In our last blog post, I discussed the importance of preparing for crisis communications by having a plan to manage and respond with facts as quickly as possible. Equally important, and today’s topic, are media training tips for your primary spokesperson, the right person to represent your organization throughout the crisis. An essential skill an executive should have is public speaking. Every time a CEO or CFO addresses the media, they are in danger of tarnishing their company’s reputation with […]

Congratulations, you have another media interview! Now let me ask you how did your last interview turn out? Did you get your point across or did the story seem to take a different turn from where you thought it should go? The point here is that if you don’t stay on message, it is hard for a reporter to understand what the most important thing is you are saying! Before you ever meet with the reporter, you need to stop […]

Having been in the public relations business now for more than 20 years, I have sat through more than my fair share of media training sessions, both as someone looking to improve and as the trainer for the class. Even today, I go through the class just to see what people that I respect recommend to their clients. I still want to hear their media training tips! I believe I have been lucky in that while the classes that I […]

Check out these six tips for crushing your next media interview.