MediaOcracy

Very interesting take on social media impacts on the public and how it influences our perceptions of what is going on around us. Very much worth watching! Originally published on Mother Jones.

ENGAGEMENT VS. FOLLOW COUNT: WHAT MATTERS MOST

By Melissa Smuzynski When it comes to social media, numbers matter. When I sit down with a new client to discuss public relations’ objectives, the first thing that usually comes up is social media, and with good reason. I admit social media is a necessary element to basically any PR campaign. But when asked about their social media goals, most businesses will say their primary desire is to gain more followers. There seems to be a common belief that the more followers one has on any respective social channel, the more influence they have in their field. More fans equal […]

NBA Jersey Ads a Reality Check for Fans

By Alex Altman If there’s an official rock-bottom in professional sports, the Philadelphia 76ers reached it last spring. Fresh off a season in which they finished 10-72, the worst mark in the NBA, the moribund franchise took to Twitter with news that some fans found even more disturbing than its record. Beginning in the 2017-18 season, the 76ers reported, its jerseys will bear the logo of ticket company StubHub. In doing so, it will become the first team in the history of the four major U.S. sports leagues (NBA, NFL, MLB and NHL) to advertise on an official uniform. “We […]