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How do you prepare for an interview? How do you know if you're reaching the right audience? And what do you do when the other side is attacking you in the media? Here we offer expert insights and tips to help you better understand the complicated business of public relations—and tell your story more effectively. 

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Millennial: Public Relations

6 Misconceptions About Millennials That Hurt Brands

05-25-2016

A few years ago, marketing or using public relations with Millennials was little more than a social experiment. Now, it’s a top priority for nearly every business. A generation no longer synonymous with youth, Millennials are now the most lucrative market, with $200 billion in annual buying power and devices that empower them to make purchases from virtually anywhere. “Millennials are adults and have been for some time,” said Jon Gunnells, Social and Digital Media Manager at Airfoil Group. “They […]

A few years ago, marketing or using public relations with Millennials was little more than […]


Murnahan Public Relations Blog Banner

Public Relations is More than Technology

05-17-2016

Public Relations is an approach to stakeholder communications from business development to employee engagement, it is not simply the use of technology. As a public relations business, I believe my job is to help identify the business goals that can be achieved through better communication and then provide a plan to achieve them. More often than not, the tactics that I identify will use one or more technology based tools to achieve the goals in the process. I don’t try […]

Public Relations is an approach to stakeholder communications from business development to employee engagement, it […]


public relations

REPORTER: THE TRUE VALUE OF PUBLIC RELATIONS

05-10-2016

As a former reporter, I consider media relations my PR specialty. Whether it is enterprising stories for a client, crafting news pitches and press releases, or building relationships with reporters and producers, I have made a career out of helping businesses, organizations and municipalities garnish media coverage. I am a strong believer in the effectiveness of traditional media in almost any public relations campaign. Simply put, traditional media works. And if done correctly, media relations has an excellent return on […]

As a former reporter, I consider media relations my PR specialty. Whether it is enterprising […]


Press Release

PRESS RELEASE: 7 TIPS TO ENHANCE YOURS

04-08-2016

Every PR pro should know by now that reporters receive a torrent of press releases every day from those who follow their writing and from those who foolishly fling releases out to anyone they can find. You might wonder, how bad is the press release deluge? We wanted to know too. THE PRESS RELEASE ONSLAUGHT Zack Colman, formerly the Energy and Environment reporter for the Washington Examiner, now a Knight Science Journalism Fellow at MIT says he would receive hundreds […]

Every PR pro should know by now that reporters receive a torrent of press releases […]


Epic Helicopters, Uber Partner to WrestleMania

04-07-2016

Epic Helicopters joined forces with Uber in March offering customers an opportunity to get to WrestleMania in style! Check out one of the stories sharing the great service that Epic and Uber offered. Promotional details were posted on the Uber blog, while Murnahan Public Relations worked with the local media to ensure that even those not already using Uber were made aware of the great opportunity available. Soar to the Showdown with UberCHOPPER  

Epic Helicopters joined forces with Uber in March offering customers an opportunity to get to […]


public relations

REPORTER: FIVE THINGS WE WON’T TELL YOU

04-01-2016

Having spent a decade working as a television news reporter, I devoted a lot of time working to gain people’s trust. From the CEOs, public relations professionals, and elected officials that I was routinely interviewing, to the viewers who tuned into CBS 11 to get their news, I had a responsibility as a journalist to remain trustworthy, fair and ethical. As the source of the interview, there are things reporters won’t tell you though. However, I’m well aware that there […]

Having spent a decade working as a television news reporter, I devoted a lot of […]



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