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A 6-Point Checklist for More Shareable Press Releases

08-25-2017

By Alex Altman You’ve crafted the perfect headline, finagled the just-right quote, triple-checked your spelling, and scored client approval.By all traditional measures, your press release is ready for life in the wild.But how long will it survive? While quality content is important, it hardly matters if the press release isn’t sufficiently “shareable.” This wasn’t an issue 10-15 years ago, when generating awareness was as simple as sending an advisory to local media. But today, creating a buzz is more of […]

By Alex Altman You’ve crafted the perfect headline, finagled the just-right quote, triple-checked your spelling, […]


How Sorry Apologies Doomed Pepsi and United Airlines

05-16-2017

By Alex Altman More than a month later, the bruises still shine bright. No matter what they do, Pepsi and United Airlines can’t outrun the ignominy of their recent PR blunders. In an age where attention spans are as limited as airplane legroom, that’s really saying something. At this point, pretty much every aspect of these mistakes has been unpacked. And what’s interesting is that while both situations transpired in completely different ways, they’re bound by common themes: including weak […]

By Alex Altman More than a month later, the bruises still shine bright. No matter […]


Tips for Working with Social Influencers

04-03-2017

By Alex Altman The relationship between brands and celebrities goes back decades. Watch TV for an hour today and it’s a virtual certainty that you’ll see Jennifer Garner hawking credit cards, Chris Paul peddling insurance, or some other famous person selling you something you don’t need. In 2017 though, you don’t need to star in sport or cinema to get paid like a celebrity for endorsing a product. All you need is a large social presence. People who wield their […]

By Alex Altman The relationship between brands and celebrities goes back decades. Watch TV for […]


Food Giant CEOs Gather in Houston for Global Food Safety Conference

02-15-2017

GFSI Press Advisory  North American icons Tyson, Cargill and Wegmans join with international peers in top industry event   WHAT:  Press conference to launch the 16th Global Food Safety Conference, the industry’s flagship global food safety event, bringing together over 1,000 food industry representatives from more than 60 countries. Announcements at Tuesday’s press conference are expected to reveal groundbreaking strides in public-private collaboration, with the outcomes of the G2G and G2B meetings (government and business) hosted by GFSI just ahead […]

GFSI Press Advisory  North American icons Tyson, Cargill and Wegmans join with international peers in […]


War of Words: Trump’s Feud with Press Reaches Boil

02-06-2017

By Alex Altman Mere hours after the inauguration, Time reporter Zeke Miller unwittingly gave President Donald Trump the ultimate gift. Standing in the Oval Office, surrounded by fellow members of the press corps, Miller made what he thought was a stunning observation: the bust of Dr. Martin Luther King Jr. was missing. On January 20, Miller shared the scoop with his 150,000 Twitter followers without first verifying with the White House that the bust was no longer there. Not surprisingly, […]

By Alex Altman Mere hours after the inauguration, Time reporter Zeke Miller unwittingly gave President […]


PR PEOPLE: WHY REPORTERS LOVE THEM

11-28-2016

By: Melissa Smuzynski About nine years into my career as a television reporter, a big milestone happened in my personal life: I got married. During the months leading up to our wedding, my future husband and I planned out every small, painstaking detail. Creating the guest list was one of the hardest steps for us in the process. Together, we whittled down the list, marking off those with whom we weren’t really close until finally we had a solid guest […]

By: Melissa Smuzynski About nine years into my career as a television reporter, a big […]


Effective PR Strategies Can Boost Your Brand

11-14-2016

By Brian Murnahan Utilizing public relations strategies as the basis for your communication to key audiences will help build loyalty, awareness and advocacy. As with any communication strategy, first you have to look at the audience makeup before picking the best tactics to reach out with. Once you have determined how to best tell your story you can begin to reach out. For younger audiences, you may learn that working with their favorite YouTubers, bloggers or social media stars will […]

By Brian Murnahan Utilizing public relations strategies as the basis for your communication to key […]


BUILDING A BRAND IN A DIGITAL WORLD

09-19-2016

By Melissa Newton-Smuzynski A couple of decades ago, the word media meant newspapers, television, and magazines.  Then came the Internet and the meaning evolved. News organizations started experimenting with websites and creating online content. Soon after, the emergence of online social channels such as Facebook and Twitter added another layer to the definition. Almost instantly, media became interactive.  Businesses and brands could bypass newspapers and television stations and connect directly with their consumers. Finding ways to connect with those consumers […]

By Melissa Newton-Smuzynski A couple of decades ago, the word media meant newspapers, television, and […]


PR: MORE THAN JUST PRESS RELEASES

08-11-2016

By: Melissa Newton-Smuzynski If you’ve never used a public relations consultant before, you might have the misconception that their only job is to write and send press releases. For this reason, many companies find public relations to be an unnecessary expense. Unfortunately, this myth ends up depriving many businesses of a service that can help their business grow and thrive. Media relations is certainly an important part of the public relations profession, but it is only a small sliver of […]

By: Melissa Newton-Smuzynski If you’ve never used a public relations consultant before, you might have […]


Word Play: Don’t Screw It Up (FAIL: “Black Olives Matter”)

08-02-2016

By Brian Murnahan In the world of Public Relations, we often use word play to get peoples attention, draw out a news tie-in or otherwise spice up our writing. If done well, word play can be very advantageous for our clients. On the other had, it is not hard to really screw up either. Over the past year or so, the “Black Lives Matter” campaign has brought a great deal of attention to the treatment of African American’s by law […]

By Brian Murnahan In the world of Public Relations, we often use word play to […]