PR PEOPLE: WHY REPORTERS LOVE THEM

By: Melissa Smuzynski About nine years into my career as a television reporter, a big milestone happened in my personal life: I got married. During the months leading up to our wedding, my future husband and I planned out every small, painstaking detail. Creating the guest list was one of the hardest steps for us in the process. Together, we whittled down the list, marking off those with whom we weren’t really close until finally we had a solid guest list consisting of 100 of our closest friends and family. I’m telling you this story to make a point. On […]

Effective PR Strategies Can Boost Your Brand

By Brian Murnahan Utilizing public relations strategies as the basis for your communication to key audiences will help build loyalty, awareness and advocacy. As with any communication strategy, first you have to look at the audience makeup before picking the best tactics to reach out with. Once you have determined how to best tell your story you can begin to reach out. For younger audiences, you may learn that working with their favorite YouTubers, bloggers or social media stars will drive behavior changes the quickest. If you audience is in the business world, you may learn placing a news story […]

Gone in a Flash: The Abrupt Demise of Vine

By Alex Altman Last fall, 18 of Vine’s top 50 content creators gathered at the company’s Los Angeles headquarters with a brazen proposal. For $21.6 million and Vine’s promise to roll out several product changes, each influencer would create 12 videos per month — and presumably pledge their undying loyalty to the app. It was a stunning proposal that underscored just how far Vine had fallen. Just a few years ago, Vine was the fastest growing video-sharing app in the world — a social media titan with 200 million monthly active users and the financial backing of its parent company, […]

Murnahan PR Captures Achievement at Worthy Awards

Murnahan Public Relations was recognized with an Award of Achievement, Thursday, Nov. 3 at the 5th Annual Greater Fort Worth Public Relations Society of America’s (PRSA) Worthy Awards for its work in the debut of Medical Center Alliance. Hired shortly after turning dirt, the firm was charged with reaching out to the community to build awareness of the new hospital and its coming capabilities during construction and in its initial months of service. “Management wanted to make sure its employees were a key feature in the outreach of the new hospital,” said Brian Murnahan, President of Murnahan Public Relations. “We […]