How Sorry Apologies Doomed Pepsi and United Airlines

  By Alex Altman, contributing writer More than a month later, the bruises still shine bright. No matter what they do, Pepsi and United Airlines can’t outrun the ignominy of their recent PR blunders. In an age where attention spans are as limited as airplane legroom, that’s really saying something. At this point, pretty much every aspect of these mistakes has been unpacked. And what’s interesting is that while both situations transpired in completely different ways, they’re bound by common themes: including weak apologies that only made matters worse. When you make a mistake, an immediate, thoughtful and thorough apology […]

Tips for Working with Social Influencers

By Alex Altman The relationship between brands and celebrities goes back decades. Watch TV for an hour today and it’s a virtual certainty that you’ll see Jennifer Garner hawking credit cards, Chris Paul peddling insurance, or some other famous person selling you something you don’t need. In 2017 though, you don’t need to star in sport or cinema to get paid like a celebrity for endorsing a product. All you need is a large social presence. People who wield their social clout to promote brand messages on their own accounts are known as social influencers, and they’re part of a […]

Travis Kalanick’s Uber PR Problem

By Alex Altman It’s been a bumpy ride for Uber so far in 2017. In January, the company was excoriated for not disavowing President Donald Trump’s controversial immigration order — a decision that spurred 200,000 customers to delete the app. But in some ways, what happened a month later was even more damaging to Uber’s reputation. On February 27, dash cam footage showed CEO arguing with Uber driver Fawzi Kamel over prices. In the video, Kamel complains that the company’s oft-changing policies had caused him to go bankrupt. “I lost $97,000 because of you,” he told Kalanick. “I’m bankrupt because […]

Food Giant CEOs Gather in Houston for Global Food Safety Conference

GFSI Press Advisory  North American icons Tyson, Cargill and Wegmans join with international peers in top industry event   WHAT:  Press conference to launch the 16th Global Food Safety Conference, the industry’s flagship global food safety event, bringing together over 1,000 food industry representatives from more than 60 countries. Announcements at Tuesday’s press conference are expected to reveal groundbreaking strides in public-private collaboration, with the outcomes of the G2G and G2B meetings (government and business) hosted by GFSI just ahead of the conference. This is a unique opportunity for governments to speak amongst themselves and with business leaders on how […]

War of Words: Trump’s Feud with Press Reaches Boil

By Alex Altman Mere hours after the inauguration, Time reporter Zeke Miller unwittingly gave President Donald Trump the ultimate gift. Standing in the Oval Office, surrounded by fellow members of the press corps, Miller made what he thought was a stunning observation: the bust of Dr. Martin Luther King Jr. was missing. On January 20, Miller shared the scoop with his 150,000 Twitter followers without first verifying with the White House that the bust was no longer there. Not surprisingly, the missive uncorked a tidal wave of anger about the apparent omission. The reaction was none of Miller’s concern. It’s […]

PR PEOPLE: WHY REPORTERS LOVE THEM

By: Melissa Smuzynski About nine years into my career as a television reporter, a big milestone happened in my personal life: I got married. During the months leading up to our wedding, my future husband and I planned out every small, painstaking detail. Creating the guest list was one of the hardest steps for us in the process. Together, we whittled down the list, marking off those with whom we weren’t really close until finally we had a solid guest list consisting of 100 of our closest friends and family. I’m telling you this story to make a point. On […]

Effective PR Strategies Can Boost Your Brand

By Brian Murnahan Utilizing public relations strategies as the basis for your communication to key audiences will help build loyalty, awareness and advocacy. As with any communication strategy, first you have to look at the audience makeup before picking the best tactics to reach out with. Once you have determined how to best tell your story you can begin to reach out. For younger audiences, you may learn that working with their favorite YouTubers, bloggers or social media stars will drive behavior changes the quickest. If you audience is in the business world, you may learn placing a news story […]

ENGAGEMENT VS. FOLLOW COUNT: WHAT MATTERS MOST

By Melissa Smuzynski When it comes to social media, numbers matter. When I sit down with a new client to discuss public relations’ objectives, the first thing that usually comes up is social media, and with good reason. I admit social media is a necessary element to basically any PR campaign. But when asked about their social media goals, most businesses will say their primary desire is to gain more followers. There seems to be a common belief that the more followers one has on any respective social channel, the more influence they have in their field. More fans equal […]

BUILDING A BRAND IN A DIGITAL WORLD

By Melissa Newton-Smuzynski A couple of decades ago, the word media meant newspapers, television, and magazines.  Then came the Internet and the meaning evolved. News organizations started experimenting with websites and creating online content. Soon after, the emergence of online social channels such as Facebook and Twitter added another layer to the definition. Almost instantly, media became interactive.  Businesses and brands could bypass newspapers and television stations and connect directly with their consumers. Finding ways to connect with those consumers became the new job of public relations professionals. Public relations as an industry had to evolve with the media to […]

PR: MORE THAN JUST PRESS RELEASES

By: Melissa Newton-Smuzynski If you’ve never used a public relations consultant before, you might have the misconception that their only job is to write and send press releases. For this reason, many companies find public relations to be an unnecessary expense. Unfortunately, this myth ends up depriving many businesses of a service that can help their business grow and thrive. Media relations is certainly an important part of the public relations profession, but it is only a small sliver of the public relations pie. So what does a public relations consultant do on a daily basis? Everything! Take a look […]