Murnahan PR Captures Achievement at Worthy Awards

Murnahan Public Relations was recognized with an Award of Achievement, Thursday, Nov. 3 at the 5th Annual Greater Fort Worth Public Relations Society of America’s (PRSA) Worthy Awards for its work in the debut of Medical Center Alliance. Hired shortly after turning dirt, the firm was charged with reaching out to the community to build awareness of the new hospital and its coming capabilities during construction and in its initial months of service. “Management wanted to make sure its employees were a key feature in the outreach of the new hospital,” said Brian Murnahan, President of Murnahan Public Relations. “We […]

PR: MORE THAN JUST PRESS RELEASES

By: Melissa Newton-Smuzynski If you’ve never used a public relations consultant before, you might have the misconception that their only job is to write and send press releases. For this reason, many companies find public relations to be an unnecessary expense. Unfortunately, this myth ends up depriving many businesses of a service that can help their business grow and thrive. Media relations is certainly an important part of the public relations profession, but it is only a small sliver of the public relations pie. So what does a public relations consultant do on a daily basis? Everything! Take a look […]

7 Tips for Crafting a Winning Subject Line

By Alex Altman It might take two hours to write a press release, but it’s the five minutes you spend writing the subject line that matters most. In the lawless swampland of a journalist’s inbox, the decision to open or trash an email solicitation is made instantaneously. An email with a strong subject line has a fighting chance for survival, while a poorly crafted subject line is essentially dead on arrival. According to a study by Silverpop, the unique open rate for emails in the United States in 2015 was a paltry 20.7 percent. In the Media & Publishing industry, […]