By Alex Altman Four weeks ago, I made a decision that once seemed unfathomable. I logged into Facebook, clicked on the settings and deactivated my account. I first registered for “The Facebook” in 2005, when membership was exclusive to college students. In the decade that followed, Facebook was more than just a site I would frequent — it was a pipeline into my social world. I’d use it for sharing pictures, crowdsourcing, connecting with new friends and other mostly harmless […]

By Alex Altman There’s no way to spin it: 2017 was a bad year for PR. Over the last 12 months, seemingly every corporation, celebrity congressman and TV network in America has found itself in hot water for one reason or another. But there were some incredible PR wins, too, many occurring this summer, when corporate generosity was needed more than ever following the spate of natural disasters that rocked Texas, Puerto Rico and other parts of the country. These […]

By Alex Altman They rushed in from all corners of the country, hauling boats, medical supplies and drinking water. They knocked on doors, waded through contaminated water, and put their lives on the line to help complete strangers. Hurricanes Harvey and Irma provided another forceful reminder that calamity brings out the best in people. And apparently, Corporate America, too. Over the last month, businesses of all sizes have stepped up in a big way, collectively donating an estimated $157 million […]