6 Misconceptions About Millennials That Hurt Brands

By Alex Altman A few years ago, marketing to Millennials was little more than a social experiment. Now, it’s a top priority for nearly every business. A generation no longer synonymous with youth, Millennials are now the most lucrative market, with $200 billion in annual buying power and devices that empower them to make purchases from virtually anywhere. “Millennials are adults and have been for some time,” said Jon Gunnells, Social and Digital Media Manager at Airfoil Group. “They own homes, have kids and C-level titles. In about a decade, Millennials will make up the majority of the workforce and […]

Public Relations is More than Technology

By Brian Murnahan Public Relations is an approach to stakeholder communications from business development to employee engagement, it is not simply the use of technology. As a public relations business, I believe my job is to help identify the business goals that can be achieved through better communication and then provide a plan to achieve them. More often than not, the tactics that I identify will use one or more technology based tools to achieve the goals in the process. I don’t try to simply sell web sites, SEO, mobile applications or email distributions, I work to find the mechanism […]

THE TRUE VALUE OF MEDIA RELATIONS

By Melissa Smuzynski As a former reporter, I consider media relations my PR specialty. Whether it is enterprising stories for a client, crafting news pitches and press releases, or building relationships with reporters and producers, I have made a career out of helping businesses, organizations and municipalities garnish media coverage. I am a strong believer in the effectiveness of traditional media in almost any public relations campaign. Simply put, traditional media works. And if done correctly, media relations has an excellent return on investment. Yet, I’ve had clients who didn’t see the true value in media relations. I’ve had clients […]

LARRY BROGDON AND 5 M’s MINERALS MANAGEMENT PARTNER TO TAKE MINERAL AND ROYALTY MANAGEMENT TO NEW HEIGHTS

For Immediate Release: May 2, 2016 LARRY BROGDON AND 5 M’s MINERALS MANAGEMENT PARTNER TO TAKE MINERAL AND ROYALTY MANAGEMENT TO NEW HEIGHTS MineralWare Offers Mineral Owners an Innovative Mineral Tracking Solution  FORT WORTH, TEXAS: Petroleum geologist, Larry Brogdon, of Summit Cove Investments, L.P. has partnered with 5 M’s Minerals Management of Fort Worth, bringing with him more than 40 years of oil and gas production experience to the growing specialty software firm. Brogdon will add to the powerhouse of talent dedicated to ensuring that royalty and mineral interest owners have the information they need to manage their oil and […]