Gone in a Flash: The Abrupt Demise of Vine

By Alex Altman Last fall, 18 of Vine’s top 50 content creators gathered at the company’s Los Angeles headquarters with a brazen proposal. For $21.6 million and Vine’s promise to roll out several product changes, each influencer would create 12 videos per month — and presumably pledge their undying loyalty to the app. It was a stunning proposal that underscored just how far Vine had fallen. Just a few years ago, Vine was the fastest growing video-sharing app in the world — a social media titan with 200 million monthly active users and the financial backing of its parent company, […]

Murnahan PR Captures Achievement at Worthy Awards

Murnahan Public Relations was recognized with an Award of Achievement, Thursday, Nov. 3 at the 5th Annual Greater Fort Worth Public Relations Society of America’s (PRSA) Worthy Awards for its work in the debut of Medical Center Alliance. Hired shortly after turning dirt, the firm was charged with reaching out to the community to build awareness of the new hospital and its coming capabilities during construction and in its initial months of service. “Management wanted to make sure its employees were a key feature in the outreach of the new hospital,” said Brian Murnahan, President of Murnahan Public Relations. “We […]

MediaOcracy

Very interesting take on social media impacts on the public and how it influences our perceptions of what is going on around us. Very much worth watching! Originally published on Mother Jones.

ENGAGEMENT VS. FOLLOW COUNT: WHAT MATTERS MOST

By Melissa Smuzynski When it comes to social media, numbers matter. When I sit down with a new client to discuss public relations’ objectives, the first thing that usually comes up is social media, and with good reason. I admit social media is a necessary element to basically any PR campaign. But when asked about their social media goals, most businesses will say their primary desire is to gain more followers. There seems to be a common belief that the more followers one has on any respective social channel, the more influence they have in their field. More fans equal […]

NBA Jersey Ads a Reality Check for Fans

By Alex Altman If there’s an official rock-bottom in professional sports, the Philadelphia 76ers reached it last spring. Fresh off a season in which they finished 10-72, the worst mark in the NBA, the moribund franchise took to Twitter with news that some fans found even more disturbing than its record. Beginning in the 2017-18 season, the 76ers reported, its jerseys will bear the logo of ticket company StubHub. In doing so, it will become the first team in the history of the four major U.S. sports leagues (NBA, NFL, MLB and NHL) to advertise on an official uniform. “We […]

BUILDING A BRAND IN A DIGITAL WORLD

By Melissa Newton-Smuzynski A couple of decades ago, the word media meant newspapers, television, and magazines.  Then came the Internet and the meaning evolved. News organizations started experimenting with websites and creating online content. Soon after, the emergence of online social channels such as Facebook and Twitter added another layer to the definition. Almost instantly, media became interactive.  Businesses and brands could bypass newspapers and television stations and connect directly with their consumers. Finding ways to connect with those consumers became the new job of public relations professionals. Public relations as an industry had to evolve with the media to […]

Is Your Business Making These Mistakes On Social Media?

By Alex Altman How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We’ve seen a clothing company celebrate the Fourth of July with a picture of the Challenger explosion. We’ve seen a tone-deaf pizza brand push frozen pies on domestic violence victims. We’ve even seen an airline Tweet a pornographic image in response to a customer complaint. Most recently a San Antonio mattress company posts an ad for a 9/11 sale where […]

Social Media Mistakes and What to Avoid

Is Your Business Making These Mistakes On Social Media? By Alex Altman How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We’ve seen a clothing company celebrate the Fourth of July with a picture of the Challenger explosion. We’ve seen a tone-deaf pizza brand push frozen pies on domestic violence victims. We’ve even seen an airline Tweet a pornographic image in response to a customer complaint. I do wonder if his issue […]

PR: MORE THAN JUST PRESS RELEASES

By: Melissa Newton-Smuzynski If you’ve never used a public relations consultant before, you might have the misconception that their only job is to write and send press releases. For this reason, many companies find public relations to be an unnecessary expense. Unfortunately, this myth ends up depriving many businesses of a service that can help their business grow and thrive. Media relations is certainly an important part of the public relations profession, but it is only a small sliver of the public relations pie. So what does a public relations consultant do on a daily basis? Everything! Take a look […]

Word Play: Don’t Screw It Up (FAIL: “Black Olives Matter”)

By Brian Murnahan In the world of Public Relations, we often use word play to get peoples attention, draw out a news tie-in or otherwise spice up our writing. If done well, word play can be very advantageous for our clients. On the other had, it is not hard to really screw up either. Over the past year or so, the “Black Lives Matter” campaign has brought a great deal of attention to the treatment of African American’s by law enforcement. In return, in a play on words, campaigns for “Blue Lives Matter” and “All Lives Matter” along with others […]