Talking points act as reminders during an interview or the presentation of a project or proposal. In public relations, talking points are not only important but useful when disseminating information. While they may sound like an easy task, effective talking points follow a couple of rules and structure. Read on to find out how to craft talking points that will get the main message across. Talking points: What they are and how to write them Talking points are short parts […]

You’ve crafted the perfect headline, finagled the just-right quote, triple-checked your spelling, and scored client approval.By all traditional measures, your press release is ready for life in the wild.But how long will it survive? While quality content is important, it hardly matters if the press release isn’t sufficiently “shareable.” This wasn’t an issue 10-15 years ago, when generating awareness was as simple as sending an advisory to local media. But today, creating a buzz is more of a self-starting enterprise […]