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Facebook Rolls Out Changes to Combat Negativity

02-20-2018

By Alex Altman Four weeks ago, I made a decision that once seemed unfathomable. I logged into Facebook, clicked on the settings and deactivated my account. I first registered for “The Facebook” in 2005, when membership was exclusive to college students. In the decade that followed, Facebook was more than just a site I would frequent — it was a pipeline into my social world. I’d use it for sharing pictures, crowdsourcing, connecting with new friends and other mostly harmless […]

By Alex Altman Four weeks ago, I made a decision that once seemed unfathomable. I […]


6 Companies That Won PR in 2017

12-31-2017

By Alex Altman There’s no way to spin it: 2017 was a bad year for PR. Over the last 12 months, seemingly every corporation, celebrity congressman and TV network in America has found itself in hot water for one reason or another. But there were some incredible PR wins, too, many occurring this summer, when corporate generosity was needed more than ever following the spate of natural disasters that rocked Texas, Puerto Rico and other parts of the country. These […]

By Alex Altman There’s no way to spin it: 2017 was a bad year for […]


How Harvey and Irma Proved the Power of Corporate Philanthropy

09-25-2017

By Alex Altman They rushed in from all corners of the country, hauling boats, medical supplies and drinking water. They knocked on doors, waded through contaminated water, and put their lives on the line to help complete strangers. Hurricanes Harvey and Irma provided another forceful reminder that calamity brings out the best in people. And apparently, Corporate America, too. Over the last month, businesses of all sizes have stepped up in a big way, collectively donating an estimated $157 million […]

By Alex Altman They rushed in from all corners of the country, hauling boats, medical […]


5 Companies Winning in PR and the Reasons Why

04-11-2017

By Alex Altman From polls to social media, there are many ways to measure a brand’s public image. But trying to figure out what drove that perception in the first place is a different story. Several factors lead consumers to form the belief that Brand A is good and Brand B is bad. But study the most reputable companies in the world and you’ll find there are more commonalities than you think. Here are five brands with favorable public images, […]

By Alex Altman From polls to social media, there are many ways to measure a […]


Travis Kalanick’s Uber PR Problem

03-15-2017

By Alex Altman It’s been a bumpy ride for Uber so far in 2017. In January, the company was excoriated for not disavowing President Donald Trump’s controversial immigration order — a decision that spurred 200,000 customers to delete the app. But in some ways, what happened a month later was even more damaging to Uber’s reputation. On February 27, dash cam footage showed CEO arguing with Uber driver Fawzi Kamel over prices. In the video, Kamel complains that the company’s […]

By Alex Altman It’s been a bumpy ride for Uber so far in 2017. In […]