6 Reasons Your Business Should Start Blogging Now

By Alex Altman From billion-dollar banks to neighborhood HVAC companies, it seems like every business has a blog these days. Unless you’ve taken a crash course in content marketing, you’ve at one point probably asked yourself, Why? Why does this bowling alley need a blog? How much business can it possibly drive? And who’s reading this stuff, anyway?  The truth is, blogs that are managed thoughtfully and dutifully can have an enormous impact on both your bottom line and overall reputation. In fact, businesses that prioritize blogging are 13X more likely to see positive ROI, according to HubSpot. Here are […]

Avoid these 13 Naughty PR Words and Phrases

By Alex Altman There’s a reason PR professionals spend so much time agonizing over statements: every word matters. Whether you’re touting an achievement or issuing an apology, stick your statement by avoiding these 13 words and phrases: Arguably: “This is arguably the greatest blog you’ll ever read.” If your BS detector didn’t go off just now, it’s time to change the battery. Qualifiers usually precede grandiose statements that can’t be substantiated, and therefore come across as desperate attempts to reel in coverage. Solution: The black-tie alternative to business casual words like “products” or “services,” this word works just fine in […]

The Ultimate PR Cheatsheet: 17 Insights to Maximize Your Strategy

  By Alex Altman Public relations is equal parts science and strategy; a delicate balance of knowing what to say and when to say it. Knowing how to marry these two elements is key to optimizing your PR strategy. With that said, here are 17 insights to inspire your next campaign. Media Pitches 1) Pitch via Email: 92% of journalists prefer to receive their media pitches via email. (Sword and Script) 2) Show Your Know: 51% of journalists say they’re most likely to pursue a story because the PR professional displayed knowledge of their past work, interests and strengths. (Sword […]

Paywall Surge a Fresh Challenge for PR Pros

By Alex Altman With ad revenue plummeting and editorial budgets being slashed, digital publishers are turning over every stone looking for new ways to make money. So, it should come as no surprise that many of them are kicking the tires on paywalls. The Washington Post, New York Times, Chicago Sun-Times, Wired, Vanity Fair and Financial Times are just a few of the publications that have introduced paywalls in recent years. By restricting access to non-subscribers, these publications are betting that their coverage — combined with reasonable fees and the lure of fewer annoying ads — will spur consumers to […]

When Brands Should Take Stands

When Brands Should Take Stands Weighing the pros and cons of political and social advocacy By Alex Altman If you support Millennial causes, Millennials will support you. At least, that’s what the numbers say. According to a study by Cone Communications, 87% of consumers will patronize a company because it advocated for an issue they care about. Another study revealed that around two-thirds of all consumers want brands to take a stand on issues. So, it’s simple then: supporting issues that your customers care about is good for business. Right? Not necessarily. While the numbers suggest that social and political […]

Pitch Perfect: How to Nail Your PR Media Pitch

By Alex Altman Driving reporters to media events is one of the most important jobs for PR professionals. Naturally, it’s also one of the most difficult. Reporters are time-strapped, unpredictable, and inherently cautious of giving away free publicity. These are some pretty hefty barriers. But with the right brand of salesmanship, they can be overcome. If low turnouts have become all-too-common at your PR events, there’s a strong possibility that your media pitch is lacking. The media pitch is often the biggest factor in convincing a reporter to cover this event instead of that event. Here are some tips to […]

6 Companies That Won PR in 2017

By Alex Altman There’s no way to spin it: 2017 was a bad year for PR. Over the last 12 months, seemingly every corporation, celebrity, congressman and TV network in America has found itself in hot water for one reason or another. But there were some incredible PR wins, too, many occurring this summer, when corporate generosity was needed more than ever following the spate of natural disasters that rocked Texas, Puerto Rico and other parts of the country. These are the stories I’d like to focus on as the year comes to an end. Amazon: While Amazon’s $13.7 billion […]

How Google Analytics Can Optimize Your PR Campaign

By Alex Altman One of the best tools for measuring the results of your PR campaign is Google Analytics. The most widely used web analytics service on the Internet, Google Analytics tracks a number of data points that can be used to strengthen your web-based PR initiatives and improve your ROI. From bounce rates to user demographics, the real-time intelligence that can be extracted from Google Analytics can be enormously valuable. Say you’re a painting company that just launched a national blogging campaign to increase the visibility of a new color. Imagine being able to measure not only how many […]

How Harvey and Irma Proved the Power of Corporate Philanthropy

By Alex Altman They rushed in from all corners of the country, hauling boats, medical supplies and drinking water. They knocked on doors, waded through contaminated water, and put their lives on the line to help complete strangers. Hurricanes Harvey and Irma provided another forceful reminder that calamity brings out the best in people. And apparently, Corporate America, too. Over the last month, businesses of all sizes have stepped up in a big way, collectively donating an estimated $157 million toward the hurricane relief efforts. At least 30 companies have pledged $1 million or more. While humanitarianism is all the […]