7 Tips for Crafting a Winning Subject Line

By Alex Altman It might take two hours to write a press release, but it’s the five minutes you spend writing the subject line that matters most. In the lawless swampland of a journalist’s inbox, the decision to open or trash an email solicitation is made instantaneously. An email with a strong subject line has a fighting chance for survival, while a poorly crafted subject line is essentially dead on arrival. According to a study by Silverpop, the unique open rate for emails in the United States in 2015 was a paltry 20.7 percent. In the Media & Publishing industry, […]

Mineral Management Takes Center Stage

By Brian Murnahan The availability of earned media may seem endless and to a degree it really is, but it is upon those of us who want to share our stories to make them interesting and compelling to our audience. In most cases that is actually the reporters and editors that read our notes or press releases. If we can make our story interesting to them, the good old gatekeeper, then we have a chance at reaching the mass market or that specialty niche. Recently, client 5 M’s Mineral Management had the opportunity to speak with the Fort Worth Business […]


By Melissa Smuzynski He is controversial, polarizing and prides himself on being politically incorrect, yet he has risen to a level of political accomplishment that few actual politicians have achieved. Of course, I am talking about the presumptive Republican presidential nominee, Donald Trump. Love him or hate him, his social media strategy is just as polarizing as his personality. While Donald Trump has been able to remain powerful and popular among his supporters, as a public relations consultant I beg him to seek out a social media strategist. He has personally tweeted things that quite frankly any business or brand, […]


BY MELISSA SMUZYNSKI I think most businesses will agree that social media is an important part of marketing, promotion and brand awareness. But many companies, businesses and even public relations firms have a difficult time putting a dollar amount to its worth. There is no denying the power and impact of social media in today’s digital world. It’s vital, and how you manage it can make or break your business. Attention: As with any media exposure, social media offers your business an opportunity to grab the attention of potential customers. Websites like Facebook, Twitter, Linkedin and Instagram can bring new […]