ENGAGEMENT VS. FOLLOW COUNT: WHAT MATTERS MOST

By Melissa Smuzynski When it comes to social media, numbers matter. When I sit down with a new client to discuss public relations’ objectives, the first thing that usually comes up is social media, and with good reason. I admit social media is a necessary element to basically any PR campaign. But when asked about their social media goals, most businesses will say their primary desire is to gain more followers. There seems to be a common belief that the more followers one has on any respective social channel, the more influence they have in their field. More fans equal […]

Social Media Mistakes and What to Avoid

Is Your Business Making These Mistakes On Social Media? By Alex Altman How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We’ve seen a clothing company celebrate the Fourth of July with a picture of the Challenger explosion. We’ve seen a tone-deaf pizza brand push frozen pies on domestic violence victims. We’ve even seen an airline Tweet a pornographic image in response to a customer complaint. I do wonder if his issue […]

THE SOCIAL MEDIA SITE YOU’RE PROBABLY NOT ON… BUT SHOULD BE

By Melissa Newton-Smuzynski I know what you’re thinking… “Not another social media site.” If you currently manage your company’s social media presence you know it can take time. It can take effort. It can be frustrating. From building a following to increasing engagement and coming up with fresh content, it’s no secret that social media management takes a lot of work. So the thought of adding yet another website to your list of marketing must-haves probably seems a bit daunting. But before you lose interest, hear me out. It’s true, there are countless social media sites out there, and determining […]