Today’s communications landscape is noisy, cluttered, and ever-changing. To help you cut through the noise, we use a client-specific approach. We start by helping you identify your target audience, then determine when and how to best reach them. Whether it’s on social media, television, radio, or the web, we use strategic planning and the best storytelling techniques to create relevant, easy-to-digest messages that amplify your voice, increase your visibility, and encourage action. Murnahan Public Relations also has a strong background in the industries that make Texas strong. Find out how we can help YOUR organization stand out on the communications landscape. Call us today at 817-502-1080.
“Public relations is all just spin.”
“I don’t understand the purpose of a PR agency.”
“We don’t need a public relations firm, we already advertise.”
You might have heard someone say something like this before. In fact, you might have said it yourself. We understand the sentiment. But we respectfully disagree.
For more than 20 years, Murnahan Public Relations has been changing how people think about public relations firms. We have effectively represented organizations, public agencies, and individuals, providing honest and effective PR that not only meets the goals of our clients but exceeds them. We help our clients get noticed, build credibility, and gain supporters. Read on to learn more about how we are changing perceptions about PR—and how we can help you.
Unlike some agencies, Murnahan Public Relations does not use a cookie-cutter approach. We believe each client is unique; for the project to succeed, it will require customized support.
Our first step is to meet with you and learn more about your organization. What are you wanting to promote? Who is your primary audience? What does success look like for you? We also might engage with your staff and executives, as well as the broader constituents, such as consumers, shareholders, and the media.
Some of these questions you may not be able to answer. Don’t worry: We use our 20-plus years of battle-tested experience to refine the information we gather into a comprehensive strategic communications plan built around a powerful narrative.
The nature of our work is fluid—for a PR practitioner, there is no such thing as “a typical day.” But the goal remains unchanging: To convince people that you have something worth paying attention to.
PR is a big field. For example, you probably know what a press release is. That is indeed one of the tools we use—but only one. A PR professional’s job description can include responsibilities such as media relations, marketing communications, social media, community relations, special events, crisis management, research, employee communications, government relations, and lobbying.
Murnahan Public Relations is a full-service public relations firm. Our services to clients include:
+ Developing public communication campaigns with clear messaging
+ “Pitching” story ideas to the media to enhance public perception
+ Dialing in your organization’s voice and tone to reach your audience
+ Consulting for the release of public announcements
+ Issues management and crisis communications support
+ Public reputation monitoring and image consulting
+ Powerful communication tactics for websites, blogs, internal and external sites, podcasts and vlogs, and video podcasts
+ Social media promotions
+ Planning and executing public events and press conferences
+ Writing speeches and talking points
+ Writing and creating newsletters
+ Creating brochures and catalogs
+ Conducting research on your firm, or conducting opposition research
Clearly, we have an extensive skill set. But as long as that list is, it’s also not complete. That’s because we also know that the best PR campaigns are built on meaningful relationships. So we also do a lot of work behind the scenes for clients, including:
+ Identifying and securing speaking opportunities
+ Identifying and securing sponsorships and partnerships
+ Managing media relationships
+ Increasing employee engagement and developing them as advocates
+ Strategically growing your network
To achieve this, we work with news media, influencers, social media, digital channels, civic organizations, employees, and others, creating awareness about you and weaving your messages into their conversations. That’s because we believe there is more value in having an independent third party endorse your product than there is in buying an ad.
An example of this approach is our campaign with Epic Helicopters. They are one of the most respected companies in their industry; unfortunately, they were not well-known outside of their industry.
Murnahan Public Relations developed a creative and expansive strategic communications plan to introduce the idea that chartered helicopter flights can be accessible for almost everyone. Our plan included dropping thousands of plastic Easter eggs, an aerial winery tour—and media coverage including 360 West Magazine. Thanks to our strategic planning, Epic Helicopters is now viewed by many as a viable entertainment option. Learn more about our Epic Helicopters project.
We offer professional communication services with very specific goals in mind. Our objective is to help your organization increase its visibility, enhance its reputation, and strengthen its brand. (Side note: your “brand” is how people think and feel about your company. For example, Apple and Blackberry have very different brands.).
An example of how we create measurable results is our work with Medical City Healthcare. When the company was preparing to open a new hospital in the Alliance area north of Fort Worth, they turned to Murnahan Public Relations. We developed a comprehensive strategic communications plan in advance of the opening. The campaign used a variety of tactics to build public awareness about the new hospital; crucially, it also helped the hospital build credibility.
With our support, Medical Center Alliance quickly became a household name in the booming north Fort Worth corridor; in its first year alone, the hospital team delivered more than 500 babies. Learn more about our Medical City Alliance campaign.
In case you are wondering, we do not pay for any of the media exposure we receive. That’s because, unlike advertising agencies, public relations professionals don’t “buy” people’s attention; we earn it.
Skilled PR professionals are natural storytellers. Using traditional and social media platforms, they create narratives to advance the client’s agenda, sharing messages that protect, enhance and build reputations. A great public relations campaign can take months to fully execute. But sometimes, it has to be done in a matter of days.
This was the case in 2017 when Murnahan Public Relations took on the Global Food Safety Conference. Held in Houston, this conference brought together some 1,200 attendees from more than 60 countries.
With less than a month of lead time, we were able to coordinate worldwide communications for the conference, helping build global awareness about the many countries working to improve their food safety.
GFSI was in a crunch with less than 30 days before their conference, the France-based organization reached out for help. They needed support to get their worldwide industry media interested in their conference and their upcoming announcements, in addition, they were looking for local support getting their messages out in Texas and the US. Murnahan PR not only took on that challenge but also put together their annual media review book for the Board of Directors meeting held immediately prior to the conference. Our designer matched the look and feel of the other conference materials, the voluminous book was not fully approved by the client until 12 hours prior to the meeting. Our team made it happen, delivering the books to the client an hour prior to them being needed. Learn more about our work with the GFSI.
Even if you don't “know” your story, we can help you identify and develop it. Only then will we be ready to help you share it—slowly or quickly.
Now that you know a little about what we have done for other clients, you may be wondering: How can you help my organization or cause? Here are seven reasons why we are the top-ranked public relations agency in Fort Worth:+ We help you identify your goals
+ We help you identify your current (and future) audience
+ We create awareness about your product, service, or cause
+ We can change how people think about your organization
+ We can build up your credibility
+ We can give you a competitive edge
+ We help you succeed and grow.
+ And we do all this with service that is personalized, courteous, and cost-efficient.
Public relations is about playing the long game. Getting effective PR on your own is possible, but it takes time to build the essential relationships. It also takes time to develop a speakers bureau, a story vault, newsletters, contact lists, special event tactics, and so much more that you would expect from a superior public relations firm can provide. And it takes time to get results.
Murnahan Public Relations can do all of this for you and more. We are an experienced and effective full-service PR agency serving Fort Worth, Dallas, Texas, and beyond. If you’re ready to find out how we can help your organization build—or rebuild—your public image, contact us today. Call 817-502-1080 or use the Chatbox.