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How do you prepare for an interview? How do you know if you're reaching the right audience? And what do you do when the other side is attacking you in the media? Here we offer expert insights and tips to help you better understand the complicated business of public relations—and tell your story more effectively. 

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public relations

REPORTER: WHY WE LOVE PR PEEPS

11-28-2016

About nine years into my career as a television reporter, a big milestone happened in my personal life: I got married. During the months leading up to our wedding, my future husband and I planned out every small, painstaking detail. Creating the guest list was one of the hardest steps for us in the process. Together, we whittled down the list, marking off those with whom we weren’t really close until finally we had a solid guest list consisting of […]

About nine years into my career as a television reporter, a big milestone happened in […]


Effective PR Strategies Can Boost Your Brand

11-14-2016

By Brian Murnahan Utilizing public relations strategies as the basis for your communication to key audiences will help build loyalty, awareness and advocacy. As with any communication strategy, first you have to look at the audience makeup before picking the best tactics to reach out with. Once you have determined how to best tell your story you can begin to reach out. For younger audiences, you may learn that working with their favorite YouTubers, bloggers or social media stars will […]

By Brian Murnahan Utilizing public relations strategies as the basis for your communication to key […]


public relations

REPORTER: HOW TO BRAND IN A DIGITAL AGE

09-19-2016

A couple of decades ago, the word media meant newspapers, television, and magazines.  Then came the Internet and the meaning evolved. News organizations started experimenting with websites and creating online content. Soon after, the emergence of online social channels such as Facebook and Twitter added another layer to the definition. Almost instantly, media became interactive.  A brand or business can bypass newspapers and television stations and connect directly with their consumers. Finding ways to connect with those consumers became the […]

A couple of decades ago, the word media meant newspapers, television, and magazines.  Then came […]


public relations

REPORTER: > JUST PRESS RELEASES

08-11-2016

If you’ve never used a public relations agency / consultant / firm before, you might have the misconception that their only job is to write and send press releases. For this reason, many companies find public relations to be an unnecessary expense. Unfortunately, this myth ends up depriving many businesses of a service that can help their business grow and thrive. Media relations is certainly an important part of the public relations profession, but it is only a small sliver […]

If you’ve never used a public relations agency / consultant / firm before, you might […]


Word Play: Don’t Screw It Up (FAIL: “Black Olives Matter”) = Bad Public Relations

08-02-2016

By Brian Murnahan In the world of Public Relations, we often use word play to get peoples attention, draw out a news tie-in or otherwise spice up our writing. When done well, word play can be very advantageous for our clients. On the other had, it is not hard to really screw up either, which will cause a good idea to become truly bad public relations (PR). The “Black Lives Matter” campaign has brought a great deal of attention to […]

By Brian Murnahan In the world of Public Relations, we often use word play to […]


Hillary Clinton, Stepping Out of the Shadow

07-29-2016

By Brian Murnahan Hillary Clinton has accepted the role as the Democratic Party nominee for President of the United States. No longer does Clinton stand just to the side of her husband, former President Bill Clinton, the role has been reversed! I don’t know if she is the best person for the job, what I do know is that American’s don’t want Grandma Clinton as their President, they want Hillary Clinton, the hard ass negotiator, who can navigate the political […]

By Brian Murnahan Hillary Clinton has accepted the role as the Democratic Party nominee for […]


Trump Rolls into the Republican Convention on PR High

07-18-2016

By Alex Altman Donald Trump’s meteoric rise to Republican nominee is as unlikely as it is unprecedented. Five years ago, he was on Comedy Central getting roasted by Snoop Dogg and “The Situation.” Now, he’s on the verge of becoming the first major party nominee who hasn’t held previous office since Dwight Eisenhower. How can a man with no political experience, who’s been embroiled in so much controversy that it warranted a primetime TV special, be in a position to lead […]

By Alex Altman Donald Trump’s meteoric rise to Republican nominee is as unlikely as it […]


7 Tips for Crafting a Winning Subject Line

06-30-2016

By Alex Altman It might take two hours to write a press release, but it’s the five minutes you spend writing the subject line that matters most. In the lawless swampland of a journalist’s inbox, the decision to open or trash an email solicitation is made instantaneously. An email with a strong subject line has a fighting chance for survival, while a poorly crafted subject line is essentially dead on arrival. According to a study by Silverpop, the unique open […]

By Alex Altman It might take two hours to write a press release, but it’s […]


Mineral Management Takes Center Stage

06-26-2016

By Brian Murnahan The availability of earned media may seem endless and to a degree it really is, but it is upon those of us who want to share our stories to make them interesting and compelling to our audience. In most cases that is actually the reporters and editors that read our notes or press releases. If we can make our story interesting to them, the good old gatekeeper, then we have a chance at reaching the mass market […]

By Brian Murnahan The availability of earned media may seem endless and to a degree […]


public relations

REPORTER: LESSONS LEARNED FROM THE REAL DONALD TRUMP’S TWITTER ACCOUNT

06-13-2016

He is controversial, polarizing and prides himself on being politically incorrect, yet he has risen to a level of political accomplishment that few actual politicians have achieved. Of course, I am talking about the presumptive Republican presidential nominee, Donald Trump. Love him or hate him, his social media strategy is just as polarizing as his personality. While Donald Trump has been able to remain powerful and popular among his supporters, as a public relations consultant I beg him to seek […]

He is controversial, polarizing and prides himself on being politically incorrect, yet he has risen […]



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