6 Solutions for Combating Fake News

By Alex Altman Six months after the election, fake news continues to be a real threat. Not just to the political system, but to businesses and the PR professionals charged with safeguarding their fragile public images. If last year’s campaign season taught us anything, it’s that people will believe anything that supports their personal agendas. That’s how fibs like Pizzagate, a wild conspiracy theory involving Hillary Clinton and a human trafficking ring, spread like wildfire and become part of the national conversation. While most will read a story like Pizzagate and ponder the political implications, there’s another victim here: the […]

5 Companies Winning in PR and the Reasons Why

By Alex Altman From polls to social media, there are many ways to measure a brand’s public image. But trying to figure out what drove that perception in the first place is a different story. Several factors lead consumers to form the belief that Brand A is good and Brand B is bad. But study the most reputable companies in the world and you’ll find there are more commonalities than you think. Here are five brands with favorable public images, and the reasons they appeal to consumers. Rolex There’s a reason Rolex is the most respected company in the world. […]

War of Words: Trump’s Feud with Press Reaches Boil

By Alex Altman Mere hours after the inauguration, Time reporter Zeke Miller unwittingly gave President Donald Trump the ultimate gift. Standing in the Oval Office, surrounded by fellow members of the press corps, Miller made what he thought was a stunning observation: the bust of Dr. Martin Luther King Jr. was missing. On January 20, Miller shared the scoop with his 150,000 Twitter followers without first verifying with the White House that the bust was no longer there. Not surprisingly, the missive uncorked a tidal wave of anger about the apparent omission. The reaction was none of Miller’s concern. It’s […]

PR PEOPLE: WHY REPORTERS LOVE THEM

By: Melissa Smuzynski About nine years into my career as a television reporter, a big milestone happened in my personal life: I got married. During the months leading up to our wedding, my future husband and I planned out every small, painstaking detail. Creating the guest list was one of the hardest steps for us in the process. Together, we whittled down the list, marking off those with whom we weren’t really close until finally we had a solid guest list consisting of 100 of our closest friends and family. I’m telling you this story to make a point. On […]

Is Your Business Making These Mistakes On Social Media?

By Alex Altman How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We’ve seen a clothing company celebrate the Fourth of July with a picture of the Challenger explosion. We’ve seen a tone-deaf pizza brand push frozen pies on domestic violence victims. We’ve even seen an airline Tweet a pornographic image in response to a customer complaint. Most recently a San Antonio mattress company posts an ad for a 9/11 sale where […]

Social Media Mistakes and What to Avoid

Is Your Business Making These Mistakes On Social Media? By Alex Altman How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We’ve seen a clothing company celebrate the Fourth of July with a picture of the Challenger explosion. We’ve seen a tone-deaf pizza brand push frozen pies on domestic violence victims. We’ve even seen an airline Tweet a pornographic image in response to a customer complaint. I do wonder if his issue […]

PR: MORE THAN JUST PRESS RELEASES

By: Melissa Newton-Smuzynski If you’ve never used a public relations consultant before, you might have the misconception that their only job is to write and send press releases. For this reason, many companies find public relations to be an unnecessary expense. Unfortunately, this myth ends up depriving many businesses of a service that can help their business grow and thrive. Media relations is certainly an important part of the public relations profession, but it is only a small sliver of the public relations pie. So what does a public relations consultant do on a daily basis? Everything! Take a look […]

Donald Trump On His PR Message?

By Brian Murnahan Donald Trump’s rise from political obscurity, where he was an established businessman and TV personality to the elite few who will make the final run toward president is a lesson in public relations mastery or absolute folly. Few would seriously argue that his first months on the campaign trail were seen by most as anything more than a stunt. His statements, one after another, more over the top than the previous with speeches that would sound like mental vomit, where everything in his brain would be hurled out on stage, in front of millions during the nightly news and […]

HOW SOCIAL MEDIA CAN MAKE OR BREAK YOUR BUSINESS

BY MELISSA SMUZYNSKI I think most businesses will agree that social media is an important part of marketing, promotion and brand awareness. But many companies, businesses and even public relations firms have a difficult time putting a dollar amount to its worth. There is no denying the power and impact of social media in today’s digital world. It’s vital, and how you manage it can make or break your business. Attention: As with any media exposure, social media offers your business an opportunity to grab the attention of potential customers. Websites like Facebook, Twitter, Linkedin and Instagram can bring new […]

Public Relations is More than Technology

By Brian Murnahan Public Relations is an approach to stakeholder communications from business development to employee engagement, it is not simply the use of technology. As a public relations business, I believe my job is to help identify the business goals that can be achieved through better communication and then provide a plan to achieve them. More often than not, the tactics that I identify will use one or more technology based tools to achieve the goals in the process. I don’t try to simply sell web sites, SEO, mobile applications or email distributions, I work to find the mechanism […]