Blue Bell Creamery Survives Crisis: Make Sure You Can Too

By Melissa Newton-Smuzynski In April 2015, Texas-based Blue Bell Creamery pulls all of its ice cream from shelves nationwide. The drastic move came after a listeria outbreak that resulted in the deaths of three people. The company was in crisis! People were dead. Hundreds more were laid off or furloughed. And every major news outlet across the nation was covering the story. That type of negative publicity and loss in revenue would typically destroy a company, but today, one year later you can still get your favorite flavors in the frozen food aisle. In fact, when Blue Bell rolled it’s […]

Why the NFL’s PR Nightmare is Worse Than it Seems

By Alex Altman Next week, Roger Goodell will take the podium at the 2016 NFL Draft to the delight of thousands of bloodthirsty fans. With cameras rolling and millions watching, it’s the most high-profile chance they’ll get all year to express their contempt for the man running America’s most popular sports league. The boos that rain upon Goodell on draft night have become as traditional as his handshake with rookies on stage. It’s hardly a surprise when you consider Goodell’s approval rating, a meager 28 percent, is on par with the least popular presidents in history. Public opinion of Goodell can be […]

THE SOCIAL MEDIA SITE YOU’RE PROBABLY NOT ON… BUT SHOULD BE

By Melissa Newton-Smuzynski I know what you’re thinking… “Not another social media site.” If you currently manage your company’s social media presence you know it can take time. It can take effort. It can be frustrating. From building a following to increasing engagement and coming up with fresh content, it’s no secret that social media management takes a lot of work. So the thought of adding yet another website to your list of marketing must-haves probably seems a bit daunting. But before you lose interest, hear me out. It’s true, there are countless social media sites out there, and determining […]

7 WAYS TO SPICE UP YOUR PRESS RELEASES

By Alex Altman Every PR pro should know by now that reporters receive a torrent of press releases every day from those who follow their writing and from those who foolishly fling releases out to anyone they can find. You might wonder, how bad is the press release deluge? We wanted to know too. Zack Colman, formerly the Energy and Environment reporter for the Washington Examiner, now a Knight Science Journalism Fellow at MIT says he would receive hundreds if not thousands of releases every week. “I learned to swallow my anxiety as I watched my unread email count soar,” […]

Epic Helicopters, Uber Partner to WrestleMania

Epic Helicopters joined forces with Uber in March offering customers an opportunity to get to WrestleMania in style! Check out one of the stories sharing the great service that Epic and Uber offered. Promotional details were posted on the Uber blog, while Murnahan Public Relations worked with the local media to ensure that even those not already using Uber were made aware of the great opportunity available. Soar to the Showdown with UberCHOPPER  

WHY SELF-DEPRECATION IS THE NEWEST TREND IN ADVERTISING

By Alex Altman “Perception is reality.” If it’s not the biggest cliché in public relations, it’s a close second. For decades, businesses have taken this maxim as gospel, carefully parsing every word of every press release, commercial script, and speech to make sure it aligns with their desired positioning in the public consciousness. For most businesses, protecting your image isn’t simply about branding or sales. It’s about survival. One slip of the tongue can have dire consequences. Why else would companies invest in armies of public relations professionals? Image is everything. So why would a business deliberately attack its own? […]

VIRTUAL PUBLIC RELATIONS AGENCY – A BETTER FIT?

By Brian Murnahan Is the traditional public relations agency model dying as the recent Bulldog Reporter article below indicates? I honestly don’t know… I do believe that my clients are better served by the professionals that I use, who like me work independent of the traditional agency. I too have a virtual agency where I bring in the best talent available to meet the needs of my clients. I do have more junior people that I work with, but by more junior, I am talking about folks that have 7 or more years of experience as compared to those who […]

social media

5 REASONS EVERY BUSINESS SHOULD HAVE A BLOG

By Melissa Newton – Smuzynski You want to grow your business, but you don’t know where to start. You would love for your company’s website to rank higher in search engines, but you aren’t savvy when it comes to SEO techniques. You want your brand to be a trusted and credible name in your industry, but you don’t have a big advertising budget. An online blog might be the perfect solution to all of those issues. Blogs can be great business tools but a successful blog doesn’t come without a substantial amount of work. They can be time consuming and require […]

News, Public Relations,

FIVE THINGS REPORTERS WON’T TELL YOU

By Melissa Newton – smuzynski Having spent a decade working as a television news reporter, I devoted a lot of time working to gain people’s trust. From the CEOs, public relations professionals, and elected officials that I was routinely interviewing, to the viewers who tuned into CBS 11 to get their news, I had a responsibility as a journalist to remain trustworthy, fair and ethical. However, I’m well aware that there is a general mistrust of the media. As a reporter, I was constantly on the receiving end of skepticism and suspicion. Every time I picked up the phone to […]