late night comedy was more informative than network nightly news. IT ALL STARTED With distrust in the mainstream media at an all-time high, the Cronkites, Sawyers and Brokaws of the world are being replaced by the Colberts, […]

By Alex Altman More Americans are turning to an unlikely source for news: late night […]


NBC Stands Up to Pressure by Airing Jones Interview  

07-03-2017

By Alex Altman Alex Jones. The name alone evokes strong feelings on both ends of the political spectrum. Supporters say he’s a beacon of truth in an era of political correctness. Denouncers say he’s a dangerous conspiracy theorist. No matter how you feel about Jones personally, there’s no denying his considerable influence. As host of the Internet radio show InfoWars, Jones’ conspiracy theories have earned him a robust following. His millions of fans include President Donald Trump, who’s praised Jones […]

By Alex Altman Alex Jones. The name alone evokes strong feelings on both ends of […]