A public relations crisis can be one of the most challenging experiences for an organization. The effect of a crisis depends on the communication crisis management plan of a company. If the PR team is well organized, then it is highly likely to maintain the brand’s reputation. When a PR crisis occurs, a crisis response team should engage in crisis communication to deal with the situation. Crisis response involves the strategy that Public relations professionals will use to instruct information […]

If the news is your first sign that a crisis has occurred, you’re in trouble! The best crisis communications management plans help identify a crisis so that you can prevent or minimize the damage that can be done if the crisis hits the news, social media, or influencer world. Difficulties are inevitable, whether they are due to employee exoduses, customer complaints because of a product made with an error, or something else entirely. How you manage those emergencies can determine […]

If your company or organization has just hit a major crisis, whether it’s a disaster affecting your company’s brand image, an issue with quality control, or something else entirely. Regardless, the opposition has already pounced and has made the first major communication. What can you do? Rather than just focus on your own crisis response, your crisis communication team should also look into controlling the opposition’s message. How? Let’s break it down in more detail. The Art of Controlling the […]

During a public relations crisis, organizations have to use all the tools at their disposal to overcome the said crisis, restore brand reputation, and maximize public trust. But you do not have to use regular crisis management strategies: you can also rely on advocacy to deliver a strong brand message as well! Employee advocacy, in a nutshell, is any promotion of a company or organization by team members who know it best. Because brand presentation is essential during any crisis, […]

In this age of news now, the rise of the Coronavirus crisis/ Covid-19 has people around the world wondering how will it affect me and what can I do about it. The news and social media platforms have spread misinformation about what is safe and what is not, in one bizarre case costing Corona Beer sales as people are actually connecting the two. Now is the time for your business to become a leader. As a business leader, you have […]