NBC Stands Up to Pressure by Airing Jones Interview  

By Alex Altman, contributing writer Alex Jones. The name alone evokes strong feelings on both ends of the political spectrum. Supporters say he’s a beacon of truth in an era of political correctness. Denouncers say he’s a dangerous conspiracy theorist. No matter how you feel about Jones personally, there’s no denying his considerable influence. As host of the Internet radio show InfoWars, Jones’ conspiracy theories have earned him a robust following. His millions of fans include President Donald Trump, who’s praised Jones and even asked him for advice since taking office. New NBC journalist Megyn Kelly thought Jones’ political clout […]

How to Get Customers to Review Your Business Online

By Alex Altman, contributing writer Online customer reviews influence an astounding 93 percent of all purchase decisions, according to Podium. And yet, many small businesses don’t actively solicit reviews. This not only costs them revenue but also chokes their access to new customers. Many consumers are suspicious of companies they’ve never done business with before. This is especially true of Millennials, who won’t make any decision without first consulting with the masses. Reviews help alleviate this sense of distrust. In fact, 74 percent of consumers say positive reviews make them trust local businesses more, according to BrightLocal. Positive reviews give […]

5 Companies Winning in PR and the Reasons Why

By Alex Altman From polls to social media, there are many ways to measure a brand’s public image. But trying to figure out what drove that perception in the first place is a different story. Several factors lead consumers to form the belief that Brand A is good and Brand B is bad. But study the most reputable companies in the world and you’ll find there are more commonalities than you think. Here are five brands with favorable public images, and the reasons they appeal to consumers. Rolex There’s a reason Rolex is the most respected company in the world. […]

3 PR Trends That Will Define 2017

By Alex Altman We’re only two months into 2017 and already we’re living in a drastically different PR world than a year ago. The media is under siege. New technologies are transcending the way people consume information. And social media is a volcano primed to erupt the very moment a brand or public figure does or says anything even remotely controversial. A reasonable argument can be made that the need for PR has never been greater. With that in mind, here are a few of the trends that will come to define 2017. Tougher Journalists Since taking office, President Donald […]

War of Words: Trump’s Feud with Press Reaches Boil

By Alex Altman Mere hours after the inauguration, Time reporter Zeke Miller unwittingly gave President Donald Trump the ultimate gift. Standing in the Oval Office, surrounded by fellow members of the press corps, Miller made what he thought was a stunning observation: the bust of Dr. Martin Luther King Jr. was missing. On January 20, Miller shared the scoop with his 150,000 Twitter followers without first verifying with the White House that the bust was no longer there. Not surprisingly, the missive uncorked a tidal wave of anger about the apparent omission. The reaction was none of Miller’s concern. It’s […]

Effective PR Strategies Can Boost Your Brand

By Brian Murnahan Utilizing public relations strategies as the basis for your communication to key audiences will help build loyalty, awareness and advocacy. As with any communication strategy, first you have to look at the audience makeup before picking the best tactics to reach out with. Once you have determined how to best tell your story you can begin to reach out. For younger audiences, you may learn that working with their favorite YouTubers, bloggers or social media stars will drive behavior changes the quickest. If you audience is in the business world, you may learn placing a news story […]

Murnahan PR Captures Achievement at Worthy Awards

Murnahan Public Relations was recognized with an Award of Achievement, Thursday, Nov. 3 at the 5th Annual Greater Fort Worth Public Relations Society of America’s (PRSA) Worthy Awards for its work in the debut of Medical Center Alliance. Hired shortly after turning dirt, the firm was charged with reaching out to the community to build awareness of the new hospital and its coming capabilities during construction and in its initial months of service. “Management wanted to make sure its employees were a key feature in the outreach of the new hospital,” said Brian Murnahan, President of Murnahan Public Relations. “We […]

MediaOcracy

Very interesting take on social media impacts on the public and how it influences our perceptions of what is going on around us. Very much worth watching! Originally published on Mother Jones.

ENGAGEMENT VS. FOLLOW COUNT: WHAT MATTERS MOST

By Melissa Smuzynski When it comes to social media, numbers matter. When I sit down with a new client to discuss public relations’ objectives, the first thing that usually comes up is social media, and with good reason. I admit social media is a necessary element to basically any PR campaign. But when asked about their social media goals, most businesses will say their primary desire is to gain more followers. There seems to be a common belief that the more followers one has on any respective social channel, the more influence they have in their field. More fans equal […]

NBA Jersey Ads a Reality Check for Fans

By Alex Altman If there’s an official rock-bottom in professional sports, the Philadelphia 76ers reached it last spring. Fresh off a season in which they finished 10-72, the worst mark in the NBA, the moribund franchise took to Twitter with news that some fans found even more disturbing than its record. Beginning in the 2017-18 season, the 76ers reported, its jerseys will bear the logo of ticket company StubHub. In doing so, it will become the first team in the history of the four major U.S. sports leagues (NBA, NFL, MLB and NHL) to advertise on an official uniform. “We […]