3 PR Trends That Will Define 2017

By Alex Altman We’re only two months into 2017 and already we’re living in a drastically different PR world than a year ago. The media is under siege. New technologies are transcending the way people consume information. And social media is a volcano primed to erupt the very moment a brand or public figure does or says anything even remotely controversial. A reasonable argument can be made that the need for PR has never been greater. With that in mind, here are a few of the trends that will come to define 2017. Tougher Journalists Since taking office, President Donald […]

Food Giant CEOs Gather in Houston for Global Food Safety Conference

GFSI Press Advisory  North American icons Tyson, Cargill and Wegmans join with international peers in top industry event   WHAT:  Press conference to launch the 16th Global Food Safety Conference, the industry’s flagship global food safety event, bringing together over 1,000 food industry representatives from more than 60 countries. Announcements at Tuesday’s press conference are expected to reveal groundbreaking strides in public-private collaboration, with the outcomes of the G2G and G2B meetings (government and business) hosted by GFSI just ahead of the conference. This is a unique opportunity for governments to speak amongst themselves and with business leaders on how […]

War of Words: Trump’s Feud with Press Reaches Boil

By Alex Altman Mere hours after the inauguration, Time reporter Zeke Miller unwittingly gave President Donald Trump the ultimate gift. Standing in the Oval Office, surrounded by fellow members of the press corps, Miller made what he thought was a stunning observation: the bust of Dr. Martin Luther King Jr. was missing. On January 20, Miller shared the scoop with his 150,000 Twitter followers without first verifying with the White House that the bust was no longer there. Not surprisingly, the missive uncorked a tidal wave of anger about the apparent omission. The reaction was none of Miller’s concern. It’s […]