By Brian Murnahan In our ongoing conversation with Southern Methodist UniversityAssistant Professor Jake Batsell, this week we discuss the goal of researching engaged journalism. Face-to-Face Engagement Involving the Audience Getting Local with Mobile and Digital Interactive Experience Measuring and Monetizing the Audience Relationship We also discuss some of the likes and no so much parts of engaged journalism according to the journalists. Read more on Jake and his book by visiting his short link j.mp/engagedj, you will enjoy the read.
By Brian Murnahan Southern Methodist University assistant professor Jake Batsell speaks about being engaged with the public can impact journalism in ways that previous generations had not seen. True to form the professor reminds us that, Accuracy, Fairness and Truth must still be maintained, though the process is accelerated and magnified with higher engagement levels.
Recently Jake Batsell, Assistant Professor of Journalism at Southern Methodist University spoke to Greater Fort Worth Chapter of the Public Relations Society of America where he spoke about his research and book entitled, “Engaged Journalism.” After hearing him speak to our group of about 50, I had the opportunity to interview him about his research and book. As any good professor, he answered his questions thoroughly, so rather than transcribe the conversation, I am posting Jake’s responses over the next couple of weeks, which I believe you will appreciate. My first question: Jake, during your presentation, you mentioned that at […]
By Brian Murnahan People often ask what is public relations and then swiftly follow up by asking what I do. It sounds easy enough to answer, but it can often be confusing to those not in the business. In short, public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics according to the Public Relations Society of America. Over the years that I have been in the business I have been an advocate for public policy, reached out to the community (many of them), been a webmaster, writer, worked with media, boards of […]
Welcome to the Murnahan Public Relations “Not Just Hype” blog. The new blog will focus on marketing and public relations topics that are relevant to both the professional communicator as well as the potential client/employer. Not Just Hype is written by professional writer, Alex Altman, public relations executive Brian Murnahan, attorney and public affairs expert Kristina Kiik and journalist/public relations specialist Melissa Newton-Smuzynski. We are writing on topics that we have found interesting, have an expertise in or have researched recently in our ongoing education! If you have a topic you want to know about, have a burning question […]