Much like people’s speaking styles, people’s writing styles are unique too—and that’s okay! Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces, or Media releases, PR pros are usually serving several bosses. These bosses could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists, and influencers. PR pros are never just serving themselves when they’re in the act of writing. The net result of writing on behalf of so […]