Welcome to the Workshop

How do you prepare for an interview? How do you know if you're reaching the right audience? And what do you do when the other side is attacking you in the media? Here we offer expert insights and tips to help you better understand the complicated business of public relations—and tell your story more effectively. 

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Crisis Communications
DFW Media
Issues Management
Media Relations
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8 Business Writing Mistakes PR Pros Commit

11-15-2021

Much like people’s speaking styles, people’s writing styles are unique too—and that’s okay! Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces, or Media releases, PR pros are usually serving several bosses. These bosses could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists, and influencers. PR pros are never just serving themselves when they’re in the act of writing. The net result of writing on behalf of so […]

Much like people’s speaking styles, people’s writing styles are unique too—and that’s okay! Whether they’re […]


The public only has your online reputation to judge your brand - make sure it is representative of your good work!

Public Relations Reputation Management – What It Is and Why You Need It

10-21-2021

In both the personal and the business world, your reputation is just as important as your identity. In fact, your reputation can impact your public relations, your marketing, and whether or not your brand will ultimately be successful. This is doubly true in the digital age, where your reputation precedes your brand and can quickly spiral out of your control if you don’t take steps to manage your online reputation ASAP. Today, let’s take a look at public relations reputation […]

In both the personal and the business world, your reputation is just as important as […]



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