Welcome to the Workshop

How do you prepare for an interview? How do you know if you're reaching the right audience? And what do you do when the other side is attacking you in the media? Here we offer expert insights and tips to help you better understand the complicated business of public relations—and tell your story more effectively. 

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Issues Management
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10 Media Interview Tips to Master Brand Visibility

03-28-2022

Media interviews are a fact of business life. Your business media pitch has been accepted and now it is time to stand in front of millions of viewers and represent your organization. Don’t be nervous, executives and managers should expect to get in front of a camera or speak to a phone interview or to answer questions posed by the public, to provide information about upcoming developments, or to counteract public relations crises. Done right, media interviews can bolster your […]

Media interviews are a fact of business life. Your business media pitch has been accepted […]


Business man giving out an interview to a woman journalist

Media Exposure for Career Growth

03-14-2022

Many people are daunted by media exposure because of the fear of being embarrassed and ridiculed. It isn’t easy to handle media exposure, but with some training, you can turn it around and maximize its positive effect. Executives often have to get in front of the public and answer difficult questions from journalists that challenge their knowledge or previous actions. Yet men and women who can effectively improve their public image will open the door to new business partnerships or […]

Many people are daunted by media exposure because of the fear of being embarrassed and […]


When you are to appear on camera there are specific recommendations you should learn for success

Complete Guide to Dressing for a TV News Interview

07-09-2021

Your Next Media Interview: How to Look Great on TV Getting ready for a TV interview doesn’t just mean putting on your Sunday best or wearing your regular work clothes. In fact, your wardrobe affects how seriously people take what you say and how successful your time on the silver screen is. So it pays to consider how to dress for a television news interview before the big day. If you want your TV appearance to be a success – […]

Your Next Media Interview: How to Look Great on TV Getting ready for a TV […]


Stay on message

Media Training Tips – What news organizations are looking for in a spokesperson

06-17-2021

In our last blog post, I discussed the importance of preparing for crisis communications by having a plan to manage and respond with facts as quickly as possible. Equally important, and today’s topic, are media training tips for your primary spokesperson, the right person to represent your organization throughout the crisis. An essential skill an executive should have is public speaking. Every time a CEO or CFO addresses the media, they are in danger of tarnishing their company’s reputation with […]

In our last blog post, I discussed the importance of preparing for crisis communications by […]


Stay on message

Media Tips: Stay On Message

02-19-2020

Congratulations, you have another media interview! Now let me ask you how did your last interview turn out? Did you get your point across or did the story seem to take a different turn from where you thought it should go? The point here is that if you don’t stay on message, it is hard for a reporter to understand what the most important thing is you are saying! Before you ever meet with the reporter, you need to stop […]

Congratulations, you have another media interview! Now let me ask you how did your last […]


Media Training, Murnahan Public Relations

Media Training & Interview Tips

10-24-2019

Having been in the public relations business now for more than 20 years, I have sat through more than my fair share of media training sessions, both as someone looking to improve and as the trainer for the class. Even today, I go through the class just to see what people that I respect recommend to their clients. I still want to hear their media training tips! I believe I have been lucky in that while the classes that I […]

Having been in the public relations business now for more than 20 years, I have […]


Crushing a News Interview

05-11-2018

Check out these six tips for crushing your next media interview.

Check out these six tips for crushing your next media interview.


Pitch Perfect: How to Nail Your PR Media Pitch

01-31-2018

By Alex Altman Driving reporters to media events is one of the most important jobs for PR professionals. Naturally, it’s also one of the most difficult. Reporters are time-strapped, unpredictable, and inherently cautious of giving away free publicity. These are some pretty hefty barriers. But with the right brand of salesmanship, they can be overcome. If low turnouts have become all-too-common at your PR events, there’s a strong possibility that your media pitch is lacking. The media pitch is often […]

By Alex Altman Driving reporters to media events is one of the most important jobs […]