Travis Kalanick’s Uber PR Problem

By Alex Altman It’s been a bumpy ride for Uber so far in 2017. In January, the company was excoriated for not disavowing President Donald Trump’s controversial immigration order — a decision that spurred 200,000 customers to delete the app. But in some ways, what happened a month later was even more damaging to Uber’s reputation. On February 27, dash cam footage showed CEO arguing with Uber driver Fawzi Kamel over prices. In the video, Kamel complains that the company’s oft-changing policies had caused him to go bankrupt. “I lost $97,000 because of you,” he told Kalanick. “I’m bankrupt because […]

3 PR Trends That Will Define 2017

By Alex Altman We’re only two months into 2017 and already we’re living in a drastically different PR world than a year ago. The media is under siege. New technologies are transcending the way people consume information. And social media is a volcano primed to erupt the very moment a brand or public figure does or says anything even remotely controversial. A reasonable argument can be made that the need for PR has never been greater. With that in mind, here are a few of the trends that will come to define 2017. Tougher Journalists Since taking office, President Donald […]

Food Giant CEOs Gather in Houston for Global Food Safety Conference

GFSI Press Advisory  North American icons Tyson, Cargill and Wegmans join with international peers in top industry event   WHAT:  Press conference to launch the 16th Global Food Safety Conference, the industry’s flagship global food safety event, bringing together over 1,000 food industry representatives from more than 60 countries. Announcements at Tuesday’s press conference are expected to reveal groundbreaking strides in public-private collaboration, with the outcomes of the G2G and G2B meetings (government and business) hosted by GFSI just ahead of the conference. This is a unique opportunity for governments to speak amongst themselves and with business leaders on how […]

War of Words: Trump’s Feud with Press Reaches Boil

By Alex Altman Mere hours after the inauguration, Time reporter Zeke Miller unwittingly gave President Donald Trump the ultimate gift. Standing in the Oval Office, surrounded by fellow members of the press corps, Miller made what he thought was a stunning observation: the bust of Dr. Martin Luther King Jr. was missing. On January 20, Miller shared the scoop with his 150,000 Twitter followers without first verifying with the White House that the bust was no longer there. Not surprisingly, the missive uncorked a tidal wave of anger about the apparent omission. The reaction was none of Miller’s concern. It’s […]

PR PEOPLE: WHY REPORTERS LOVE THEM

By: Melissa Smuzynski About nine years into my career as a television reporter, a big milestone happened in my personal life: I got married. During the months leading up to our wedding, my future husband and I planned out every small, painstaking detail. Creating the guest list was one of the hardest steps for us in the process. Together, we whittled down the list, marking off those with whom we weren’t really close until finally we had a solid guest list consisting of 100 of our closest friends and family. I’m telling you this story to make a point. On […]

Effective PR Strategies Can Boost Your Brand

By Brian Murnahan Utilizing public relations strategies as the basis for your communication to key audiences will help build loyalty, awareness and advocacy. As with any communication strategy, first you have to look at the audience makeup before picking the best tactics to reach out with. Once you have determined how to best tell your story you can begin to reach out. For younger audiences, you may learn that working with their favorite YouTubers, bloggers or social media stars will drive behavior changes the quickest. If you audience is in the business world, you may learn placing a news story […]

Gone in a Flash: The Abrupt Demise of Vine

By Alex Altman Last fall, 18 of Vine’s top 50 content creators gathered at the company’s Los Angeles headquarters with a brazen proposal. For $21.6 million and Vine’s promise to roll out several product changes, each influencer would create 12 videos per month — and presumably pledge their undying loyalty to the app. It was a stunning proposal that underscored just how far Vine had fallen. Just a few years ago, Vine was the fastest growing video-sharing app in the world — a social media titan with 200 million monthly active users and the financial backing of its parent company, […]

Murnahan PR Captures Achievement at Worthy Awards

Murnahan Public Relations was recognized with an Award of Achievement, Thursday, Nov. 3 at the 5th Annual Greater Fort Worth Public Relations Society of America’s (PRSA) Worthy Awards for its work in the debut of Medical Center Alliance. Hired shortly after turning dirt, the firm was charged with reaching out to the community to build awareness of the new hospital and its coming capabilities during construction and in its initial months of service. “Management wanted to make sure its employees were a key feature in the outreach of the new hospital,” said Brian Murnahan, President of Murnahan Public Relations. “We […]

MediaOcracy

Very interesting take on social media impacts on the public and how it influences our perceptions of what is going on around us. Very much worth watching! Originally published on Mother Jones.

ENGAGEMENT VS. FOLLOW COUNT: WHAT MATTERS MOST

By Melissa Smuzynski When it comes to social media, numbers matter. When I sit down with a new client to discuss public relations’ objectives, the first thing that usually comes up is social media, and with good reason. I admit social media is a necessary element to basically any PR campaign. But when asked about their social media goals, most businesses will say their primary desire is to gain more followers. There seems to be a common belief that the more followers one has on any respective social channel, the more influence they have in their field. More fans equal […]