Effective PR Strategies Can Boost Your Brand

By Brian Murnahan Utilizing public relations strategies as the basis for your communication to key audiences will help build loyalty, awareness and advocacy. As with any communication strategy, first you have to look at the audience makeup before picking the best tactics to reach out with. Once you have determined how to best tell your story you can begin to reach out. For younger audiences, you may learn that working with their favorite YouTubers, bloggers or social media stars will drive behavior changes the quickest. If you audience is in the business world, you may learn placing a news story […]

MediaOcracy

Very interesting take on social media impacts on the public and how it influences our perceptions of what is going on around us. Very much worth watching! Originally published on Mother Jones.

ENGAGEMENT VS. FOLLOW COUNT: WHAT MATTERS MOST

By Melissa Smuzynski When it comes to social media, numbers matter. When I sit down with a new client to discuss public relations’ objectives, the first thing that usually comes up is social media, and with good reason. I admit social media is a necessary element to basically any PR campaign. But when asked about their social media goals, most businesses will say their primary desire is to gain more followers. There seems to be a common belief that the more followers one has on any respective social channel, the more influence they have in their field. More fans equal […]

BUILDING A BRAND IN A DIGITAL WORLD

By Melissa Newton-Smuzynski A couple of decades ago, the word media meant newspapers, television, and magazines.  Then came the Internet and the meaning evolved. News organizations started experimenting with websites and creating online content. Soon after, the emergence of online social channels such as Facebook and Twitter added another layer to the definition. Almost instantly, media became interactive.  Businesses and brands could bypass newspapers and television stations and connect directly with their consumers. Finding ways to connect with those consumers became the new job of public relations professionals. Public relations as an industry had to evolve with the media to […]

Is Your Business Making These Mistakes On Social Media?

By Alex Altman How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We’ve seen a clothing company celebrate the Fourth of July with a picture of the Challenger explosion. We’ve seen a tone-deaf pizza brand push frozen pies on domestic violence victims. We’ve even seen an airline Tweet a pornographic image in response to a customer complaint. Most recently a San Antonio mattress company posts an ad for a 9/11 sale where […]

Social Media Mistakes and What to Avoid

Is Your Business Making These Mistakes On Social Media? By Alex Altman How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We’ve seen a clothing company celebrate the Fourth of July with a picture of the Challenger explosion. We’ve seen a tone-deaf pizza brand push frozen pies on domestic violence victims. We’ve even seen an airline Tweet a pornographic image in response to a customer complaint. I do wonder if his issue […]

PR: MORE THAN JUST PRESS RELEASES

By: Melissa Newton-Smuzynski If you’ve never used a public relations consultant before, you might have the misconception that their only job is to write and send press releases. For this reason, many companies find public relations to be an unnecessary expense. Unfortunately, this myth ends up depriving many businesses of a service that can help their business grow and thrive. Media relations is certainly an important part of the public relations profession, but it is only a small sliver of the public relations pie. So what does a public relations consultant do on a daily basis? Everything! Take a look […]

Word Play: Don’t Screw It Up (FAIL: “Black Olives Matter”)

By Brian Murnahan In the world of Public Relations, we often use word play to get peoples attention, draw out a news tie-in or otherwise spice up our writing. If done well, word play can be very advantageous for our clients. On the other had, it is not hard to really screw up either. Over the past year or so, the “Black Lives Matter” campaign has brought a great deal of attention to the treatment of African American’s by law enforcement. In return, in a play on words, campaigns for “Blue Lives Matter” and “All Lives Matter” along with others […]

Donald Trump On His PR Message?

By Brian Murnahan Donald Trump’s rise from political obscurity, where he was an established businessman and TV personality to the elite few who will make the final run toward president is a lesson in public relations mastery or absolute folly. Few would seriously argue that his first months on the campaign trail were seen by most as anything more than a stunt. His statements, one after another, more over the top than the previous with speeches that would sound like mental vomit, where everything in his brain would be hurled out on stage, in front of millions during the nightly news and […]

Trump Rolls into the Republican Convention on PR High

By Alex Altman Donald Trump’s meteoric rise to Republican nominee is as unlikely as it is unprecedented. Five years ago, he was on Comedy Central getting roasted by Snoop Dogg and “The Situation.” Now, he’s on the verge of becoming the first major party nominee who hasn’t held previous office since Dwight Eisenhower. How can a man with no political experience, who’s been embroiled in so much controversy that it warranted a primetime TV special, be in a position to lead the free world? – The purpose of this blog is not to debate Trump’s political views, character or worthiness of […]