How Google Analytics Can Optimize Your PR Campaign

By Alex Altman One of the best tools for measuring the results of your PR campaign is Google Analytics. The most widely used web analytics service on the Internet, Google Analytics tracks a number of data points that can be used to strengthen your web-based PR initiatives and improve your ROI. From bounce rates to user demographics, the real-time intelligence that can be extracted from Google Analytics can be enormously valuable. Say you’re a painting company that just launched a national blogging campaign to increase the visibility of a new color. Imagine being able to measure not only how many […]