Our client-specific approach to public relations helps organizations build trust, amplify their voice, increase visibility and encourage action through the best storytelling techniques – whether it’s on social media, television, radio, or web-based media. Using our thoughtful communications strategies yields major results. Today’s ever-changing communications landscape is noisy. We help penetrate that noise with relevant, easy-to-digest messages, and we determine when and how to reach your target audiences in a way that inspires action. Murnahan Public Relations has a strong background in the industries that make Texas strong.
Public relations is the art of business persuasion. Practitioners work to convince an audience, inside your business, building, or city, and outside your usual circle of influence, to promote your idea, purchase your product, support your position, or recognize your accomplishments. The Public Relations Society of America PRSA agreed upon this definition of PR: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
PR people are the storytellers of society. They create narratives to advance their agenda, using channels like traditional and social media platforms to promote organizations through positive messages that protect, enhance and build reputations. A good PR practitioner will analyze an organization's message by finding what it is they want to promote most about themselves before translating those messages into compelling stories with a powerful narrative - be it one designed to appeal directly toward customers in order to attract new ones, or towards journalists so as not only get them interested but also convince them that there is something worth writing about in future pieces on this company! When things happen within your industry which you wish didn't exist- like negative news reports- then see these opportunities rather than obstacles.
The Princeton Review notes that: “At its core, public relations is about cultivating, influencing, engaging and maintaining a relationship with key stakeholders to contribute to the way an organization is perceived. ...the PR professional will typically engage in dialogue and interact with both internal business leaders and executives as well as the broader constituents affected by a company’s product and policies: consumers, shareholders, employees, and the media. ...The content of the work is fluid and there isn’t necessarily a routine day for a PR practitioner. Unforeseen challenges may arise whereby a significant issue, organizational change, material news development, or crisis communications will take precedence over existing daily tasks—monitoring for news, maintaining contacts with journalists, setting up speaking engagements, producing talking points, responding to inquiries, and speaking directly to the press on behalf of a client."
Job descriptions can include responsibilities such as media relations, marketing communications, social media, community relations, special events, crisis management, research, employee communications, government relations, and lobbying.
Roles that public relations staff often take: Managing earned media and media relations, risk management, reputation management, owned media and content strategy, media monitoring and analysis, internal communications, media training, speechwriter, executive thought leadership, editor, copywriter, photographer, community relations, spokesperson, social media manager, and publicist.
The main objective of PR is to improve and maintain a positive reputation of the brand. In addition, to develop strategic relationships with key stakeholders, clients, the public, prospective customers, partners, investors, employees, and other audiences which leads to a positive image of the brand and reflects its earnest values. In some cases, public relations professionals work to find mutually beneficial relationships, including sponsorships and partnerships.
Public relations, after the goal setting, research, and planning is about sharing your story with the people that need to hear it from you. In the process of sharing your story, we work to connect your brand or company to people, and more specifically, to the people who most need to hear the message.
Public relations is a business function that works to build relationships. PR works to get people to change their behavior, to change people's minds, to build goodwill, and to get people talking. Our goals include making the messages part of everyday communications between friends and colleagues. It is the idea that getting a third party to verify that the product or service is good has a higher value than simply running an ad and hoping it appeals to the buyer.
We work with news media, influencers, social media, digital channels, civic organizations, employees, and others to ingrain your messages into the dialogue going on in the community. We do all these things first and foremost without paying for their support. One of the bigger differences between PR and advertising is public relations work to earn attention for the brand and advertising pays for their attention.
For those of you who are curious the press release is not dead, it is also not always needed.
Public relations professionals help businesses navigate through a crisis. The staff works to understand the impact actions will have on audiences so as to prevent or minimize negative reactions. When a crisis happens, rely on your crisis communications plan and the experts in relationship management.
One of the first things they will do is ask to put out a statement, first and most obviously the statement gives everyone a basic understanding of the crisis, second, it buys time to generate a plan to respond to the crisis.
In addition to working tirelessly on behalf of their company, they also help fight the fires that arise from unexpected circumstances and crises- sometimes created by the employer or unexpectedly happening in the industry or from another outside influence.
Public relations professionals are more than just glorified marketers for a company looking out for its best interests; it's been shown time and again that PRs work hard at minimizing damage caused by unforeseen events both inside and outside of your organization as well as managing crises when needed (which is not all too often).
By doing public relations, you build credibility and trust, the foundation of any relationship, for your brand without spending a ridiculous amount of money. PR isn't free, but you are not buying people's sight time or views, which typically belongs to digital marketing and advertising. When people outside your own business talk about you, it influences prospects more so because they have more faith in their first-person interaction over something that can be purchased.
