How Ambien Avoided a PR Nightmare

By Alex Altman Roseanne Barr was in hot water. She had just fired off a regrettable tweet about Valerie Jarrett, a former advisor to President Barack Obama. Her show had been cancelled. She was being vilified as a racist. And she needed someone to blame. Enter Ambien. “It was 2 in the morning, and I was ambien tweeting,” read her since deleted tweet. Ambien may have seemed like a natural scapegoat. But the maker of the drug, Sanofi, wasn’t going to let Barr get off easy. A day after its signature sleeping pill was cited, the pharmaceutical company issued a […]

When Brands Should Take Stands

When Brands Should Take Stands Weighing the pros and cons of political and social advocacy By Alex Altman If you support Millennial causes, Millennials will support you. At least, that’s what the numbers say. According to a study by Cone Communications, 87% of consumers will patronize a company because it advocated for an issue they care about. Another study revealed that around two-thirds of all consumers want brands to take a stand on issues. So, it’s simple then: supporting issues that your customers care about is good for business. Right? Not necessarily. While the numbers suggest that social and political […]