A 6-Point Checklist for More Shareable Press Releases

By Alex Altman You’ve crafted the perfect headline, finagled the just-right quote, triple-checked your spelling, and scored client approval. By all traditional measures, your press release is ready for life in the wild. But how long will it survive? While quality content is important, it hardly matters if the press release isn’t sufficiently “shareable.” This wasn’t an issue 10-15 years ago, when generating awareness was as simple as sending an advisory to local media. But today, creating a buzz is more of a self-starting enterprise — one that requires both social media savvy and an understanding of how your audience […]

The Newsworthy Rise of Late Night Comedy

By Alex Altman More Americans are turning to an unlikely source for news: late night comedy. During the 2016 presidential election, more people got their news from late night comedy than print versions of national newspapers, according to journalism.org. Among 18-29 year olds, late night comedy was more informative than network nightly news. IT ALL STARTED With distrust in the mainstream media at an all-time high, the Cronkites, Sawyers and Brokaws of the world are being replaced by the Colberts, Olivers and Bees in the pantheon of trusted news orators. It’s a trend that started in 1999 when Jon Stewart […]

How to Get Customers to Review Your Business Online

By Alex Altman, contributing writer Online customer reviews influence an astounding 93 percent of all purchase decisions, according to Podium. And yet, many small businesses don’t actively solicit reviews. This not only costs them revenue but also chokes their access to new customers. Many consumers are suspicious of companies they’ve never done business with before. This is especially true of Millennials, who won’t make any decision without first consulting with the masses. Reviews help alleviate this sense of distrust. In fact, 74 percent of consumers say positive reviews make them trust local businesses more, according to BrightLocal. Positive reviews give […]

5 Companies Winning in PR and the Reasons Why

By Alex Altman From polls to social media, there are many ways to measure a brand’s public image. But trying to figure out what drove that perception in the first place is a different story. Several factors lead consumers to form the belief that Brand A is good and Brand B is bad. But study the most reputable companies in the world and you’ll find there are more commonalities than you think. Here are five brands with favorable public images, and the reasons they appeal to consumers. Rolex There’s a reason Rolex is the most respected company in the world. […]

Tips for Working with Social Influencers

By Alex Altman The relationship between brands and celebrities goes back decades. Watch TV for an hour today and it’s a virtual certainty that you’ll see Jennifer Garner hawking credit cards, Chris Paul peddling insurance, or some other famous person selling you something you don’t need. In 2017 though, you don’t need to star in sport or cinema to get paid like a celebrity for endorsing a product. All you need is a large social presence. People who wield their social clout to promote brand messages on their own accounts are known as social influencers, and they’re part of a […]

3 PR Trends That Will Define 2017

By Alex Altman We’re only two months into 2017 and already we’re living in a drastically different PR world than a year ago. The media is under siege. New technologies are transcending the way people consume information. And social media is a volcano primed to erupt the very moment a brand or public figure does or says anything even remotely controversial. A reasonable argument can be made that the need for PR has never been greater. With that in mind, here are a few of the trends that will come to define 2017. Tougher Journalists Since taking office, President Donald […]

War of Words: Trump’s Feud with Press Reaches Boil

By Alex Altman Mere hours after the inauguration, Time reporter Zeke Miller unwittingly gave President Donald Trump the ultimate gift. Standing in the Oval Office, surrounded by fellow members of the press corps, Miller made what he thought was a stunning observation: the bust of Dr. Martin Luther King Jr. was missing. On January 20, Miller shared the scoop with his 150,000 Twitter followers without first verifying with the White House that the bust was no longer there. Not surprisingly, the missive uncorked a tidal wave of anger about the apparent omission. The reaction was none of Miller’s concern. It’s […]

PR PEOPLE: WHY REPORTERS LOVE THEM

By: Melissa Smuzynski About nine years into my career as a television reporter, a big milestone happened in my personal life: I got married. During the months leading up to our wedding, my future husband and I planned out every small, painstaking detail. Creating the guest list was one of the hardest steps for us in the process. Together, we whittled down the list, marking off those with whom we weren’t really close until finally we had a solid guest list consisting of 100 of our closest friends and family. I’m telling you this story to make a point. On […]

Effective PR Strategies Can Boost Your Brand

By Brian Murnahan Utilizing public relations strategies as the basis for your communication to key audiences will help build loyalty, awareness and advocacy. As with any communication strategy, first you have to look at the audience makeup before picking the best tactics to reach out with. Once you have determined how to best tell your story you can begin to reach out. For younger audiences, you may learn that working with their favorite YouTubers, bloggers or social media stars will drive behavior changes the quickest. If you audience is in the business world, you may learn placing a news story […]

Gone in a Flash: The Abrupt Demise of Vine

By Alex Altman Last fall, 18 of Vine’s top 50 content creators gathered at the company’s Los Angeles headquarters with a brazen proposal. For $21.6 million and Vine’s promise to roll out several product changes, each influencer would create 12 videos per month — and presumably pledge their undying loyalty to the app. It was a stunning proposal that underscored just how far Vine had fallen. Just a few years ago, Vine was the fastest growing video-sharing app in the world — a social media titan with 200 million monthly active users and the financial backing of its parent company, […]