No Red Lights Blog!

Let's talk about the media as well as follow the changes within marketing, public relations, crisis communications and so much more! Always looking for the green light to go...

All posts Crisis Communications
DFW Media
Issues Management
Media Relations
Media Training
So Much More
Strategic Communications
Uncategorized

In a public crisis advocacy can be your strongest strategy.

Employee, Vendor, and Client Advocacy in a Crisis

05-04-2021

During a public relations crisis, organizations have to use all the tools at their disposal to overcome said crisis, restore brand reputation, and maximize public trust. But you do not have to use regular crisis management strategies: you can also rely on advocacy to deliver a strong brand message! Employee advocacy, in a nutshell, is any promotion of a company or organization by team members who know you best. Because brand presentation is essential during any crisis, leadership must leverage […]

During a public relations crisis, organizations have to use all the tools at their disposal […]


7 Tactics To Overcome a PR Crisis

04-26-2021

Reading time: 2 min 30 sec When trying to overcome a PR crisis, bad management practices can significantly impact your organization’s bottom line and long-term reputation. A single poorly managed PR disaster can spell the end of even the most established companies’ public relations. Develop your crisis goals and work to achieve them as quickly as possible. Avoid the worst-case scenario and check out these seven tactics to overcome a PR crisis. Build a Crisis Communications Team Create and retain […]

Reading time: 2 min 30 sec When trying to overcome a PR crisis, bad management […]


Coronavirus Crisis / COVID-19

03-06-2020

In this age of news now, the rise of the Coronavirus crisis/ Covid-19 has people around the world wondering how will it affect me and what can I do about it. The news and social media platforms have spread misinformation about what is safe and what is not, in one bizarre case costing Corona Beer sales as people are actually connecting the two. Now is the time for your business to become a leader. As a business leader, you have […]

In this age of news now, the rise of the Coronavirus crisis/ Covid-19 has people […]


How Ambien Avoided a PR Nightmare

06-11-2018

By Alex Altman Roseanne Barr was in hot water. She had just fired off a regrettable tweet about Valerie Jarrett, a former advisor to President Barack Obama. Her show had been cancelled. She was being vilified as a racist. And she needed someone to blame. Enter Ambien. “It was 2 in the morning, and I was ambien tweeting,” read her since deleted tweet. Ambien may have seemed like a natural scapegoat. But the maker of the drug, Sanofi, wasn’t going to […]

By Alex Altman Roseanne Barr was in hot water. She had just fired off a […]


12 Months Later: Starbucks Learns from United Airlines’ Woes

04-26-2018

By Alex Altman Caught in the eye of a PR firestorm, former Starbucks CEO (and still face-of-company) Howard Schultz took a page from the Oscar Munoz book on corporate leadership. And then he did the exact opposite. When cellphone footage last April showed a passenger being violently dragged off a United Airlines flight, Munoz delayed, deflected and even blamed the “disruptive and belligerent” victim for his failure to heed the orders of a flight crew. His regrettable handling of the […]

By Alex Altman Caught in the eye of a PR firestorm, former Starbucks CEO (and […]


How Sorry Apologies Doomed Pepsi and United Airlines

05-16-2017

By Alex Altman More than a month later, the bruises still shine bright. No matter what they do, Pepsi and United Airlines can’t outrun the ignominy of their recent PR blunders. In an age where attention spans are as limited as airplane legroom, that’s really saying something. At this point, pretty much every aspect of these mistakes has been unpacked. And what’s interesting is that while both situations transpired in completely different ways, they’re bound by common themes: including weak […]

By Alex Altman More than a month later, the bruises still shine bright. No matter […]


Word Play: Don’t Screw It Up (FAIL: “Black Olives Matter”) = Bad Public Relations

08-02-2016

By Brian Murnahan In the world of Public Relations, we often use word play to get peoples attention, draw out a news tie-in or otherwise spice up our writing. When done well, word play can be very advantageous for our clients. On the other had, it is not hard to really screw up either, which will cause a good idea to become truly bad public relations (PR). The “Black Lives Matter” campaign has brought a great deal of attention to […]

By Brian Murnahan In the world of Public Relations, we often use word play to […]


public relations

REPORTER: LESSONS LEARNED FROM THE REAL DONALD TRUMP’S TWITTER ACCOUNT

06-13-2016

He is controversial, polarizing and prides himself on being politically incorrect, yet he has risen to a level of political accomplishment that few actual politicians have achieved. Of course, I am talking about the presumptive Republican presidential nominee, Donald Trump. Love him or hate him, his social media strategy is just as polarizing as his personality. While Donald Trump has been able to remain powerful and popular among his supporters, as a public relations consultant I beg him to seek […]

He is controversial, polarizing and prides himself on being politically incorrect, yet he has risen […]


public relations

REPORTER: SOCIAL MEDIA CAN MAKE YOUR BUSINESS

06-03-2016

I think most businesses will agree that social media is an important part of marketing, promotion and brand awareness. But many companies, businesses and even public relations firms have a difficult time putting a dollar amount to its worth.There is no denying the power and impact of social media in today’s digital world. It’s vital, and how you manage it can make or break your business. Attention: As with any media exposure, social media offers your business an opportunity to […]

I think most businesses will agree that social media is an important part of marketing, […]


public relations

REPORTER: BLUE BELL SURVIVES CRISIS

04-25-2016

In April 2015, Texas-based Blue Bell Creamery pulls all of its ice cream from shelves nationwide. The drastic move came after a listeria outbreak that resulted in the deaths of three people. The company was in crisis! People were dead. Hundreds more were laid off or furloughed. And every major news outlet across the nation was covering the story. That type of negative publicity and loss in revenue would typically destroy a company, but today, one year later you can […]

In April 2015, Texas-based Blue Bell Creamery pulls all of its ice cream from shelves […]