Gone in a Flash: The Abrupt Demise of Vine

By Alex Altman Last fall, 18 of Vine’s top 50 content creators gathered at the company’s Los Angeles headquarters with a brazen proposal. For $21.6 million and Vine’s promise to roll out several product changes, each influencer would create 12 videos per month — and presumably pledge their undying loyalty to the app. It was a stunning proposal that underscored just how far Vine had fallen. Just a few years ago, Vine was the fastest growing video-sharing app in the world — a social media titan with 200 million monthly active users and the financial backing of its parent company, […]

ENGAGEMENT VS. FOLLOW COUNT: WHAT MATTERS MOST

By Melissa Smuzynski When it comes to social media, numbers matter. When I sit down with a new client to discuss public relations’ objectives, the first thing that usually comes up is social media, and with good reason. I admit social media is a necessary element to basically any PR campaign. But when asked about their social media goals, most businesses will say their primary desire is to gain more followers. There seems to be a common belief that the more followers one has on any respective social channel, the more influence they have in their field. More fans equal […]

NBA Jersey Ads a Reality Check for Fans

By Alex Altman If there’s an official rock-bottom in professional sports, the Philadelphia 76ers reached it last spring. Fresh off a season in which they finished 10-72, the worst mark in the NBA, the moribund franchise took to Twitter with news that some fans found even more disturbing than its record. Beginning in the 2017-18 season, the 76ers reported, its jerseys will bear the logo of ticket company StubHub. In doing so, it will become the first team in the history of the four major U.S. sports leagues (NBA, NFL, MLB and NHL) to advertise on an official uniform. “We […]

PR: MORE THAN JUST PRESS RELEASES

By: Melissa Newton-Smuzynski If you’ve never used a public relations consultant before, you might have the misconception that their only job is to write and send press releases. For this reason, many companies find public relations to be an unnecessary expense. Unfortunately, this myth ends up depriving many businesses of a service that can help their business grow and thrive. Media relations is certainly an important part of the public relations profession, but it is only a small sliver of the public relations pie. So what does a public relations consultant do on a daily basis? Everything! Take a look […]

Networking: A Business Must

By Brian Murnahan Anyone that is looking to grow there business or continue to find success knows that networking is necessary, even if not always the funniest thing to do. Yes, you can network at events designed and called networking events, but you can network almost anywhere. You network at chamber luncheons, at professional association meetings, fundraisers, on the golf course, in the bar, at the salon or any other place that you find yourself talking to others. Remember, anything you want to be successful at you need to make a plan for. So let me give you some tips […]