Welcome to the Workshop

How do you prepare for an interview? How do you know if you're reaching the right audience? And what do you do when the other side is attacking you in the media? Here we offer expert insights and tips to help you better understand the complicated business of public relations—and tell your story more effectively. 

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Success in crisis management comes down to preparing.

10 Proven Steps of Mastering Crisis Public Relations Using Human Psychology

05-02-2022

A public relations crisis can be one of the most challenging experiences for an organization. The effect of a crisis depends on the communication crisis management plan of a company. If the PR team is well organized, then it is highly likely to maintain the brand’s reputation. When a PR crisis occurs, a crisis response team should engage in crisis communication to deal with the situation. Crisis response involves the strategy that Public relations professionals will use to instruct information […]

A public relations crisis can be one of the most challenging experiences for an organization. […]


Build a Better Crisis Management Team – Steps to Identify a Crisis

06-23-2021

If the news is your first sign that a crisis has occurred, you’re in trouble! The best crisis communications management plans help identify a crisis so that you can prevent or minimize the damage that can be done if the crisis hits the news, social media, or influencer world. Difficulties are inevitable, whether they are due to employee exoduses, customer complaints because of a product made with an error, or something else entirely. How you manage those emergencies can determine […]

If the news is your first sign that a crisis has occurred, you’re in trouble! […]


Understanding Your Right Audience

06-04-2021

Companies often live or die based on their reputations or public perception. But this is only half the story – knowing your right audience is critical to your brand’s success. In truth, organizations rarely need to convince the entire public of their worth or trustworthiness. Instead, brands usually only need to identify their target audience and focus on communicating to them above all else. If an organization has the loyalty of its core audience, even major communications or PR crises […]

Companies often live or die based on their reputations or public perception. But this is […]


Opposition Message Control – How You Can Control the Message

05-25-2021

If your company or organization has just hit a major crisis, whether it’s a disaster affecting your company’s brand image, an issue with quality control, or something else entirely. Regardless, the opposition has already pounced and has made the first major communication. What can you do? Rather than just focus on your own crisis response, your crisis communication team should also look into controlling the opposition’s message. How? Let’s break it down in more detail. The Art of Controlling the […]

If your company or organization has just hit a major crisis, whether it’s a disaster […]


What Just Happened? Understanding the Elements of Crisis Communications Plans

05-17-2021

During a crisis situation, being able to navigate through an emergency and develop a crisis communication plan is crucial, whether you’re the leader of a company, the leader of a nation, or a health official trying to handle a pandemic like COVID-19. Handle messaging incorrectly and you might ruin your brand’s reputation, leading to concern from key stakeholders. Leaders throughout history have mastered crisis communication planning and response by focusing on a “to-do” list of crisis communication points. You can […]

During a crisis situation, being able to navigate through an emergency and develop a crisis […]


In a public crisis advocacy can be your strongest strategy.

Employee, Vendor, and Client Advocacy in a Crisis

05-04-2021

During a public relations crisis, organizations have to use all the tools at their disposal to overcome the said crisis, restore brand reputation, and maximize public trust. But you do not have to use regular crisis management strategies: you can also rely on advocacy to deliver a strong brand message as well! Employee advocacy, in a nutshell, is any promotion of a company or organization by team members who know it best. Because brand presentation is essential during any crisis, […]

During a public relations crisis, organizations have to use all the tools at their disposal […]


7 Tactics To Overcome a PR Crisis

04-26-2021

Reading time: 2 min 30 sec When trying to overcome a PR crisis, bad management practices can significantly impact your organization’s bottom line and long-term reputation. A single poorly managed PR disaster can spell the end of even the most established companies’ public relations. Develop your crisis goals and work to achieve them as quickly as possible. Avoid the worst-case scenario and check out these seven tactics to overcome a PR crisis. Build a Crisis Communications Team Create and retain […]

Reading time: 2 min 30 sec When trying to overcome a PR crisis, bad management […]


Coronavirus Crisis / COVID-19

03-06-2020

In this age of news now, the rise of the Coronavirus crisis/ Covid-19 has people around the world wondering how will it affect me and what can I do about it. The news and social media platforms have spread misinformation about what is safe and what is not, in one bizarre case costing Corona Beer sales as people are actually connecting the two. Now is the time for your business to become a leader. As a business leader, you have […]

In this age of news now, the rise of the Coronavirus crisis/ Covid-19 has people […]


How Ambien Avoided a PR Nightmare

06-11-2018

By Alex Altman Roseanne Barr was in hot water. She had just fired off a regrettable tweet about Valerie Jarrett, a former advisor to President Barack Obama. Her show had been cancelled. She was being vilified as a racist. And she needed someone to blame. Enter Ambien. “It was 2 in the morning, and I was ambien tweeting,” read her since deleted tweet. Ambien may have seemed like a natural scapegoat. But the maker of the drug, Sanofi, wasn’t going to […]

By Alex Altman Roseanne Barr was in hot water. She had just fired off a […]


12 Months Later: Starbucks Learns from United Airlines’ Woes

04-26-2018

By Alex Altman Caught in the eye of a PR firestorm, former Starbucks CEO (and still face-of-company) Howard Schultz took a page from the Oscar Munoz book on corporate leadership. And then he did the exact opposite. When cellphone footage last April showed a passenger being violently dragged off a United Airlines flight, Munoz delayed, deflected and even blamed the “disruptive and belligerent” victim for his failure to heed the orders of a flight crew. His regrettable handling of the […]

By Alex Altman Caught in the eye of a PR firestorm, former Starbucks CEO (and […]