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How do you prepare for an interview? How do you know if you're reaching the right audience? And what do you do when the other side is attacking you in the media? Here we offer expert insights and tips to help you better understand the complicated business of public relations—and tell your story more effectively. 

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6 Adaptable Steps to Succeed with Issues Management in Public Relations Crises

04-08-2022

Issues management should be as strategic and comprehensive as possible. An issues management in public relations firm needs to have a thriving and unbeaten course of action to deal with a crisis. The moment a crisis pops up, PR pros should be ready to hit the ground running. Understanding the issues management process will help with crisis management before things get too heated. This article will provide a number of points to help in understanding issues management and how to […]

Issues management should be as strategic and comprehensive as possible. An issues management in public […]


Understanding Your Right Audience

06-04-2021

Companies often live or die based on their reputations or public perception. But this is only half the story – knowing your right audience is critical to your brand’s success. In truth, organizations rarely need to convince the entire public of their worth or trustworthiness. Instead, brands usually only need to identify their target audience and focus on communicating to them above all else. If an organization has the loyalty of its core audience, even major communications or PR crises […]

Companies often live or die based on their reputations or public perception. But this is […]


Employee enagement = advocate

Give ‘em Something to Talk About

09-17-2019

Your company’s best advocates are closer than you think – IF you know how to engage them Free advertising, mobile billboards, editorials, letters to the editor and social media — they all can be effective ways to engage potential customers. But did you know that you can do all of that and more with your existing workforce? Not all public relations campaigns need to focus outside the business! Sometimes use those public relations skills to harness the assets you already […]

Your company’s best advocates are closer than you think – IF you know how to […]


Facebook Rolls Out Changes to Combat Negativity

02-20-2018

By Alex Altman Four weeks ago, I made a decision that once seemed unfathomable. I logged into Facebook, clicked on the settings and deactivated my account. I first registered for “The Facebook” in 2005, when membership was exclusive to college students. In the decade that followed, Facebook was more than just a site I would frequent — it was a pipeline into my social world. I’d use it for sharing pictures, crowdsourcing, connecting with new friends and other mostly harmless […]

By Alex Altman Four weeks ago, I made a decision that once seemed unfathomable. I […]


6 Companies That Won PR in 2017

12-31-2017

By Alex Altman There’s no way to spin it: 2017 was a bad year for PR. Over the last 12 months, seemingly every corporation, celebrity congressman and TV network in America has found itself in hot water for one reason or another. But there were some incredible PR wins, too, many occurring this summer, when corporate generosity was needed more than ever following the spate of natural disasters that rocked Texas, Puerto Rico and other parts of the country. These […]

By Alex Altman There’s no way to spin it: 2017 was a bad year for […]


How Harvey and Irma Proved the Power of Corporate Philanthropy

09-25-2017

By Alex Altman They rushed in from all corners of the country, hauling boats, medical supplies and drinking water. They knocked on doors, waded through contaminated water, and put their lives on the line to help complete strangers. Hurricanes Harvey and Irma provided another forceful reminder that calamity brings out the best in people. And apparently, Corporate America, too. Over the last month, businesses of all sizes have stepped up in a big way, collectively donating an estimated $157 million […]

By Alex Altman They rushed in from all corners of the country, hauling boats, medical […]


5 Companies Winning in PR and the Reasons Why

04-11-2017

By Alex Altman From polls to social media, there are many ways to measure a brand’s public image. But trying to figure out what drove that perception in the first place is a different story. Several factors lead consumers to form the belief that Brand A is good and Brand B is bad. But study the most reputable companies in the world and you’ll find there are more commonalities than you think. Here are five brands with favorable public images, […]

By Alex Altman From polls to social media, there are many ways to measure a […]


Travis Kalanick’s Uber PR Problem

03-15-2017

By Alex Altman It’s been a bumpy ride for Uber so far in 2017. In January, the company was excoriated for not disavowing President Donald Trump’s controversial immigration order — a decision that spurred 200,000 customers to delete the app. But in some ways, what happened a month later was even more damaging to Uber’s reputation. On February 27, dash cam footage showed CEO arguing with Uber driver Fawzi Kamel over prices. In the video, Kamel complains that the company’s […]

By Alex Altman It’s been a bumpy ride for Uber so far in 2017. In […]