PR will get you media attention if that is one of your goals. Imagine having a happy customer talking about you while on television or in the newspaper and if you are targeting a younger audience, on a streaming channel like Twitch.
Third-party attention helps to generate leads.
There’s an old saying: "Advertising is what you pay for, publicity is what you pray for."
Public relations complement your marketing, advertising, and digital activities. Content marketing is a tool that PR often uses in tandem with many others to enhance the SEO performance of a website and support digital marketing tactics. Those pieces of content are often able to be cannibalized into additional stories for media and customers alike.
Many businesses are competing for attention. Public relations earns your attention, while advertising is often irritating and dismissed as noise. How? By providing and delivering value.
A good campaign shares useful, educational, inspiring, or compelling content. Murnahan PR knows how to convey a brand’s higher purpose.
Public relations is playing the long game.
Getting PR on your own is possible, but it takes time to build relationships with journalists. It takes time to develop a speakers bureau, an evergreen story vault, newsletters, contact lists, special event tactics and so much more that each PR rep offers.
Even if you don't know your own story, a PR firm can help you understand and share it. Hiring a firm that understands what is and isn't newsworthy helps in developing the right tactics needed to share your messages. One key that PR folks work on is being a resource for reporters, local officials, and associations and not just coming to them asking for help or coverage.
So what is the relationship between public relations, marketing, advertising, and digital marketing? Although there are similarities, there are also some key differences.
Probably the most significant difference between public relations, marketing, and advertising is their main focus.
In today's modern age, the four functions are often overlapping and using each other's tools to round out the goals they set.
Credibility for a business or brand is critical because it influences people’s behavior. As an organization shares its opinion, products, and services with its key public, the businesses are counting on the information to be taken as true, accurate, and at face value. Businesses are trying to avoid being second-guessed or pitted against a competitor. The higher the level of trust created by the brand, the more likely people are to buy the service, recommend the business to their friends, or go back in the future.
When it comes to credibility, integrity is key. If you are authentic and upfront about who you are right from the start, people will grow more confident in your product or company's quality because they see what they're getting matches up with their expectations.
The idea of establishing a sense of trustworthiness early on can be quite an advantage for those looking to establish credibility both online and offline as well as build brand loyalty over time among new customers.
Building personal credibility transfers to your business and the reverse is equally true. For that reason, it is imperative that you have great people working for you. Learn more about personal credibility by reading this Entrepreneur article. Here is one of the recommendations:
"Do not smile at people as a defense mechanism to cover up your discomfort or to seem pleasing. This lacks credibility and wreaks of insecurity. When you have earned your place in the world, you smile because it is the genuine state of your well-being. People who smile are more successful. To establish your credibility you cannot make time for unnecessary negativity."
If there was ever a reason to develop a public relations strategy, it would be for the competitive advantage provided over the competition. You've heard it already, increased brand trust, better control of the message, crisis and issues management, more exposure through more channels utilizing more tools and tactics, search engine optimization (SEO), as well as offering a big bang for a small budget compared to advertising. In short, public relations enhances your business to everyone that comes into contact with it.
Bill Gates famously said, “If I was down to my last dollar, I would spend it on public relations.” Gates understood the value of a good PR strategy, which is that it offers a cost-effective means to increasing your long-term profit.
In a world where consumers have more choices and opinions than ever before, it’s essential that companies act in an ethical manner. Otherwise, they'll suffer the consequences of negative publicity which can lead to lost customers or even bankruptcy. For example, when Volkswagen was found committing fraud by installing software on vehicles with intent to cheat emissions tests; people were upset enough that VW to sell their cars, stop buying the new VWs, and even filed lawsuits.
Sometimes, something as simple as the acknowledgment of past mistakes is enough to jump-start the relationship again. A positive campaign featuring what's good about your company is another great way to get public relations off on the right foot! Sometimes it is the steady consistent improved corporate behavior is that is required in order to change past negative opinions. The building or rebuilding of a brand is the work of public relations.
For a company to have an effective PR strategy, it is important to state its values and stay on message across all channels. When there are negative past events, staying on message and staying positive about the future will set the new tone and over time establish a new positive feeling about the business.
Sometimes a new branding strategy needs to take place, including a new logo, tag line, corporate values, and so on to ensure that the core products and services can endure after a crisis.
Murnahan Public Relations is ready to learn about your needs to see if we are a good match. Please email or call us at any time to start the ball rolling. In the meantime, here are five things you need to know before hiring a PR firm.
Public relations is often used as the scapegoats for businesses and politicians and even our colleagues in the media. A good public relations representative is hard to find. They work hard to develop relationships with their media colleagues. so when you have one, don't dismiss them lightly.
What PR is not: