How LaVar Ball Built a Billion Dollar Brand with Brashness

By Alex Altman A few days from now, Lonzo Ball will be a top pick in the 2017 NBA Draft. He’ll almost assuredly be taken by the Los Angeles Lakers, his hometown team, where the former UCLA point guard will instantly become the face of the NBA’s most iconic franchise. But he still won’t score as many headlines as his father. If you haven’t heard of LaVar Ball, it’s not for his lack of trying. For the last several months, the patriarch of the Ball basketball dynasty has seared his way into the public consciousness with a string of comments […]