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How do you prepare for an interview? How do you know if you're reaching the right audience? And what do you do when the other side is attacking you in the media? Here we offer expert insights and tips to help you better understand the complicated business of public relations—and tell your story more effectively. 

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How Sorry Apologies Doomed Pepsi and United Airlines

05-16-2017

By Alex Altman More than a month later, the bruises still shine bright. No matter what they do, Pepsi and United Airlines can’t outrun the ignominy of their recent PR blunders. In an age where attention spans are as limited as airplane legroom, that’s really saying something. At this point, pretty much every aspect of these mistakes has been unpacked. And what’s interesting is that while both situations transpired in completely different ways, they’re bound by common themes: including weak […]

By Alex Altman More than a month later, the bruises still shine bright. No matter […]

Word Play: Don’t Screw It Up (FAIL: “Black Olives Matter”) = Bad Public Relations

08-02-2016

By Brian Murnahan In the world of Public Relations, we often use word play to get peoples attention, draw out a news tie-in or otherwise spice up our writing. When done well, word play can be very advantageous for our clients. On the other had, it is not hard to really screw up either, which will cause a good idea to become truly bad public relations (PR). The “Black Lives Matter” campaign has brought a great deal of attention to […]

By Brian Murnahan In the world of Public Relations, we often use word play to […]

public relations

REPORTER: LESSONS LEARNED FROM THE REAL DONALD TRUMP’S TWITTER ACCOUNT

06-13-2016

He is controversial, polarizing and prides himself on being politically incorrect, yet he has risen to a level of political accomplishment that few actual politicians have achieved. Of course, I am talking about the presumptive Republican presidential nominee, Donald Trump. Love him or hate him, his social media strategy is just as polarizing as his personality. While Donald Trump has been able to remain powerful and popular among his supporters, as a public relations consultant I beg him to seek […]

He is controversial, polarizing and prides himself on being politically incorrect, yet he has risen […]

public relations

REPORTER: SOCIAL MEDIA CAN MAKE YOUR BUSINESS

06-03-2016

I think most businesses will agree that social media is an important part of marketing, promotion and brand awareness. But many companies, businesses and even public relations firms have a difficult time putting a dollar amount to its worth.There is no denying the power and impact of social media in today’s digital world. It’s vital, and how you manage it can make or break your business. Attention: As with any media exposure, social media offers your business an opportunity to […]

I think most businesses will agree that social media is an important part of marketing, […]

public relations

REPORTER: BLUE BELL SURVIVES CRISIS

04-25-2016

In April 2015, Texas-based Blue Bell Creamery pulls all of its ice cream from shelves nationwide. The drastic move came after a listeria outbreak that resulted in the deaths of three people. The company was in crisis! People were dead. Hundreds more were laid off or furloughed. And every major news outlet across the nation was covering the story. That type of negative publicity and loss in revenue would typically destroy a company, but today, one year later you can […]

In April 2015, Texas-based Blue Bell Creamery pulls all of its ice cream from shelves […]

Why the NFL’s PR Nightmare is Worse Than it Seems

04-19-2016

By Alex Altman Next week, Roger Goodell will take the podium at the 2016 NFL Draft to the delight of thousands of bloodthirsty fans. With cameras rolling and millions watching, it’s the most high-profile chance they’ll get all year to express their contempt for the man running America’s most popular sports league. The boos that rain upon Goodell on draft night have become as traditional as his handshake with rookies on stage. It’s hardly a surprise when you consider Goodell’s approval rating, […]

By Alex Altman Next week, Roger Goodell will take the podium at the 2016 NFL […]