Avoid these 13 Naughty PR Words and Phrases

By Alex Altman There’s a reason PR professionals spend so much time agonizing over statements: every word matters. Whether you’re touting an achievement or issuing an apology, stick your statement by avoiding these 13 words and phrases: Arguably: “This is arguably the greatest blog you’ll ever read.” If your BS detector didn’t go off just now, it’s time to change the battery. Qualifiers usually precede grandiose statements that can’t be substantiated, and therefore come across as desperate attempts to reel in coverage. Solution: The black-tie alternative to business casual words like “products” or “services,” this word works just fine in […]

The Ultimate PR Cheatsheet: 17 Insights to Maximize Your Strategy

  By Alex Altman Public relations is equal parts science and strategy; a delicate balance of knowing what to say and when to say it. Knowing how to marry these two elements is key to optimizing your PR strategy. With that said, here are 17 insights to inspire your next campaign. Media Pitches 1) Pitch via Email: 92% of journalists prefer to receive their media pitches via email. (Sword and Script) 2) Show Your Know: 51% of journalists say they’re most likely to pursue a story because the PR professional displayed knowledge of their past work, interests and strengths. (Sword […]