Gone in a Flash: The Abrupt Demise of Vine

By Alex Altman Last fall, 18 of Vine’s top 50 content creators gathered at the company’s Los Angeles headquarters with a brazen proposal. For $21.6 million and Vine’s promise to roll out several product changes, each influencer would create 12 videos per month — and presumably pledge their undying loyalty to the app. It was a stunning proposal that underscored just how far Vine had fallen. Just a few years ago, Vine was the fastest growing video-sharing app in the world — a social media titan with 200 million monthly active users and the financial backing of its parent company, […]

ENGAGEMENT VS. FOLLOW COUNT: WHAT MATTERS MOST

By Melissa Smuzynski When it comes to social media, numbers matter. When I sit down with a new client to discuss public relations’ objectives, the first thing that usually comes up is social media, and with good reason. I admit social media is a necessary element to basically any PR campaign. But when asked about their social media goals, most businesses will say their primary desire is to gain more followers. There seems to be a common belief that the more followers one has on any respective social channel, the more influence they have in their field. More fans equal […]

Social Media Mistakes and What to Avoid

Is Your Business Making These Mistakes On Social Media? By Alex Altman How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We’ve seen a clothing company celebrate the Fourth of July with a picture of the Challenger explosion. We’ve seen a tone-deaf pizza brand push frozen pies on domestic violence victims. We’ve even seen an airline Tweet a pornographic image in response to a customer complaint. I do wonder if his issue […]